1. Inovasi Land
Where perspectives meets innovation
Rajeswari Kannan(Raji)
Co-founder, CTO & VP of products, LensBricks

2. Have you tried hard for the last drop of lemon or
toothpaste?
Solution?

3. Have you had to wait till night for your baby to sleep
to cut her nails?

4. Lost between all the red and black bags?
Possible solutions?

5. Infinite USB, Butter spread…..

6. Inovasi Land
Where perspectives meets innovation

7. Observation Sensory learning
Butterfly deck Empathy
Inovasi Land

8. Observation

9. Butterfly deck
Deck of innovation cards

10. 200,000 years ago 1900 2014
Most innovations we use today have
boomed post 1900..

11. Space, 2D
Time
Angle
Wavelength Illumination
NextGen optics
& sensors
Space, 3D
Opportunity…

12. Product Innovation
Customer engagement & retention
Brand Value

13. Is there a problem with function?
Car/Bike Navigation instructions…
• Look for Sharukh Khan poster on left,
• Tea shop on the right at the signal,
• Green building opposite to temple
• …the restaurant is on 4th floor
Maps are just not good for Indian conditions!

14. Form follows function
Fix features/functions of product
before innovating on form

15. Innovate new form by dissecting into smaller forms
Modify?
Remove?
Shift?
Mix?

16. Is form or function comfortable?
Fashion != Comfort

17. Remove, shift or replace the problem agent….
Shift upwards: BSI sensor(Sony), old was FSI
 More light hits sensor by simply shifting
diode
Millions of dollars sometimes spent on
solving the wrong problem.

18. Is there a problem with interaction?
Look down vs Look up interface

19. Consumer empathy
Remove
UncertaintyPrivacy…
Useful features?, nice
look?..

20. Right messaging

21. Rapid Fire!

22. Sensory learning

23. Now lets try again!

24. Attention : Limited + Intangible
Average attention span/minute
12 seconds (2000)
8 seconds (2013)
Source: National Center for Biotechnology information, US, Jan 1, 2014

25. Thought records
– A book that gives life to a story with your thoughts
: Natasha Singh, Designer

26. Capture Analyze

27. Have fun!
Picture Courtesy
@ National Geographic