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Krakow, march 2015
Agile product management
Lean startup for
More at http://Slideshare.net/proyectalis
Angel Medinilla
angel.medinilla@proyectalis.com
www.proyectalis.com/en/AngelMedi...
More at http://Slideshare.net/proyectalis
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my Pleasure!
</vanity>
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how much time, you said?
(71 slides to go!!)
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Gee, we are agile!!
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Still…...
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black holes in agility
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leading vs. self organization
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customer collaboration
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challenge status quo
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where’s the backlog coming from?
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“Double the cr*p, double fast”
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product death cycle - (C) David j. bland
Nobody uses
our product
Ask customer
wh...
More at http://Slideshare.net/proyectalis
product death cycle - (C) David j. bland
Nobody uses
our product
Ask customer
wh...
More at http://Slideshare.net/proyectalis
product death cycle - (C) David j. bland
Nobody uses
our product
Ask customer
wh...
More at http://Slideshare.net/proyectalis
“Horror movie with a feature monster”
Too few
features
Too many
features
Magic f...
More at http://Slideshare.net/proyectalis
“requirements gathering”
More at http://Slideshare.net/proyectalis
PROduct management
The “requirements gathering era”
More at http://Slideshare.net/proyectalis
PROduct management
The “requirements gathering era”
More at http://Slideshare.net/proyectalis
PROduct management
The “requirements gathering era”
More at http://Slideshare.net/proyectalis
PROduct management
The “requirements gathering era”
More at http://Slideshare.net/proyectalis
PROduct management
The “requirements gathering era”
More at http://Slideshare.net/proyectalis
the visionary myth
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Wrong products!
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very Wrong products!
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very, very Wrong products!
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very, very, very Wrong products!
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Agile kaizen
kaizen culture
Team / people kaizen
process kaizen
product kaizen
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lean startup
Build
measurelearn
mvppivot
actionable metricsvalidated learning
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lean startup
Basically: be sure there’s a market that wants your product, before...
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10 things to improve your product management
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1) Start with a vision
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verb, target, outcome
“Organize world's information, make it universally accessi...
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2) understand value
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project space- product space - problem space
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project space- product space - problem space
*
More at http://Slideshare.net/proyectalis
3) gather your assumptions
opportunities: Design thinking
Empathize: user personas, impact mapping, empathy maps, user journeys, interviews……..
defin...
More at http://Slideshare.net/proyectalis
opportunity canvas
(C) Jeff Patton - “User story mapping”
More at http://Slideshare.net/proyectalis
Business Model Generation Canvas
(C) alex osterwalder
Partners
Costs Revenues
Ac...
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Value proposition canvas
(C) alex osterwalder
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Lean canvas
(C) ash maurya
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impact map
(C) godjko adzic
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4) validate your assumptions early
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Mve, mvp, mmfs
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ttfu!
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validation board
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5) iterative & incremental development
More at http://Slideshare.net/proyectalis
5) iterative & incremental development
Not “half baked cake”!!
More at http://Slideshare.net/proyectalis
be very good at slicing!
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6) inception
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- Why are we here?
- Vision / Pitch
- Product Box
- What it’s NOT
- Meet your ne...
More at http://Slideshare.net/proyectalis
7) no “scrum norris”
More at http://Slideshare.net/proyectalis
7) no “scrum norris”
“Scrum Norris is ScrumMaster and Product
Owner – simultaneo...
More at http://Slideshare.net/proyectalis
7) no “scrum norris”
“Scrum Norris pairs alone”
More at http://Slideshare.net/proyectalis
7) no “scrum norris”
“Scrum Norris sits on the stand-up
meeting”
More at http://Slideshare.net/proyectalis
7) no “scrum norris”
“Scrum Norris does not move story cards,
he moves the taskb...
More at http://Slideshare.net/proyectalis
7) no “scrum norris”
“Scrum Norris burns-down with napalm”
More at http://Slideshare.net/proyectalis
Agile product development
More at http://Slideshare.net/proyectalis
Agile product development
More at http://Slideshare.net/proyectalis
8) define funnel & success metrics
- Acquisition
- activation
- recurrence
- ref...
More at http://Slideshare.net/proyectalis
9) build metrics and goals into assumptions
More at http://Slideshare.net/proyectalis
goal modelling / goal scoring
More at http://Slideshare.net/proyectalis
Metrics should hurt!
More at http://Slideshare.net/proyectalis
10) K.I.S.S!
More at http://Slideshare.net/proyectalis
trim your backlog!
backlog is a funnel, not a tunnel
there’s always more to do t...
More at http://Slideshare.net/proyectalis
prioritization
prioritize outcome and goals, not stories or features
you won’t m...
More at http://Slideshare.net/proyectalis
wrap up...
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Strategy meeting Strategy meeting
Portfolio Management - portfolio review meetin...
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Portfolio Management - portfolio review meetings
sprint Planning, grooming, demo...
More at http://Slideshare.net/proyectalis
Portfolio Management - portfolio review meetings
sprint Planning, grooming, demo...
More at http://Slideshare.net/proyectalis
Over all…: Make it about your client..
