2. Prepared by
Rabie Soubra
Executive Director
iAdz digital marketing agency
Riyadh
Phone
0542600001
Email and Site
rabie@iadzdigital.com
www.iadzdigital.com
3. What is Content marketing?
The term content marketing have
mushroomed recently
but it seems that there is still a bit
of confusion about it
4. Definition
Content:
The sum total of the knowledge that a brand transmits towards people
that accumulates over time, stays relevant, and leads to the creation
of a competitive advantage
5. The ultimate objective is always to create
social value
Reason to endorse
Value of direct contact
The value for loyalty
Bond with people
Reason to follow
The value of knowledge
6. These are 10 easy steps for
a content strategy that works every time
8. Content is not an end in itself
Knowledge
What knowledge, if transmitted
to people will create a
competitive advantage
Timing
What is the best time to connect
with people in an non intrusively
Innovation
How can you create constantly
innovative content
Relationship
What relationship can be
established where both parties
exchange value
14. Are there remnants
of bad reputation
Pain Points
Is there a knowledge problem
What are growth obstacles
Is there a problem in the
quality of communication
15. Fifth: Understanding the difference
between platforms
More suited for
tactical competitions
Ideal for higher reach
Ideal for direct dialogue
lead generationMore suitable for
increasing
engagements and
cross promotions