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1 of 9
4 WAYS FASHION AND APPAREL
BRANDS CAN BENEFIT FROM DIGITAL
STORYBOARDING
2
Moods, TrendsConcepts, SilhouettesIDEATION
WHAT IS DIGITAL STORYBOARDING?
A visually appealing idea management tool that enables designers and developers to easily capture
inspirations, concepts, trends, requirements, and feedback in one central place.
3
WHAT DOES A
DIGITAL
STORYBOARD
LOOK LIKE?
4
1
Collaborate with your
team on design ideas in
real-time
2
Share assets such as
images, text, videos,
and files in one
location
3
Quickly and easily
capture inspiration
from social media
3 USE CASES OF DIGITAL STORYBOARDS
5
Time between
ideation and
development
reduced by up to 2
weeks
WHAT ARE THE
TOP BENEFITS?
1
6
Greater alignment with
social trends and
consumer preferences
to drive on-trend
designs
WHAT ARE THE
TOP BENEFITS?
2
7
Better communication
and collaboration across
the enterprise and the
extended supply chain
WHAT ARE THE
TOP BENEFITS?
3
8
Improve internal
alignment on season,
product, material, and
colour direction prior to
and during development
WHAT ARE THE
TOP BENEFITS?
4
9
WANT TO LEARN MORE?
CHECK OUT THESE GREAT RESOURCES:
Top Six Digital Design Challenges Facing Retailers
ptc.com/retail_design_challenges
Essential Digital Storyboarding Capabilities
ptc.com/digital_storyboarding_checklist
Digital Storyboards: A Buyer’s Guide to PLM Modules and
Standalone Solutions
ptc.com/digital_storyboarding_buyers_guide

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4 ways fashion and apparel brands can benefit from digital storyboarding