Pamela Vaughan
5 SlideShares 295 Abonné 197 Suivis
Personal Information
Entreprise/Lieu de travail
Greater Boston Area, MA United States
Profession
Principal Marketing Manager, Web Strategy at HubSpot
Secteur d’activité
Advertising / Marketing / PR
Site Web
blog.hubspot.com/marketing/author/pamela-vaughan
À propos
I'm currently principal marketing manager at HubSpot, a leader in marketing and sales software. Aside from appearing in stock photos on various websites as a result of volunteering for HubSpot's free stock photo offer, my claim to "fame" is introducing the concept of historical optimization, which has increased organic search traffic and leads for HubSpot's Blog by more than 200% in the past two years. As part of HubSpot’s web strategy team, I'm currently responsible for conversion rate optimization and conversion copywriting for HubSpot's website. While I have a background in blogging and content creation, I'm proof that people with degrees in communication can be analytical, too ;-)
Coordonnées
Mots-clés
cro conversion rate optimization business blogging blog analytics blog optimization content marketing website optimization blog cro inbound2016 inbound2015 seo historical optimization marketing analytics inbound2014 inbound2013 inbound2012 content promotion
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Présentations

(5)
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Blog Marketing: A Plan to Get 100K Blog Readers

il y a 7 ans • 737 Vues

How to Optimize Your Blog for Every Stage of the Marketing Funnel

il y a 7 ans • 607 Vues

How HubSpot Measures Its Marketing Content

il y a 7 ans • 184 Vues

Optimizing the Past: How to Get More Traffic & Leads From “Old” Blog Content

il y a 7 ans • 126 Vues

Everything You Thought You Knew About Blog CRO Is Wrong

il y a 7 ans • 2602 Vues
Personal Information
Entreprise/Lieu de travail
Greater Boston Area, MA United States
Profession
Principal Marketing Manager, Web Strategy at HubSpot
Secteur d’activité
Advertising / Marketing / PR
Site Web
blog.hubspot.com/marketing/author/pamela-vaughan
À propos
I'm currently principal marketing manager at HubSpot, a leader in marketing and sales software. Aside from appearing in stock photos on various websites as a result of volunteering for HubSpot's free stock photo offer, my claim to "fame" is introducing the concept of historical optimization, which has increased organic search traffic and leads for HubSpot's Blog by more than 200% in the past two years. As part of HubSpot’s web strategy team, I'm currently responsible for conversion rate optimization and conversion copywriting for HubSpot's website. While I have a background in blogging and content creation, I'm proof that people with degrees in communication can be analytical, too ;-)
Mots-clés
cro conversion rate optimization business blogging blog analytics blog optimization content marketing website optimization blog cro inbound2016 inbound2015 seo historical optimization marketing analytics inbound2014 inbound2013 inbound2012 content promotion
Tout plus