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Summary of the Book Exponential organizations

Happy Morning

I have made a small attempt to summarize this book after reading this number of times.

In this book Salim Ismail gives a deep dive – Exponential Organizations where he shows how any company, from Startup to a multi-national , can become exponential.

The author unveils years of research learning how organizations can accelerate growth through use of Technology. The goal of the book is to provide you with the knowledge to leverage assets such as big data, communities, algorithms, and new technology to achieve performance ten times better than your competition.

It is good book for entrepreneurs who need a guide for harnessing and strategizing the hyper growth of a company that feeds off of modern technology in the 21st century and beyond.

Because we focus on accelerating technologies and the future we identified an infection point in how we build businesses that has never noticed before.

Most CEOs see innovation as product or service innovation. But there is also process innovation, social innovation, organizational innovation, management innovation, business model innovation etc.

Those business that do not evolve , will not survive

Happy Reading

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Summary of the Book Exponential organizations

  1. 1. Some Impressionistic Take away from the Book of Salim Ismail , Michael S.Malone & Yuri van Geest Exponential Organizations Ramki ramaddster@gmail.com
  2. 2.  Salim Ismail is a sought-after speaker, strategist and entrepreneur based in Silicon Valley. He travels extensively addressing topics including breakthrough technologies and their impact on a variety of industries.  Salim has spent the last four years building Singularity University based at NASA Ames and before that built and ran Brickhouse, Yahoo’s internal incubator. His last company, Angstro, was sold to Google in August 2010.  He has a unique perspective and track record on how to innovate, how to turn cutting edge ideas into thriving startups and how to apply leading edge thinking to invigorate entire industries.  Michael Shawn Malone is an American author, columnist, editor, investor, business- man, television producer, and has been the host of several shows on PBS. Malone is a columnist for ABC News, an op-ed contributor for the Wall Street Journal, a contributing editor to Wired, and the editor-in-chief of Edgelings.com, a website focused on business and technology news in Silicon Valley.  Yuri Van Geest is a passionate professional and entrepreneur on strategy, innovation, mobile internet and Singularity (bio-neuro-nano-AI-robots). He works for Vodafone Group, Adidas Global, Port of Rotterdam, Philips Global, Samsung, MIT, Blackberry and Google within his own company called Trend8. He is co-founder of Vodafone Mobile Clicks, the largest mobile internet startup competition in the world. He is the Dutch Ambassador and double alumnus of the exclusive Singularity University About the Authors
  3. 3.  The authors define an Iridium Moment as using linear tools and the trends of the past to predict an accelerating future.  The new world of the Exponential Organization or ExO is a place where neither age nor size nor reputation nor even current sales guarantee that you will be around tomorrow. On the other hand, it is also a place where if you can build an organization that is sufficiently scalable, fast moving and smart, you may enjoy success— exponential success— to a degree never before possible. And all with a minimum of resources and time.  The lifespan of a company is going to get even shorter in the years to come as giant corporations aren’t just forced to compete with, but are annihilated— seemingly overnight— by a new breed of companies that harnesses the power of exponential technologies, from groupware and data mining to synthetic biology and robotics. And as the rise of Google portents, the founders of those new companies will become the leaders of the world’s economy for the foreseeable future. Prelude
  4. 4.  We’ve learned how to scale technology; now it’s time we learned how to scale organizations. This new age calls for a different solution to building new business, to improving rates of success and to solving the challenges that lie ahead. That solution is the Exponential Organization.  An Exponential Organization (ExO) is one whose impact (or output) is disproportionally large— at least 10x larger— compared to its peers because of the use of new organizational techniques that leverage accelerating technologies. Rather than using armies of people or large physical plants, Exponential Organizations are built upon information technologies that take what was once physical in nature and dematerialize it into the digital, on-demand world.  The sixty-year history of Moore’s Law – basically, that the price/performance of computation will double every eighteen months, has been well documented. Prelude