More at http://Slideshare.net/proyectalis
..but be the one managing!
More at http://Slideshare.net/proyectalis
Thank you and... BLOG IT!!
(Oh, yes, and buy the books!)
http://www.proyectalis....
More at http://Slideshare.net/proyectalis
http://creativecommons.org/licenses/by-nc-nd/3.0/
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Lean Startup for Agile Product Management

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New version of my Lean Startup for Agile Producy Management talk - first delivered at ACE! Krakow 2015. Hand-drawn slides by yours trully :) - a video of this talk is available at https://vimeo.com/122542926

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Lean Startup for Agile Product Management

  1. More at http://Slideshare.net/proyectalis Krakow, march 2015 Agile product management Lean startup for
  2. More at http://Slideshare.net/proyectalis Angel Medinilla angel.medinilla@proyectalis.com www.proyectalis.com/en/AngelMedinilla (Slides, Videos, Newsletter, Books, Blog, LinkedIn, Sketchnotes, Twitter...) Twitter: @angel_m (would love some instant feedback!) <vanity> a.k.a. “Crazy spaniard”
  3. More at http://Slideshare.net/proyectalis
  4. More at http://Slideshare.net/proyectalis
  5. More at http://Slideshare.net/proyectalis my Pleasure! </vanity>
  6. More at http://Slideshare.net/proyectalis how much time, you said? (71 slides to go!!)
  7. More at http://Slideshare.net/proyectalis Gee, we are agile!!
  8. More at http://Slideshare.net/proyectalis Still…...
  9. More at http://Slideshare.net/proyectalis black holes in agility
  10. More at http://Slideshare.net/proyectalis leading vs. self organization
  11. More at http://Slideshare.net/proyectalis customer collaboration
  12. More at http://Slideshare.net/proyectalis challenge status quo
  13. More at http://Slideshare.net/proyectalis where’s the backlog coming from?
  14. More at http://Slideshare.net/proyectalis “Double the cr*p, double fast”
  15. More at http://Slideshare.net/proyectalis product death cycle - (C) David j. bland Nobody uses our product Ask customer what features Are missing Build missing features
  16. More at http://Slideshare.net/proyectalis product death cycle - (C) David j. bland Nobody uses our product Ask customer what features Are missing Build missing features Junk garage syndrome!
  17. More at http://Slideshare.net/proyectalis product death cycle - (C) David j. bland Nobody uses our product Ask customer what features Are missing Build missing features Junk garage syndrome! Faster horses!
  18. More at http://Slideshare.net/proyectalis “Horror movie with a feature monster” Too few features Too many features Magic features Meh... hate them sweet spot ++$$ ++t ++Risk
  19. More at http://Slideshare.net/proyectalis “requirements gathering”
  20. More at http://Slideshare.net/proyectalis PROduct management The “requirements gathering era”
  21. More at http://Slideshare.net/proyectalis PROduct management The “requirements gathering era”
  22. More at http://Slideshare.net/proyectalis PROduct management The “requirements gathering era”
  23. More at http://Slideshare.net/proyectalis PROduct management The “requirements gathering era”
  24. More at http://Slideshare.net/proyectalis PROduct management The “requirements gathering era”
  25. More at http://Slideshare.net/proyectalis the visionary myth
  26. More at http://Slideshare.net/proyectalis Wrong products!
  27. More at http://Slideshare.net/proyectalis very Wrong products!
  28. More at http://Slideshare.net/proyectalis very, very Wrong products!
  29. More at http://Slideshare.net/proyectalis very, very, very Wrong products!
  30. More at http://Slideshare.net/proyectalis Agile kaizen kaizen culture Team / people kaizen process kaizen product kaizen
  31. More at http://Slideshare.net/proyectalis lean startup Build measurelearn mvppivot actionable metricsvalidated learning
  32. More at http://Slideshare.net/proyectalis lean startup Basically: be sure there’s a market that wants your product, before you build it Problems users have Problems R&D team solves ???
  33. More at http://Slideshare.net/proyectalis 10 things to improve your product management
  34. More at http://Slideshare.net/proyectalis 1) Start with a vision
  35. More at http://Slideshare.net/proyectalis verb, target, outcome “Organize world's information, make it universally accessible” “Find and discover anything you might want to buy online” “ (Be) Worldwide Authority on Kids, Families and Fun” “Be #1 car company in America & one of the great American brands” “(Find) my iPhone” “Flirt with people near me” “File too big for email” “Put a Man on the moon and back alive before 1970” “Run your own hospital online”
  36. More at http://Slideshare.net/proyectalis 2) understand value
  37. More at http://Slideshare.net/proyectalis project space- product space - problem space
  38. More at http://Slideshare.net/proyectalis project space- product space - problem space *
  39. More at http://Slideshare.net/proyectalis 3) gather your assumptions
  40. opportunities: Design thinking Empathize: user personas, impact mapping, empathy maps, user journeys, interviews…….. define: research, root cause analysis, journey maps ideation: brainstorm, reverse, break the pattern, get a rule out, impose constraints... prototyping: story boards, low.fi prototype... test: mvp, poll, smoke test Resource: bootcamp bootleg
  41. More at http://Slideshare.net/proyectalis opportunity canvas (C) Jeff Patton - “User story mapping”
  42. More at http://Slideshare.net/proyectalis Business Model Generation Canvas (C) alex osterwalder Partners Costs Revenues Activities Resources Value Clients Channels Relationship
