This was a Quiz conducted by the Quizzing Club of IIM Raipur on 20-08-2012, on Brand and Advertising awareness.

1. BRAND-O-MANIA
ANSWERS
QUIZZING CLUB, IIM RAIPUR
20-08-2012

2. ROUND 1: Matter-of-brands

3. 1
 The brand X is a subsidiary of Y; which in turn
comes under Aditya Birla Nuvo group's
apparel business.
 X is credited with introducing the concept of
‘Friday Dressing’ almost two decades back in
India.
Identify X and Y.

4. X - Allen Solly
Y – Madura Fashion and Lifestyle
Ltd.

5. 2
ID the parent company of this very famous mosquito repellent product.

6. S. C. Johnson and S.C.
Johnson, A Family Company

7. 3
 How is this tennis superstar connected to the
world of business?

8. René Lacoste, Company -
Lacoste
 René Lacoste, who was nicknamed "the
Crocodile" by fans because of his tenacity on
the court, was the founder of the company
Lacoste.

9. 4
 Who are these guys?

10. Domenico Dolce & Stefano
Gabbana

11. 5
 A craftsman, he founded the Company in
Florence in 1921 as a small family-owned
leather saddlery shop. He began selling
leather bags to horsemen in the 1920s. As a
young man, he rapidly built a reputation for
quality, hiring the best craftsmen he could find
to work in his atelier.In 1938, he expanded his
business to Rome. Soon his one-man
business turned into a family business, when
his sons Aldo, Vasco, Ugo and Rodolfo joined
the company. Identify the brand he created ?

12. Gucci

13. 6
Which retail chain was founded by the gentlemen in the pic?

14. Marks & Spencer

15. 7
 X is an entrepreneur and the CEO of Y.
 He is present on the boards of Microsoft,
Facebook among others.
 In 1997, X was charged a late fee of about
40$ by a movie rental company for delayed
return of a copy of Apollo 13 DVD. This
eventually led to the setting up of Y.
ID X, Y.

16. X - Wilmot Reed Hastings, Jr.
Y - Netflix

17. 8
 This company was founded in 1910 in
Japan .The Company’s name was coined from
two Kanji characters meaning “sun” and
“rise”. Identify the company ?

18. Hitachi

19. 9
 Doctor, Wing Sung, Happiness, Huafu,
Xinming, Guanleming, Xinhua, and Gentleman
are some of this company's lesser known
products.
 However it is best known for manufacturing
the product X, which is a household name in
India.
Identify X and the company that makes it.

20. X - Hero pens
Shanghai Hero pen company

21. 10
 What product owes it's name to a
town/municipality lying in the shaded region
depicted?

22. Tequila

23. ROUND 2: PRINT ADS
Identify the product/advertiser.

24. 11

25. Maggi Noodles

26. 12

27. Surf Excel

28. 13

29. BMW Used Cars – Premium
Selection

30. 14

31. Pringles – Hot & Spicy

32. 15

33. BOSE – Noise Reduction
Headphones

34. 16

35. Coca-Cola

36. 17

37. Glucose-D, Britannia

38. 18

39. Pantene Pro-V

40. ROUND 3: Logos

41. 19
Logo of a recently formed Indian foundation X which helps people who are
fighting against Cancer. Identify (Name of the initiative needed).

42. YouWeCan, Yuvraj Singh's
Foundation

43. 20

44. Emami

45. 21

46. Colgate-Palmolive

47. 22

48. Paras Pharmaceuticals Ltd.

49. 23

50. PriceWaterhouseCoopers

51. ROUND 4: CONNECT THE
DOTS
Individual Connect Questions.

52. 24

53. Heineken
 They are sponsors for the UEFA Champions
League, Chelsea and the rugby world cup.

54. 25

55. Yum! Brands

56. 26
 And, to end the quiz on a funny note 
 Which term Connects the first two companies
to the 3rd picture. Why? (Funda is necessary)

57. Soap Opera
 The name soap opera stems from the original
dramatic serials broadcast on radio that had
soap manufacturers, such as Procter &
Gamble, Colgate-Palmolive and Lever
Brothers, as sponsors and producers.

58. THAT’S ALL FOLKS!!!