  5. 5. 1. First, the doubling pattern identified by Gordon Moore in integrated circuits applies to any information technology. Kurzweil calls this the Law of Accelerating Returns (LOAR) and shows that doubling patterns in computation extend all the way back to 1900, far earlier than Moore’s original pronouncement. 2. Second, the driver fueling this phenomenon is information. Once any domain, discipline, technology or industry becomes information-enabled and powered by information flows, its price/ performance begins doubling approximately annually. 3. Third, once that doubling pattern starts, it doesn’t stop. 4. Finally, several key technologies today are now information- enabled and following the same trajectory. Those technologies include artificial intelligence (AI), robotics, biotech and bioinformatics, medicine, neuroscience, data science, 3D printing, nanotechnology and even aspects of energy Futurist Ray Kurzweil made four signature observations
  6. 6.  As these technologies intersect, the pace of innovation accelerates even further. Each intersection adds yet another multiplier to the equation.  Exponential Organizations, the latest embodiment of acceleration in human culture and enterprise, are overhauling commerce and other aspects of modern life, and at a scorching pace that will quickly leave the old world of “linear organizations” far behind.  Those enterprises that don’t jump aboard soon will be left on the ash heap of history, joining Iridium, Kodak, Polaroid, Philco, Blockbuster, Nokia and a host of other once-great, industry- dominant corporations unable to adapt to rapid technological change Futurist Ray Kurzweil made four signature observations
  7. 7. Global Challeges
  8. 8.  The average half life of a business competency has dropped from 30 years in 1984 to 5 years in 2014.”  89% of the Fortune 500 companies from 1955 are not on the list in 2014.”  “The average lifespan of an S&P 500 company has decreased from: 67 years (1920’s) to 15 years (today).”  “In the next 10 years 40% of all S&P 500 companies will disappear from this list”
  9. 9. Market Cap to a Billion
  10. 10. The velocity and intensity of these shifts is increasing
  11. 11. The Exponential Organization (ExO) An Exponential Organization is one whose output (or impact) is disproportionally (10x) larger than its peer because of the use of innovative organizational techniques that leverage exponential technologies.
  12. 12. $ 40000 in 2007 to $ 100 in 2014 400 X in 7 years Technologies 3D Printing
  13. 13. Technologies-Industrial Robots $ 500000 in 2008 to $ 22000 in 2013
  14. 14. Technologies-Drones $ 100000 in 2007 to $ 700 in 2013 142 X in 6 years
  15. 15. Projected 80% price drop in productions costs between 2014-2020 Technologies -Nanotech- Graphene
  16. 16.  Kurzweil identified a hugely important and fundamental property of technology: when you shift to an information- based environment, the pace of development jumps onto an exponential growth path and price/ performance doubles every year or two.  The experts in many fields will project linearly in times of exponential change. The explosive transition from film to digital photography is now occurring in several accelerating technologies. We are information-enabling everything. An information-enabled environment delivers fundamentally disruptive opportunities. Even traditional industries are ripe for disruption. Chapter-1 Illuminated by Information
  17. 17.  As this new information-based paradigm causes the very metabolism of the world to heat up, we’re increasingly feeling its macroeconomic impact.  For example, the cheapest 3D printers now cost only $ 100, which means that within five years or so most of us will be able to afford 3D printers to fabricate toys, cutlery, tools and fittings— essentially anything we’re able to dream up. The implications of this “printing revolution” are almost unfathomable.  So are the potential repercussions. China’s economy is still fundamentally based on the manufacturing and assembly of cheap plastic parts.  This means that within a decade, the Chinese economy could be under serious threat from 3D printing technology. And that’s just one industry. Chapter- 1 Illuminated by Information
  18. 18. What is Happening ? Digitalization Demonetization Democratization Dematerialization Deception Disruption
  19. 19.  Our organizational structures have evolved to manage scarcity. The concept of ownership works well for scarcity, but accessing or sharing works better in an abundant, information-based world.  While the information-based world is now moving exponentially, our organizational structures are still very linear (especially large ones). We’ve learned how to scale technology; now it’s time to scale the organization.  Matrix structures don’t work in an exponential, information-based world. Rapid or disruptive change is something that large, matrixed organizations find extremely difficult.  ExOs have learned how to organize around an information-based world.  The pace of change isn’t going to slow down anytime soon. In fact, Moore’s Law all but guarantees that it will continue to speed up— and speed up exponentially— for at least several decades. And given the cross impact into other technologies, if the last fifteen years has seen enormous disruption in the business world, the next fifteen will make that disruption seem tame by comparison. Chapter-2 The tale of two companies
