1. MATERIAL DESIGN

2. A large amount of the ESP teacher’s
time may well be taken up in writing
materials

3. Why

4. Publishers are naturally reluctant to produce
materials for very limited markets
When suitable materials are available, it may
not be possible to buy them
Materials are a visible product of activity,
regadless of whether such activity is useful or
even necessary
The process of materials writing may help
to make teachers more aware of what is
involved in teaching and learning

5. Some techniques for
producing useful and
creative ESP materials
Defining objectives
A materials design
model
Sample materials
Refining the model
Materials and the
syllabus
Using the models: a
case study

6. Defining
objectives
Provide a
stimulus to
learning
Good materials
contain:
• Interesting texts
•Enjoyable activities
•Opportunities to use
learners’ thinking and
Provide simpler
ways of language
skills
•Content can be coped
by learner and teacher
Embody a view of the
nature of language &
learning
Reflect the nature
of the learning task
Have a very useful
function
Provide models of correct
and appropriate language
use

7. A MATERIALS DESIGN MODEL
INPUT
CONTENT LANGUAGE
TASK

8. A material design
model: sample
materials

9. 4
REFINING THE MODEL

10. Materials and
the syllabus
Needs analysis =
target situation +
intangible factors
(learner
involvement, variety,
etc)
The coherent between
the unit structure and
the syllabus structure
Two types of model
Predictive
Evaluative

11. 6
Using the model: a case
study

12. The models we have
presented are ones that we
have used in our preparing
our own materials.