Fostering Open Innovation and Knowledge Communities with SharePoint 2010

Fostering Open Innovation
and Knowledge communities
with SharePoint 2010

We think that the internet and the FEATURED CUSTOMERS
OUR PASSION

adoption of its trends are an indicator for
corporate innovations. We are passionate
about helping our clients interpret, Our Service Offerings
leverage, and maximize the benefits of
• Idea and Innovation Management
these trends by making it a reality in their
Solution.
environments.
• End to End SharePoint Deployment
Services
• SharePoint Application Development
• Social Platforms & Social Media
• Intranets 2.0
Project Management & Collaboration
OUR VISION

Be a leader in the adoption of new and •
significant trends in the technology • Business Intelligence Applications
marketplace that influence our
customer‟s business. Pace ourselves to Our Product Areas
the Urgent needs of our customers. Be a
Trusted Advisor. Add Value to every • Commerce Applications for
relationship. SharePoint
• SharePoint Add-Ons and Widgets PARTNERSHIPS

Uncompromising focus on the success of Technologies
OUR VALUE

every relationship, project and solution.
• Microsoft SharePoint
We go the extra mile, stay the extra night
in our quest to help our customers • Microsoft SQL Server
achieve the 110% results from the • Microsoft Project Server
investments they are making with us and • Microsoft .NET
the solutions we build. • Open source Platforms – Drupal, Joomla
• SilverLight , Flash & Adobe AIR platform

Agenda
1 The Innovation Dilemma…
A business situation where need for innovation is realized.

2 Changing the Landscape of Innovation – Closed to Open Model …
Transition of the innovation model, drive for the transition and a revenue analysis.

Vision
3 A conceptual overview of open innovation

4 Emerging Trends …
An overview of key trends of open innovation practice and the evolution of technology behind them..

5 Challenges …
An overview of existing and future challenges.

Featured Best Practices…
6 A brief overview of open innovation best practices

Optimizing Collaboration…
7 How SharePoint 2010 can enrich the experience for Enterprise 2.0

8 Pervasiveness of open Innovation…
How open innovation is becoming pervasive in due course of time

The Innovation Dilemma…
Innovation is more
than R&D
Innovation is not
restricted to product
development and
modification only.
Innovation is applicable
to entire business value
chain. To ensure
sustainable growth,
innovation can show
the direction towards
maximum utilization of
existing resources as
well as generating
resources for future.

Question is…
How to be innovative quickly and efficiently?

Changing the Landscape of Innovation – Closed to Open Model:
Closed Model Open Model
of Innovation of Innovation
Research Development Research Development

Spin-off
Licencing

New Market
Internal Research
Teams
Research Projects
Organizational
Boundary

The Market The Market

Organizational Internal Research Teams
Boundary
Open Network

Employee Community
No participation in the
innovation process
Subject Matter Subject Matter Participation in
Experts Partner/Supplier Experts Innovation Process
Employee
Communities Customer and
Customer & Consumers
Open Network Consumer Partner/Supplier

Increase in revenue with the ‘Open Innovation’ model…

Innovation is inevitable…

Factors of Market Dynamics:
Threat of product becoming obsolete.
Increase in competition.
Product differentiation vs. commoditization. Organizational
Radical engineering vs. incremental engineering. Strategic Intent:
Globalization.
Redefining ideation to
product
commercialization
cycle.
Evolution of web technology:
From simple world wide web to enterprise web 2.0
Adopting collaboration
Flat communication platform across the globe. globally to become Innovate or go bust
Redefined media and entertainment domain. much more market
oriented.
Carrying an identity of
social business.
Shift in customer/consumers’ media Exploring new markets
engagement: as well as revenue
From broadcast to narrowcast.
From mass media to personalized media.
areas.
From offline to online.
From passive to collaborative and creative.

Trends in ‘Open Innovation’
 ’Open Innovation’ is being embraced by new industries and sectors: In 2010, more than half
of the Fortune 500 companies had open innovation in place. From Pharmaceutical, FMCG,
automobile, IT to ITES, everybody is exploring open innovation.
 ‘Open Innovation’ is becoming more social: Web and social platforms make it easier to allow
for participation with rewards that are clearly defined and laid out. Collaborative initiatives
involving partners, suppliers, employees, and customers produce amazing results. Companies
find value in investing in social applications such as widgets, podcasts, mashups, wikis, blogs, RSS
feeds and social networking.
 ‘Open Innovation’ goes beyond idea generation: Many companies find it beneficial to look
beyond idea generation. In order to maximize the benefits of new innovation strategies they are
involving contributors with the entire innovation process. Recent study says that companies are
interested in corporate entrepreneurship, corporate venturing, start-ups and spin-offs for
implementation of innovation.
(“The next Step in Open Innovation” by McKinsey, “Future of Open Innovation” by Henry Chesbrough, Oliver Gassmann and Ellen Enkel)
 Pro-active intellectual property management: As per the progression of open innovation
practice, companies are focusing on the proper management of IP related issues. It is crucial to
address the question “Who owns the idea?”. Market trends show that IP management is an
essential part of an innovation management solution.

