18. More at http://Slideshare.net/proyectalis
Workshop Structure:
- Observe / Empathize: ecosystem, empathy map,
extreme users
- Research / Define: problem definition, customer-
problem-solution statement
- Ideate: think in reverse, break a rule
- Prototype: customer journey, poster, critical
reading
- Test: experiment commitment
19. More at http://Slideshare.net/proyectalis
Workshop Structure:
- Observe / Empathize: ecosystem, empathy map,
extreme users
- Research / Define: problem definition, customer-
problem-solution statement
- Ideate: think in reverse, break a rule
- Prototype: customer journey, poster, critical
reading
- Test: experiment commitment
20. More at http://Slideshare.net/proyectalis
Empathy techniques
Interviews, immersion, research...
A change you liked / A change you din’t -> Impact
Map
Change Ecosystem -> User Personas
Extreme Users
Empathy Maps
Analogous Empathy
Research
...
23. More at http://Slideshare.net/proyectalis
Workshop Structure:
- Observe / Empathize: ecosystem, empathy map,
extreme users
- Research / Define: problem definition, customer-
problem-solution statement,
- Ideate: think in reverse, break a rule
- Prototype: customer journey, poster, critical
reading
- Test: experiment commitment
24. More at http://Slideshare.net/proyectalis
Research / Define techniques
Problem to be solved
Goals, constraints
What if? / powers of ten
5 whys
Map the future - what will be different?
Extract insights and patterns
Identify opportunities
...
26. More at http://Slideshare.net/proyectalis
Exercise: Value Proposition
“For (USER), A+ is a solution that willl (PROBLEM
TO SOLVE). Unlike (COMPETITOR), A+ will
(COMPETITIVE ADVANTAGE). We will know we
are right when (OBJECTIVE / IMPACT).”
27. More at http://Slideshare.net/proyectalis
Workshop Structure:
- Observe / Empathize: ecosystem, empathy map,
extreme users
- Research / Define: problem definition, customer-
problem-solution statement
- Ideate: think in reverse, break a rule
- Prototype: customer journey, poster, critical
reading
- Test: experiment commitment
41. Thank you and... Share it!
http://www.proyectalis.com/en/AngelMedinilla
www.improvement21.com
42. http://creativecommons.org/licenses/by-nc-nd/3.0/
This presentation is based upon the ideas and
work of many people. And while I’ve tried to
recognize copyrights and give credit and
attribution where possible, I cannot possibly
list them all, so if you feel like there’s
something that should be added, changed or
removed from this presentation, please drop
me an e-mail at
angel.medinilla@proyectalis.com
All drawings and materials in this presentation
are CC BY-NC-ND by Angel Medinilla. You are
free to use them in the terms of this license.