  20. 20.  History and common sense make clear that you cannot radically transform every part of an organization— and accelerate the underlying clock of that enterprise to hyper-speed— without fundamentally changing the nature of that organization. Which is why, over the last few years, a new organizational scheme congruent with these changes has begun to emerge.  The authors call it the Exponential Organization precisely because it represents the structure best suited to address the accelerated, non- linear, web-driven pace of modern life. And while even cutting-edge traditional companies can only achieve arithmetic outputs per input, an ExO achieves geometric outputs per input by riding the doubling- exponential pattern of information-based technologies.  To achieve this scalability, new ExO organizations such as Waze are turning the traditional organization inside out.  Rather than owning assets or workforces and incrementally seeing a return on those assets, ExOs leverage external resources to achieve their objectives. Chapter-2 The tale of two companies
  21. 21.  For example, they maintain a very small core of employees and facilities, allowing enormous flexibility as margins soar. They enlist their customers and leverage offline and online communities in everything from product design to application development  A simple metric helps to identify and distinguish emerging Exponential Organizations: a minimum 10x improvement in output over four to five years.  The following  Two key factors enabled Waze to succeed, and those two factors hold true for all next-generation ExO companies: Access resources you don’t own. In Waze’s case, the company made use of the GPS readings already on its users’ smartphones. Information is your greatest asset. More reliably than any other asset, information has the potential to double regularly. Rather than simply assembling assets, the key to success is accessing valuable caches of existing information.  The real, fundamental question of our exponential age is: What else can be information-enabled? Chapter-2 The tale of two companies
  22. 22.  The modern corporation takes great pride in how fast it can bring products to market compared to companies in the past.  It now takes an average of between 250 and 300 days for a typical Consumer Packaged Goods (CPG) company to move a new product from invention to retail stores’ shelves.  Quirky, a pioneering Exponential Organization in the same industry accomplishes this same cycle in just 29 days.  Consider Airbnb, a company that leverages users’ extra bedrooms. Founded in 2008, Airbnb currently has 1,324 employees and operates 500,000 listings in 33,000 cities. However, Airbnb owns no physical assets and is worth almost $10 billion. That’s more than the value of Hyatt Hotels, which has 45,000 employees spread across 549 properties. And while Hyatt’s business comparatively flat, Airbnb’s number of room-nights delivered is growing exponentially. At its current pace, Airbnb will be the biggest hotelier in the world by late 2015 Chapter-3 The Exponential Organization
  23. 23.  Massive Transformative Purpose (MTP) Exponential Organizations, almost by definition, think BIG.  There’s a good reason for that: if a company thinks small, it is unlikely to pursue a business strategy that will achieve rapid growth.  Even if the company somehow manages to achieve an impressive level of growth, the scale of its business will quickly outpace its business model and leave the company lost and directionless.  Thus, ExOs must aim high.  The Massive Transformative Purpose, or MTP— is the higher, aspirational purpose of the organization.  Every ExO has one. Some aim to transform the planet, others just an industry. But radical transformation is the name of the game. Chapter-3 The Exponential Organization
  24. 24.  The most important outcome of a proper MTP is that it generates a cultural movement—That is, the MTP is so inspirational that a community forms around the ExO and spontaneously begins operating on its own, ultimately creating its own community, tribe and culture.  Each has an emergent ecosystem so excited about that product or service that it literally pulls the products and services out from the core organization and assumes its own ownership, complete with marketing, support services, and even design and manufacturing  This cultural shift inspired by the MTP has its own secondary effects. For one thing, it moves the focal point of a team from internal politics to external impact.  The biggest imperative of a worthy MTP is its Purpose. Building on the seminal work by Simon Sinek, the Purpose must answer two critical “why” questions: Why do this work? Why does the organization exist? Chapter-3 The Exponential Organization
  25. 25. We know how to Scale Technology – mainly cloud computing since the year 2006 Now it is time to Scale the Organization Strategy, Structure, Processes. Culture, KPIs, People & Systems. Key Challenge
  26. 26. In the future every company will become a Software company
  27. 27. Everything will become Digital
  28. 28. The Massive Transformative Purpose ( MTP) is the Higher, Aspirational purpose of the organization, capturing the hearts and minds of those both inside and especially outside the organization. Attributes –MTP
