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1. www.ruttens.com+32 478 91 61 92 phil@ruttens.com
“I BOOST MARKETING AND BUS DEV TEAMS’
ENERGY TO ACHIEVE THEIR GOALS AND
RESULTS FASTER”
By laser-focusing on measurable impact using my coaching,
templates, roadmap and automatisation tools.
Philippe Ruttens
B2B & Digital Marketing Transformation
TEAM ENGAGEMENT
MARKETING & SALES INTEGRATION
DIGITAL TRANSFORMATION MARKETING ROI
CUSTOMER EXPERIENCE
>> Led and talent-managed 4 teams
of 10+ FTEs
>> Transformed software firm’s
Marketing team with strategy,
re-branding, roadmap and new
organisation
>> Strategy and management
of Market Intelligence,
Configuration & Document
Services units
>> Merged private bank’s Marketing,
Comms and Bus Dev teams
>> Co-managed off- and online
growth projects with Bus Dev
and Sales
>> Coached 10+ accounts/sales
managers to increase win rate
>> Set up EMEA Competitor
Intelligence function for over 500
internal clients
>> International project expertise
at Accenture, Iron Mountain,
MasterCard, Ernst & Young, Cap
Gemini, The House of Marketing
>> Developed change &
transformation roadmaps for
digital & leads growth
>> Led and digitally enabled
Accenture BeLux Marketing &
Comms function
>> Changed-managed at various
Exec Committees levels including
at Accenture, Private Bank and
Medical Software company
>> Delivered multi-channel
campaigns in 18 European
countries with leads & branding
growth
>> Helped increase win rate for 10
key account teams in Telecom,
Insurance, Government
>> Co-managed Telemarketing
campaign @ 20% cold leads
conversion
>> Managed and delivered 12+
projects improving brand, digital
or sales impact at 3M, DHL,
Europay, Nortek, Engie, Corilus,
AT&T, Colgate Palmolive
>> Developed marketing plan, brand
strategy and communications
plan/tools for online marketplace
>> Trained over 200 executives over
social branding & selling
>> Communications strategy, plan
and tactics for launch of new B2B
brand and migration for 7 product
brands
01
EXPERTISE
26Years
experience
Years digitalSectorsCountries
served
Teams
managed
48101827LinkedIn
recommendations

2. www.ruttens.com+32 478 91 61 92 phil@ruttens.com
Philippe is a key player in helping B2B companies to accelerate their
growth through online, content and social marketing
Bart de Ridder BeLux CMD
His positive personality and all-round marketing expertise allied
to good teamwork meant he was a strong people and stakeholder
manager
Peter Thomas MD Marketing & Comms Europe
Philippe was instrumental in transforming the marketing function at
Iron Mountain into a value-adding, data-driven and revenue-focused
function
Nick Porter Sales Director Europe
He combines a sound knowledge of the online medium with an
excellent expertise in demand generation and remarkable B2B
marketing experience and business acumen.
Radu Iliescu Online Marketing Executive
Philippe is a high caliber marketing professional. Creative, articulate
and extremely passionate about his works and projects
Nicole Berx Founder
02
1990
1985
2016
2011
2010
2007
2001
1999
1998
1996
1992
MSc International Marketing
Strathclyde University, Glasgow
MSc Economics and Information Technology
Université de Namur
B2B & Digital Marketing Transformation
Consultant & Interim Manager
Senior Mgr Marketing & Communications (BeLux)
Accenture, Brussels
Lead Generation & Online Marketing Manager
Iron Mountain, Brussels
Marketing & Knowledge Manager
The House of Marketing, Mechelen
Marketing Consultant, Photographer, Journalist, Guide
London and Sydney
Knowledge Manager European Accounts
Cap Gemini Ernst & Young, London
Senior Manager Market Intelligence
Mondex MasterCard Intl, London
EMEA Competitive Intelligence + Analyst Relations
Andersen Consulting, London
Consultant EMEA Marketing Communications
Clarus, Brussels
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CREDENTIALS
Philippe has strong strategic abilities combined with multiple skills
for excellent implementation
Tom McGuire Clarus CEO
DIGITAL STRATEGY & MARKETING STAKEHOLDERS & CHANGE
MANAGEMENT
TEAM LEADERSHIP
MULTI-SECTOR EXPERTISE
INTEGRATED MARKETING & COMMS INTERNATIONAL EXPERIENCE
BUSINESS DEVELOPMENT
>> Digital marketing plans &
campaigns
>> Audit (survey, focus group,
workshop, checklist)
>> Roadmaps
>> Inbound-outbound channels
>> Market & Competitive Intelligence
>> Database & email marketing
>> Campaign set-up & management
>> Knowledge Management strategy
>> Corporate marketing &
communications
>> Social media strategy &
engagement
>> Brand & personas strategy
>> IT trained, Intranet, Portal
>> Content planning & strategy
>> Exec Committee level change
management
>> Teams merge or transformation
>> Agencies & subcontractors
coordination
>> Training of Sales, Consultants and
Bus Dev teams
>> Contributors or ambassadors
program
>> CMO / Senior Marketing Manager
>> Lead Marketing, Comms, Business
Development, Market Intelligence
teams at Accenture, Mondex,
Corilus, PLDW
>> Talent coaching & recruitment
>> Lead generation
>> CRM & Telemarketing
>> Leads nurturing
>> Marketing & Bus Dev dashboards
>> B2B & Professional services
>> Private banking
>> Payment cards
>> Industrial / Manufacturing
>> Software / IT
>> eHealth / Medical
>> FMCG
>> Logistics
>> Marcom audit & planning
>> Multi-channel campaigns
management
>> Corporate & product branding
(new or rebrand)
>> Media & analyst relations
>> Telemarketing, events, social,
content, web
>> Collaterals management
>> Worked for 10 years abroad
>> Pan-European, EMEA and Global
project management
>> Marketing analysis, planning &
implementation
>> Brand migration strategy
>> Collaterals production
>> Creative mock-ups,
communications plan, brand
manual
>> Training program and workshops
COMPETENCIES

3. www.ruttens.com+32 478 91 61 92 phil@ruttens.com 03
WHAT MAKES PHILIPPE UNIQUE
Clear, customer-focused strategic
thinking and discipline
DID YOU KNOW?
PERSONALITY ISTP, explorer, virtuoso
FAVOURITE PROJECT TOOLS ToDoIst, Trello, IFTTT, Toggl, Pocket, Buffer, Blinkist
VALUES Openness, Autonomy, Action, Results, Energy, Positivity
PERSONAL I get up at 5:30 am, lost 20kgs since 2014, walked the Dodentocht in 18 hours,
nearly ran the Lisbon Marathon without training, eat Paleo, practice Crossfit 5x
week, yoga daily. I love Spain, food & movies
Caring about both ROI and people change
management
Passionate and enthusiastic team energy
creator
Fast capacity to change, adapt &
transform across sectors and cultures
Combining proven business maturity and
data-based analysis
Focused on goals and results-driven
impact
CLIENTS & EMPLOYERS
ALL-ROUNDER Worked freelance / consultant for 9 years, corporate 10 years and SMEs 7 years