Explain product-market fit based on experience with Windows 95 service design. What type of research to apply when you don't know your product and market? When do you start AB testing?

1. Practical Lean Startup
How to Successfully Fail Fast, Cheap and Often
Presented by Catapult Suplex Startup Bootcamp
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2. Product Market Fit
Traction Channel
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Lean Startup
Growth Hacking

3. What is
“Product Market Fit”?
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4. “Fit”
Product Market
“Whistle” GPS Tracker for dogs
Dog owners. Their dogs often run
away during walking.
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5. Product MarketMarket
“Fit”
People who have
room(s) to share.
People who want to
travel like local.
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6. Solve real problems
that matter.
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7. How do you find your
product and market?
How do you know you are solving real problems that matter?
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8. Generative Research
Evaluative Research
“What Type of Lean Startup Experiment Should I Run?” from Grasshopper Herder
https://grasshopperherder.com/what-type-of-lean-startup-experiment-should-i-run/
to generate hypothesis (discovery)
to test the hypothesis
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9. Generative Research
Evaluative Research
What is our product? Who is our customer?
Does this work? Will they buy?
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10. Service Design for Windows 95
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11. They search “Help” but experience was very frustrating.
Generative Research: Observation
Real searchable contents that can solve problems.
No need for fancy UI
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12. “Fit”
Product Market
Searchable contents that can solve
technical problems.
People who want to solve
technical problem by themselves.
“IT Pro”
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13. How many people will participate to newsgroup?
Evaluative Research: Prototyping
Will people help each other without
facilitation by Microsoft?
Newsgroup
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14. Product MarketMarket
“Fit”
People who want to help. People who need help.
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15. Thank you!
Twitter: @kzynakamura
Facebook: kazuya.nakamura.jp
Monthly Service Design Workshop (Free)
http://peatix.com/group/53260