  29. 29.  A strong MTP also serves as an excellent recruiter for new talent, as well as a magnet for retaining top talent— both increasingly difficult propositions in today’s hypercompetitive talent marketplace.  A strong MTP is especially advantageous to “first movers.” If the MTP is sufficiently sweeping, there’s no place for competitors to go but beneath it.  In addition, an MTP serves as a stabilizing force during periods of random growth and enables organizations to scale with less turbulence. The MTP is not only an effective attractor and retainer for customers and employees but also for the company ecosystem at large (developers, startups, hackers, NGOs, governments, suppliers, partners, etc.). As a result, it lowers the acquisition, transaction and retention costs of these stakeholders.  Now that we understand the meaning and purpose of the Massive Transformative Purpose, it’s time to look at the five external characteristics that define an Exponential Organization, for which the acronym SCALE is used: MTP – As a competitive Advantage
  30. 30. Staff on Demand  In any information-enabled business a large internal staff seems increasingly unnecessary, counterproductive and expensive. Community & Crowd  If you build communities and you do things in public, you don’t have to find the right people, they find you. It is important to note that an Exponential Organization interacting with its community is not simply a transaction. True community occurs when peer-to-peer engagement occurs. The more open the community, though, the more traditional and best-practice-oriented the leadership model has to be.  There are three steps to building a community around an ExO: 1. Use the MTP to attract and engage early members. The MTP serves as a gravitational force that attracts constituents into its orbit. 2. Nurture the community. Elements of nurturing include listening and giving back. 3. Create a platform to automate peer-to-peer engagement. MTP – As a competitive Advantage
  31. 31. Staff on demand is a necessary characteristic for Speed, Functionality and Flexibility in a fast changing world. Rather than “ Owning” employees, ExOs leverage external people for simple to complex work- even for mission critical processes. Staff on demand- Attributes
  32. 32. Most ExOs are attracting and leveraging their community or the general public to Scale. The crowd can be leveraged by harnessing Creativity, Innovation, Validation and even Funding. Community & Crowd- Attributes
  33. 33.  The crowd is made up of concentric rings of people outside the core community. Crowd is pull-based. You open up an idea, funding opportunity or incentive prize… and let people find you.  ExOs can leverage the crowd by harnessing creativity, innovation, validation and even funding: Algorithms  Today, the world is pretty much run on algorithms.  In particular, there are two types of algorithms that are at the frontier of this new world: Machine Learning and Deep Learning. Machine Learning is the ability to accurately perform new, unseen tasks, built on known properties learned from training or historic data, and based on prediction.  Deep Learning is a new and exciting subset of Machine Learning based on neural net technology. It allows a machine to discover new patterns without being exposed to any historical or training data. MTP – As a competitive Advantage
  34. 34. To implement algorithms, ExOs need to follow four steps: 1. Gather: The algorithmic process starts with harnessing data, which is gathered via sensors or humans, or imported from public datasets. 2. Organize: The next step is to organize the data, a process known as ETL (extract, transform and load). 3. Apply: Once the data is accessible, machine learning tools such as Hadoop and Pivotal, or even (open source) deep learning algorithms like DeepMind, Vicarious and SkyMind, extract insights, identify trends and tune new algorithms. 4. Expose: The final step is exposing the data, as if it were an open platform. Open data and APIs can be used to enable an ExO’s community to develop valuable services, new functionalities and innovation layered on top of the platform by remixing the ExO’s data with their own. Examples here include the Ford Motor Company, Uber, Twitter and Facebook. MTP – As a competitive Advantage
  35. 35. Leveraged Assets  Recently there’s been an accelerating trend towards outsourcing even mission-critical assets.  As with Staff on Demand, ExOs retain their flexibility precisely by not owning assets, even in strategic areas. This practice optimizes flexibility and allows the enterprise to scale incredibly quickly as it obviates the need for staff to manage those assets.  Non-ownership, then, is the key to owning the future— except, of course, when it comes to scarce resources and assets. For example, Tesla owns its own factories and Amazon its own warehouses. When the asset in question is rare or extremely scarce, then ownership is a better option. But if your asset is information-based or commoditized at all, then accessing is better than possessing. MTP – As a competitive Advantage