Collaboration is the key…

Different participatory groups
Involvement in innovation

50%

involvement in the innovation process
40%

30%

20%
process

10%

pp ne ss
t

&D

ee el
s ni
m r/

Su art ine
es

lie rs/

oy lev
ad s U
su e

s
R
n om
er

s

le
ye

O

rs
P us

pl C-
se
He es

CE

Sa
o
Co ust

B
pl

ou

Em her
n
si

Em
C

-h
Bu

t
O
In

Different groups of participator
(Visual Presentation of Economist Intelligence Unit and Grant Thornton survey of Business Exec, June 2010. "Innovation: The Key to
Future Success?" Global results shown here.)

If you have the
‘innovation’ strategy…
Technology can make it happen.

From InfoTech to SocioTech –
A collaborative platform for Open Innovation
Enterprise 2.0

Web 2.0

Web 1.0
Evolution of web
technology

PC Era
Collaborative
&
Creative
Pro-active

Reactive

Passive
Inactive

User Responsiveness

Creating and Capturing Value Through
Social Collaboration

Suppliers & Partners

Enterprise 2.0
social Improved Business
collaboration Activities:
platform Innovation.
Customer/Consumer
Customer/consumer
engagement.
Value capture Branding.
through Reduces time to
(Blogs, wikis, collective market.
mash-ups, intelligence Increased customer
lifecycle value.
social New market.
Market Trend Experts
networking, Improved customer
forums, tagging, insight.
bookmarking
etc.)

Employee Communities

Open Networks

Changing Collaboration Dynamics in Organizations

Web 2.0 technologies trends: In the last few years there has been a
significant growth in collaboration efforts in organizations including
internal communication, collaborative extranets with interaction
workspace with suppliers and interacting with customers or
consumers.

Web 2.0 tools in different functional areas: Functional areas using
Web 2.0 tools are showing a significantly high affinity towards the
customer/consumer participation in developing products, services,
and knowledge management. There is a consistent growth of using
widgets, podcasts, wikis, blogs, RSS feeds and mush-up application
with collaborative workspace in organizations.

Challenges in Open Innovation

 Innovation involves more than just R&D.

 Going beyond the transaction model of innovation.

 Need for proper execution.

 IPR related issues.

 Need for proper integration with a heterogeneous
IT environment.

Innovation involves more than just R&D:
 Growth is no longer restricted to new product development- it often comes
from new distribution channels, new packaging, new experiences or even a
new campaign.

 Sustainable growth can be achieved by maximizing utilization of existing
resources for which innovation in business model is essential.

 Integration of different functional divisions and building inter-division efficient
collaboration for the Open Innovation model.

 Innovating strategy for “Open Innovation.”

Beyond the transaction model of open innovation…
 Open innovation is not just a suggestion box, initially Open Innovation was
very much problem-and-solution oriented where individual innovator or group
of innovators interact with the organization but communication among the
innovators was missing.

 Transactional approach has following limitations –

o It lacks longer engagement and the long-term relationship amongst the
participants.

o In some complex problem solving the problem itself need to be broken
down to allow the contributors work simultaneously in different part of it
but transaction model does not allow that flexibility of communication.

o It does not encourage participants to build on others‟ contributions.

IPR related issues…
 Intellectual Property Rights (IPR) is a serious business issue for product-based
companies because of the need to have ownership of knowledge assets. This
is essential for future competition. But when an organization is following the
philosophy of „Open Innovation,‟ the IP strategy of that organization needs to
be addressed - especially as it incorporates a higher complexity of legal
compliance.

Need for Integration with a heterogeneous IT
environment.
 Performance and ROI measurements are integral with the financial activities and
research of the organization.
 Other areas of integration and collaboration across the different functional
divisions of an organization and with different stages
of innovation.
 The implementation phase of innovation can be diversified as complete or partial
outsourcing, licensing, and joint development. Considering the diversity of
implementation , the necessity to integrate with other ERP platforms is essential for
proper management and an optimum ROI.

Need for Proper Execution…
 The „Open Innovation‟ process is prioritized at a senior level in organizations.
Yet, it‟s the middle managers and heads of departments who have the
responsibility for implementing it. They‟re struggling to find the right processes
and business models to manage the entire innovation process. That‟s where the
gap lies.

 The need for governance and review committees are essential for organizations
adopting the „Open Innovation‟ process. Trends show that increasing
collaboration calls for an identification of valued contributors and a
structured governance throughout the innovation process.