  43. More at http://Slideshare.net/proyectalis Value proposition canvas (C) alex osterwalder
  44. More at http://Slideshare.net/proyectalis Lean canvas (C) ash maurya
  45. More at http://Slideshare.net/proyectalis impact map (C) godjko adzic
  46. More at http://Slideshare.net/proyectalis 4) validate your assumptions early
  47. More at http://Slideshare.net/proyectalis Mve, mvp, mmfs
  48. More at http://Slideshare.net/proyectalis ttfu!
  49. More at http://Slideshare.net/proyectalis validation board
  50. More at http://Slideshare.net/proyectalis 5) iterative & incremental development
  51. More at http://Slideshare.net/proyectalis 5) iterative & incremental development Not “half baked cake”!!
  52. More at http://Slideshare.net/proyectalis be very good at slicing!
  53. More at http://Slideshare.net/proyectalis 6) inception
  54. More at http://Slideshare.net/proyectalis - Why are we here? - Vision / Pitch - Product Box - What it’s NOT - Meet your neighbours / Project community inception deck (“The Agile samurai”) - Show the solution - What doesn’t let us sleep - Estimate size - Trade-offs
  55. More at http://Slideshare.net/proyectalis 7) no “scrum norris”
  56. More at http://Slideshare.net/proyectalis 7) no “scrum norris” “Scrum Norris is ScrumMaster and Product Owner – simultaneously”
  57. More at http://Slideshare.net/proyectalis 7) no “scrum norris” “Scrum Norris pairs alone”
  58. More at http://Slideshare.net/proyectalis 7) no “scrum norris” “Scrum Norris sits on the stand-up meeting”
  59. More at http://Slideshare.net/proyectalis 7) no “scrum norris” “Scrum Norris does not move story cards, he moves the taskboard”
  60. More at http://Slideshare.net/proyectalis 7) no “scrum norris” “Scrum Norris burns-down with napalm”
  61. More at http://Slideshare.net/proyectalis Agile product development
  62. More at http://Slideshare.net/proyectalis Agile product development
  63. More at http://Slideshare.net/proyectalis 8) define funnel & success metrics - Acquisition - activation - recurrence - referral - revenue
  64. More at http://Slideshare.net/proyectalis 9) build metrics and goals into assumptions
  65. More at http://Slideshare.net/proyectalis goal modelling / goal scoring
  66. More at http://Slideshare.net/proyectalis Metrics should hurt!
  67. More at http://Slideshare.net/proyectalis 10) K.I.S.S!
  68. More at http://Slideshare.net/proyectalis trim your backlog! backlog is a funnel, not a tunnel there’s always more to do than capactity focus means saying “no” -> if you can’t say no, your “yes” means nothing
  69. More at http://Slideshare.net/proyectalis prioritization prioritize outcome and goals, not stories or features you won’t make everyone happy have a publicly known selection and prioritization framework
  70. More at http://Slideshare.net/proyectalis wrap up...
  71. More at http://Slideshare.net/proyectalis
  72. More at http://Slideshare.net/proyectalis Strategy meeting Strategy meeting Portfolio Management - portfolio review meetings projects to be launched vision, goals, priorities…..
  73. More at http://Slideshare.net/proyectalis Portfolio Management - portfolio review meetings sprint Planning, grooming, demo release planning - product review vision, goals, priorities….. projects to be launched Business epics Business epics storiesstoriesstories stories Strategy meeting Strategy meeting
  74. More at http://Slideshare.net/proyectalis Portfolio Management - portfolio review meetings sprint Planning, grooming, demo release planning - product review projects to be launched vision, goals, priorities….. Business epics Business epics storiesstories storiesstories Strategy meeting Strategy meeting
  75. More at http://Slideshare.net/proyectalis Over all…: Make it about your client..
  76. More at http://Slideshare.net/proyectalis ..but be the one managing!
  77. More at http://Slideshare.net/proyectalis Thank you and... BLOG IT!! (Oh, yes, and buy the books!) http://www.proyectalis.com/en/AngelMedinilla
  78. More at http://Slideshare.net/proyectalis http://creativecommons.org/licenses/by-nc-nd/3.0/ This presentation is based upon the ideas and work of many people. And while I’ve tried to recognize copyrights and give credit and attribution where possible, I cannot possibly list them all, so if you feel like there’s something that should be added, changed or removed from this presentation, please drop me an e-mail at angel.medinilla@proyectalis.com Special thanks for this one to Eric Ries, alex osterwalder, ash maurya, and Jeff Patton
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New version of my Lean Startup for Agile Producy Management talk - first delivered at ACE! Krakow 2015. Hand-drawn slides by yours trully :) - a video of this talk is available at https://vimeo.com/122542926

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