  36. 36. Engagement  Key attributes of Engagement include:  Ranking transparency  Self-efficacy (sense of control, agency and impact)  Peer pressure (social comparison)  Eliciting positive rather than negative emotions to drive long-term behavioral change Instant feedback (short feedback cycles)  Clear, authentic rules, goals and rewards (only reward outputs, not inputs)  Virtual currencies or points  Properly implemented, Engagement creates network effects and positive feedback loops with extraordinary reach.  The biggest impact of engagement techniques is on customers and the entire external ecosystem.  However, these techniques can also be used internally with employees to boost collaboration, innovation and loyalty. MTP – As a competitive Advantage
  37. 37.  “Interfaces” – In your ExO, you will need mechanisms to manage interactions with your growing communities. Netflix ran an incentive program for a better search algorithm and received more than 51,000 entries. It built a system to sort, rank and rate them. Uber uses an efficient method to match drivers to customers. These interfaces grow with the ExO.  “Dashboards” – ExOs use “Objectives and Key Results” (OKRs). OKRs measure fast moving, fast-changing company goals and provide crucial, rapid feedback to employees. OKRs roll up into real-time dashboards that track every critical growth metric and show the results to everyone in the organization.  “Experimentation” – Through low-cost, low-risk and rapid trial and error, ExOs tweak and learn their way to success. The old top-down, risk-avoidance ways no longer work. Chapter 4- Inside the Exponential Organizations
  38. 38.  “Autonomy” – ExOs and many larger organizations realize that less hierarchy & centralized control lead to quicker, more innovative operations. Many successful firms, including Zappos, W.L. Gore & Associates and Southwest Airlines, devolve decision making to “self-organizing” teams and give individuals broad freedom to choose their work tasks.  “Social technologies” – Inside ExOs, corporate social networks like Yammer connect employees to each other, to stakeholders and to real-time information. ExOs share schedules, task lists, files and virtual workspace, allowing people to collaborate from anywhere, anytime. Chapter 4- Inside the Exponential Organizations
  39. 39. The “ExO ecosystem” expands and draws its power from the following truths: 9 Dynamics  “Information accelerates everything” – As industries digitize, hyper growth follows. When photography switched from analog to digital in the mid-1990s, consumers went from processing 700 million rolls of film to the equivalent of 8 trillion within 10 years.  “Drive to demonetization” – The Internet forces ExO marketing costs to nearly nothing. Crowdsourcing can reduce product development expenses. A high Net Promoter Score – meaning customers would recommend you to a friend – reduces sales costs. Supply costs vanish through “collaborative consumption,” with users providing cars, boats, rooms and apps through an organizing platform like Apple’s App Store, Uber and Airbnb.  “Disruption is the new norm” – New entrants bring no preconceived notions, have little overhead, and use impassioned communities to move quickly and cheaply. Ideas trump the marketing and production advantages that established firms enjoy, leading to inevitable disruption by small upstarts. Chapter 5- Implications of Exponential Organizations
  40. 40.  “Beware the expert” – Experts seldom solve challenges or come up with solutions in their fields; outsiders do. Kaggle runs “incentive competitions” online and finds that domain experts think they will solve the problem, but newcomers rout them quickly.  “Death to the five-year plan” – Conventional organizations should abandon the five year plan: It will lead your organization astray, given the current pace of change. Focus on your MTP and quick experimentation. Your community will show you where to go.  “Smaller beats bigger” – Economies of scale, which favored large organizations, matter far less today. Speed and agility rule. As ExOs expand, they must morph into platforms with user communities that can grow forever. Chapter 5- Implications of Exponential Organizations
  41. 41.  “Rent, don’t own” – Exponential organizations should possess very little. Leasing assets keeps costs low and agility high. For little expense, the cloud provides a better computing platform than the largest organizations with their own server farms. Rent staff members when you need them. In R&D, shared assets such as those supplied through TechShop provide access to the sophisticated and expensive development tools that only big companies used to own. To build a product, make sure you use affordable platforms like Quirky.  “Trust beats control, and open beats closed” – Today’s workers, particularly those who are younger, demand autonomy, flexibility and openness. More and more, the work that people do requires advanced creativity, imagination and problem solving. You don’t get innovation in command operations. Instead, trust your labor force, give them freedom, and use modern technology to monitor and track their progress. Chapter 5- Implications of Exponential Organizations
  42. 42.  “Everything is measurable, and anything is knowable” – Trillions of sensors will join the billions already in place, blanketing the Earth and relaying real-time data on every aspect of your life and the tools you use. Thousands of “low Earth” satellites will launch in the next few years, recording virtually all movement on the planet. Star Trek Tricorder-like medical diagnostic devices will revolutionize health care. ExOs will leverage these information streams to create new businesses. Chapter 5- Implications of Exponential Organizations