Featured Best Practices:

Effective
positioning of the Addictive user
open innovation experience
portal to maximize
participation

Open
Innovation
Best Practices

Enabling the
faster
progression from
Governance & concept to
Reporting prototype

Fostering Open Innovation and Knowledge communities with SharePoint 2010

 Easy idea contribution, search, update and idea
modification for greater user acceptance.

Effective
 Creation of common interest of sections like comment,
positioning of the vote, rank, tag and share to increase the engagement.
open innovation
portal to maximize
participation  Building credential by creating or associating with
premier communities.
Open
Innovation  Mutual value creation to encourage the participation.
Best Practices
 Building a competitive platform for idea challenge.

 Cross browser support to increase participation.

 Marketing and marketing technology support for portal
promotion.


 Providing relevant social networking features like blogs, wikis,
widgets, mash-ups and RSS feeds to encourage active as well as
passive knowledge contribution.
Addictive user
experience
 Easy personalization of user profile.

 Online and offline user experience to encourage longer
Open engagement.
Innovation
Best Practices  Providing easy search through social taxonomy and folksonomy
for easy access of resources.

 Easy document management across the collaboration process.

 Building easy to use user interface.

 Building easy to access and faster communication platform
through different applications like instant messenger, VOIP,
video conferencing.


 Providing collaborative idea selection platform to
Open streamline best ideas from the idea pool.
Innovation
Best Practices  Developing effective approval workflow across the
Enabling the innovation process.
faster
progression from
concept to
 Providing the user easy access to relevant
prototype information and facilitating greater visibility across
the entire process.

 Building rich offline workspace experience.


 Providing easy access of terms, conditions and IP disclaimer.

 Developing access control from organizational to
divisional level.

 Easy idea approval workflow.

 Incorporating community management guidelines.

 Cross organization policy sharing.

 Monitoring KPI and ROI.

 Individual account to community level governance.

 Building incentive policy checking (against any claim).

 Providing different performance matrices to measure portal
performance.


Optimizing
Collaboration…
SharePoint 2010 can enrich
‘Open Innovation’ practices by
providing a framework of
collaboration .

How SharePoint 2010 can enrich the experience of Enterprise
2.0 by meeting those challenges

Enterprise 2.0 Microsoft SharePoint 2010
 Powerful Self-Service capabilities and visualizations.
Shorter Time to Market Cycle  Compelling dashboards to drive business results.
 Rich reports with access to millions of rows.
 Drive accountability and alignment with scorecards.
 Identify issues and opportunities with real-time access.
 Improved API for richer extensibility and development.

User-Driven Technology  Easy site editing, including brand editing.
 Office driver ribbon UI for faster training and adoption.
 Rich offline experience with SharePoint workspace.

Ease of Organization Flow  Server-based Excel, spreadsheets, and data visualization.
 Reporting center, BI web parts, KPI Dashboard.
 Defined Workflow.

Flexibility
 Out-of- the-box web parts.
 Sand-boxed solutions.

How SharePoint 2010 can enrich the experience of
Enterprise 2.0 by meeting those challenges – Continued…

Enterprise 2.0 Microsoft SharePoint 2010

 Facilitate the global meeting.
Teams are Global  Mobile-based interaction with people and content.
 Read-write web access using office web application.
 Cross-browser support for maximized participation.
 Work with peers online or offline.
 Collaboration through mobile UI.

Transparency  Pervasive records management and legal holds.
 Cross-farm policies and rule for all content types.

 Intuitive interaction with content through Office.
Simple  Rapid creation and publishing of web content.
 Easy page editing.
 Easy to create a team site.
 Site permission.
 Site settings.

Pervasiveness of open
Innovation…
How open innovation is becoming
pervasive in due course of time

OPEN INNOVATION

Ø Usage Metrics & Analysis Ø Pay Per Click Ø Addictive User Experience
Ø Sustained Evolution Ø Search Engine Ø Clear Incentives & Peer
Ø Feature Refinements Optimization Recognition
Ø Feature Additions Ø Social Media Marketing Ø Transparent Communication
Ø Integrated Marketing Ø Focus group marketing Channels
Ø Integration with Internal Ø Insider Magazines/ Ø Community building
Idea management Newsletters Ø Pervasive Innovation
platforms Ø Marketing Analytics Ø Operationalize Collaborative
Ø Collaborative Idea Ø Participation Promotion Idea management – from
Ø
Workspaces Contest Campaigns concept to commercialization


Thank You
Optimus BT,
2550 Northwinds Parkway,
Suite 140, Alpharetta GA 30009, USA
Phone: (770) 569 1240
Fax: (770) 569 1242
Email: info@optimusbt.com
Web: www.optimusbt.com
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