What is intrapreneurship? Who are the Intrapreneurs? Differences between Intrapreneurs and Entrepreneurs.Case Study.

1. INTRAPRENEURSHIP
By Rahim Abdullayev
ISHRM, 18/05/2014

2. AGENDA
INTRAPRENEURSHIP
- History
- Definitions
- Intrapreneurs vs Entrepreneurs
- Models
- Advantages and Challenges
- Case Study
- Q&A

3. HISTORY
INTRAPRENEURSHIP
Gifford and Elizabeth Pinchot
- Coined the term (1978)
- Began a school for intrapreneurs in
Sweden
- In 1985 published the book,
“Intrapreneuring” based on their
research and practical applications.

4. DEFINITIONS
INTRAPRENEURSHIP
"Pursuit of opportunity from within an
organisation beyond the resources currently
controlled"
Stevenson, 2000
"Acting like an entrepreneur within a larger
organization"
Investopedia, 2014

5. OTHER TERMS
INTRAPRENEURSHIP
- Corporate entrepreneurship
- Corporate venturing
- Intrapreneuring
- Internal corporate entrepreneurship
- Internal entrepreneurship
- Employee entrepreneurship

6. DEFINITION
INTRAPRENEUR
A person within a large corporation who takes
direct personal responsibility for turning idea
into a
1. Profitable
2. Finished Product
Through
1. Assertive Risk Taking
2. Innovation

7. VS ENTREPRENEURS
INTRAPRENEURS
Entrepreneur Intrapreneur
-Enters the business with
his own money - more
risks
-Has Ownership to the
business
-Is entitled to
returns/profits from the
business
-Gets resources from
employer company - less
risk
-Only manages the
business - no ownership
-Is entitled to fixed salary
+ bonus (if any)

8. DIMENSIONS
INTRAPRENEURSHIP
COMMITMENT TO
INNOVATION
- Product innovation
- Proactiveness
- Risk Taking
STRATEGIC
RENEWAL
- Mission Reformation
- Reorganization
- System-wide changes

9. An employee has an
innovative idea and happens
to get the support of a
project champion with the
power to say yes to funding
and research.
MODELS
INTRAPRENEURSHIP
1 2 3 4
The organization hires
entrepreneurially minded
people and encourages all
employees and teams to
promote and pursue their
ideas
The company creates a core
group of innovation experts
to work throughout the
company and help encourage
new business ideas
The company creates internal
organizations with funding and
a defined process for how new
ideas will be developed if they
don’t fit into the existing
structure.
Opportunist Enabler Advocate Producer

10. GOOGLE:
INTRAPRENEURSHIP

11. ADVANTAGES
INTRAPRENEURSHIP
- Funding
- Resource Availability
- Branding

12. CHALLENGES
INTRAPRENEURSHIP
-“Corporate Immune System”:
a)bureaucracy
b)hierarchy
c)rules
- Fear of Failure
- lack of rewards

13. SONY
Playstation
CASE STUDY
End of 1970s 1980s Success in 1990s
Ken Kutaragi was
working in the sound
labs at Sony
Worked as an outside
consultant for Nintendo
Ken developed the
“SPC7000″ for Nintendo
Ken Kutaragi saw the
market opportunity of
gaming systems for
Sony
Chairman Ohga took a
major chance and
backed Kutaragi’s plan.
Sony PlayStation, was
released in 1994. It
immediately outsold
Nintendo’s Super NES
Playstation reached $7
Billion Sales Growth in
1997

14. MORE EXAMPLES
INTRAPRENEURSHIP
-GM workers suggested 44,000 ideas in just one
quarter and one plant saved $900K using employee
suggestions
-A scientist at 3M developed Post-it notes after
discovering a new glue that was sticky, but not too
sticky. It’s now one of their top products
-NutraSweet, a billion-dollar product, was discovered
accidentally by a scientist trying to develop an anti-
ulcer drug for Searle Pharmaceutical Company

15. BENEFITS
INTRAPRENEURSHIP
- Learn different functions by working like a startup in a
large corporation
- Make a name for yourself within a company
- Gain experience for your own entrepreneurial ventures
- Companies are not as anxious as VCs for a quick
return
- Work like an entrepreneur but earn a steady
paycheck

16. THEM!
Businesses need

17. RESOURCES
INTRAPRENEURSHIP
Websites:
http://www.intrapreneurshipinstitute.com/
http://www.intrapreneur.com/
https://blog.generalassemb.ly/
Articles:
-Growth as a process an interview with Jeffrey R.
Immelt, HBR, June 2006
-Levit, A. ‘Insider’ Entrepreneurs. The Wall Street
Journal, April 4, 2009
-Wolcott, R., The Four Models of Corporate
Entrepreneurship, MIT Sloan Management Review, Fall
2007, Vol. 49 No. 1, p. 74

18. THANK
YOU!
D O Y O U H A V E A N Y Q U E S T I O N S ?