  43. 43.  Most ExOs don’t possess all nine dynamics and all ten SMART and IDEA traits, but they still can disrupt and dominate their industries. They leverage crowdfunding, crowdsourcing, open platforms, the cloud and big data to marshal resources at little cost. Consider the three timeless obstacles that have typically constrained new ideas:  “Technology risk (Will it work?)” – In the mid-1990s, an entrepreneur with a software idea needed about $15 million to get started. Now, about $100,000 will do. Dramatically lower costs reduce technology risk and allow faster and greater experimentation. Technology risk for information- based start-ups barely exists today.  “Market risk (Will people buy?)” – Market risk belongs to yesterday. If you have an idea, buy the Google Adwords for it. If you get interest, crowdfund it. If you get enough preorders, build it.  “Execution risk” (Can you do it?) – Of the three traditional risk areas, only execution risk remains. Figure out how to get the most from your teams, contributors and community. Build a business model that exploits new and inexpensive tools and data Chapter 6- Starting an EXO
  44. 44. 1. “Select an MTP” – What’s the big, powerful thing that lights you up and that will stir the passions of many? Make it your MTP. 2. “Join or create relevant MTP communities” – Every exponential organization needs a community. Look on meetup.org; you will likely find an existing group whose basis is your MTP. Respect the community, and never betray it for the benefit of your company or idea. 3. “Compose a team” – Assemble a compatible founding lineup of people with complementary vision and technical, design, business and execution skills who share your avid commitment. 4. “Breakthrough idea” – Pursue a transformative goal. Aim to improve something by 1,000% or more. You’ll only succeed through perseverance and hard work. Such Herculean efforts need a big purpose to keep exhausted people motivated. 5. “Build a Business Model Canvas” – Use the Business Model Canvas tool developed by Alexander Osterwalder to sketch your “go to market” strategy. Chapter 6- Starting an EXO- 12 Steps
  45. 45. 6. “Find a business model” – To improve something 1,000%, you need a groundbreaking business plan. If your plan involves data and information – like most ExOs – give all or some of it away. Find other ways to monetize your efforts. Let some customers receive your offering before others, and offer customization tools to organize it or to teach people to use it better. Solicit voluntary payments. 7. “Build the MVP” – Develop your offering or website only to “minimum viable product” standards. Put it out there for people to try. Quickly tweak it based on user feedback. 8. “Validate marketing and sales” – Capture and track customer acquisitions, first impressions, retentions and referrals. Know what drives your revenue. 9. “Implement SCALE and IDEAS” – Carefully choose those that best suit your exponential organization. Chapter 6- Starting an EXO
  46. 46. 10.“Establish the culture” – Creating your culture presents your most important and difficult challenge. Focus first on performance: how to recognize and reward staff members. 11. “Ask key questions periodically” –  Can you identify your customers?  Can you articulate the problem you solve for them?  Can you explain why your idea is 10 times better than anything that exists?  Can you describe how you will promote and sell your offering?  Can you ignite passionate customers and viral word-of-mouth referrals?  Can you say how you will cut your supply costs to nothing? Is your product relevant right now? 12.“Building and maintaining a platform” – Shift your product into a platform. To go from product to platform, build communities around your idea. Chapter 6- Starting an EXO
  47. 47. Best ExOs
  48. 48. Google- The search giant has many initiatives that brought exponential growth, consider PageRank, Adwords, Google+ and Android. Or GoogleX with it’s innovative moonshot projects such as glass and the autonomous car.
  49. 49. GitHub- GitHub is an open source developer community with 6.5 million members and 14,2 million repositories. This is 109x more repositories per employee compared to its competitors.
  50. 50. Airbnb- A community marketplace for accommodations active in 34,000 cities and 190 countries, currently worth $14 billion. With 800,000 listings worldwide, Airbnb has 90x more listings per employees than hotel chains such as Hyatt
  51. 51. Uber- it costs Uber essentially zero to add an additional car or driver to its fleet. Consider the impact when they move horizontally and offer new services; postal delivery, limo service, groceries, gifting, medical services etc.
  52. 52. Tesla- Automotive software company with 6,000 employees and a market value of US $ 30 Billion. This is more than half of either GM or Ford, who both have 200,000 employees. Cars update themselves every week via a download.
  53. 53. Xiaomi- Low-end android smartphone company, focusing on performance, quality and customer experience. Has a flat structure consisting of 4,300 employees of which 30% is in red.
