These are notes from a roundtable discussion given by Eric Schmidt at the VCU Brandcenter.

1. LESSONS FROM
ERIC SCHMIDT
Notes from a VCU Brandcenter Roundtable - 04.08.2011
Created by @rachelmercer
Content, unless in quotation marks, is paraphrased.

2. “MOBILE IS THE ANSWER TO
EVERY QUESTION.”

3. WHY MOBILE?
‣ (Moore’s Law) Technology is doubling in speed /
performance every two years
‣ Think of- all of thedevice, bank,your portable device It
for you gaming
things that
personal assistant.
is
has stored value.
‣ People can now pretty much fully rely on mobile
devices for everyday tasks

4. “THINK OF THE WORLD AS A
PHONE-CONNECTED CLOUD.”

5. A CONNECTED WORLD
‣ There’s 1 BILLIONaSmartphones, 47Billion Phones,
and the world has population of Billion people.
‣ You’ll never reach that final billion
‣ Think abouton mobile world is like when people are
reliant only
what the
devices

6. “THE NEXT GENERATION OF
ADVERTISING IS HIGHLY
PERSONAL.”

7. NEXT GEN ADVERTISING
‣ These will be microtargeted
‣ This should target each person, but will do so
slightly differently
‣ Must be highly interactive

8. “FACEBOOK WILL HAVE
PROBLEMS WITH FOREIGN
AUTOCRATS.”

9. POLITICO
‣ Onlinetechnologies also allow for the secret policebut
these
technologies appear to benefit dissidents,
to
look into their organization and activities
‣ China does this to someflourish, while suppressing
online organizations to
extreme - allow for some
all physical demonstrations

10. IS THERE A FUTURE FOR THE
DESIGN-ORIENTED CEO?

11. FUTURE CEO
‣ “Steve Jobs isinnovativeCEO whoisbridges the
financial and
the only
gap. He a national
treasure.”
‣ The CFO as CEO model hasThe CEO needs to -be
skills are the wrong skills.
been discredited their
trained in taking risk.
‣ Skeptical that a They need to be organized. They
run a company.
truly creative design person could
need to be boring.