The document discusses social media presence and usage for HE&R across multiple platforms including Facebook, Twitter, Instagram, YouTube, Pinterest and LinkedIn. It manages over 40 social media channels representing 16 brands and properties, and aims to keep Hershey, PA top of mind by leveraging holidays and weather events. Usage statistics illustrate the high volume of social media engagement with billions of posts, photos and videos shared daily across various networks.

3. Social Media at HE&R
• 40+ Channels
• Representing 16 brands/properties
• Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn
• Review Management
• Destination Hershey: Sweet Escape Blog

5. Every 24 hours
The average person checks
their smartphone 200 times.

6. Every 24 hours
400 million Tweets are sent.
5,700 Tweets are sent every
second, more and more with a
photo.

7. Every 24 hours
More than 350 million
photos are uploaded to
Facebook.

8. Every 24 hours
More than 70 million
photos are shared on
Instagram

9. Every 24 hours
Snapchat users send 400
million images.

10. Every 24 hours
53 million people will be
pinning.

40. Social Media at HE&R
• 40+ Channels
• Representing 16 brands/properties
• Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn
• Review Management
• Destination Hershey: Sweet Escape Blog

44. Keeping Hershey, PA Top of Mind

45. Leveraging Holidays, Weather Events