Jan 2020  Dribble Meetup, Bengaluru The talk was a creative walkthrough of the work done at Capillary Technologies. It delved into the process and effort put to create a consumer-grade user experience for B2B clients.

2. We help businesses stay ‘Always consumer ready’.

3. Help marketing managers with customer relationship & retention

4. Problem was not UI, but the conceptual model & complicated workflows.

9. The team which kept changing over 18 months.

10. Ok

11. Let’s talk to the users!

12. “My ultimate goal is to be the only brand in the mind of the customer.”

14. Marketers have to do lot of manual work with data.

16. Initial ideas & concept sketches.

17. Enterprise business requirements!

21. Question the requirement. What is the end goal?

22. How do we achieve minimalism?

23. Moodboard created using keywords from the brand temple.

24. Color palette and interface pattern library

25. Design of custom component - Time picker

26. Addressing unmet needs. A view of previous day’s messages.

27. A monotonous white screen.

28. Illustrations to indicate a new month

29. Explorations for a unique identity.

30. Style not reproducible by other visual designers.

31. Simplify!

35. The Guide
A few devices we have used

36. Inductive text to explain business scenario
1

37. E.g. Google Chrome settings

38. Cards instead of dropdowns for quick perusal
2

39. 2 clicks
1 click

40. 3 Illustrations to help identify the context

41. Infographics to explain complex concepts
4

42. Hiding complexity but available at a single click
5

43. Show summary to ensure discoverability

44. Monitor & measure to rectify designs.

45. Can we build emotions?

46. Celebrating task accomplishments.

47. Looking back … 18 months feels too short a time!

48. Design Principles
1. Communicate to clarify
Explain in one or two sentences. Use simple language. Use visuals to aid
comprehension.
2. Iterate to simplify
Simplify until it can be simplified no further. Make it smart so it requires minimal
effort. Remove anything which is not essential. Try limiting options to three or
less.
3. Empathise to empower
Understand the business problems. Ensure users can meet their business goals.
4. Automate to elate
Let machines do the hard work on behalf of the users. Delight users by doing
99% of the work automatically.
5. Reuse to familiarize
Reuse existing product experiences that users are familiar with. Repeat patterns
that users are comfortable with.

49. Design creates culture.
Culture shapes values.
Values determine the future.
Robert L Peters

50. Thank you