  54. 54. Kaggle- Platform that hosts algorithm contests in which 185,000 + data scientists compete for prizes and recognition, in every one of Kaggle’s 150 contests to date, external data scientists have beaten the internal algorithms.
  55. 55. Chapter-7- ExOs & Mid Market companies  In this chapter the authors look at mid-market enterprises and show how they can take advantage of the ExO philosophy.  Unlike startups, where you can build all of the internal operations from scratch around exponential growth, with established companies, the solution is inevitably customized: you must start with what already exists and build from there. In other words, there is no universal template for “going exponential.”  5 case studies of very different companies that became exponential: TED, GitHub, Coyote Logistics Example, Studio Roosegaarde, and GoPro.  A final word on managing fast-tracked growth comes again from Chip Conley, who created the Joie de Vivre chain of specialty hotels and is now part of Airbnb’s senior management team. Conley found that the more information-based we become, the greater the need to rely on rituals and meaning to stabilize companies and keep teams motivated. Thus, as ExOs take on larger numbers of employees, individual tasks and functions increasingly need the gravity well of an MTP to provide purpose.
  56. 56. Startups Vs. Corporate
  57. 57. Strategies
  58. 58. Strategies-Transformative Leadership Singularity University- One outside source is SU. Its mission is to educate, inspire and empower leaders through its programs.
  59. 59. Strategies-Leverage ExOs General Electric- GE identified Quirky as a valuable ExO. In 2013 they started a partnership by opening up GE patents. Recently GE also invested $ 30 million
  60. 60. Strategies-Leverage Ecosystem Telefonica- The mobile phone operator created Wayra: multiple global incubators that stimulate local ecosystems. Currently 400 startup are on board.
  61. 61. Strategies-Disrupt X IDEO- The design firm realized they were open to disruption. They created a Black Ops Team with the challenge to disrupt itself, resulting in OpenIDEO
  62. 62. Strategies-ExO Lite Coca-Cola- Invested in rolling out Slingshot water purifiers and Exocenters, to bring 100 million liters of water to 45,000 people across 20 countries by 2015.
  63. 63. ING Direct/ Tangerine- Canadian bank that handles 1,800 customers and $ 40,000 in deposits per employee ( 7x and 4 x improvements compared to other Canadian banks). Tangerine created cafes to engage with the community)
  64. 64. Haier –Chinese appliance maker with 80,000 employees organized in 2,000 self-managed units with decision making authority. The company is constantly improving processes which contributed to $ 30 billion in sales for 2013 alone.
  65. 65. ExO Performance improvement
  66. 66. ExO Market cap Improvement
  67. 67. Chapter-9- Big Companies Adapt  In this chapter the authors look at how forward-looking companies are implementing the ideas discussed in the previous chapter. Some are building ExOs at their edges; some are acquiring or investing in ExOs in their current market space; still others are implementing ExO Lite.  The companies examined were:  Bridgewater – a company without an MTP that failed due to its attempt at radical transparency.  The Coca-Cola Company – Exponential Pop  Haier – Higher and Higher  Xiaomi – Showing You and Me  The Guardian – Guarding Journalism  General Electric – General Excellence  Amazon – Clearing the Rainforest of “No”  Zappos – Zapping Boredom ING Direct Canada (now Tangerine) – Banking Autonomy  Google Ventures – The Almost Perfect EExO
  68. 68. Chapter-10- The Exponential Executive  The ExO concept— the new organizing principle for the information age— is just a few years old and thus still evolving into its final form.  C-Level executives are going to find themselves under enormous pressure to either “go exponential” or deal with the threat presented by new, exponential competitors.  The decisions they make, often under pressure and on the fly, will determine not just whether their companies succeed, but whether or not they survive.  There will be no time to hesitate before making major decisions.
  69. 69. Chapter-10- The Exponential Executive  This final chapter is dedicated to understanding the Exponential Executive, a new leader destined to emerge from a transformed economy.  This chapter answers the following questions:  Which technologies will have the most impact on the C- Suite?  What new organizational developments must an Exponential Executive track and be ready for?  What questions and issues will the ExO Executive face in the next five to ten years as a result of this collective and accelerating change?
  70. 70.  Countless industries will digitize; the digital revolution so far is just the tip of the iceberg.  Every company is or will evolve into an information-based entity.  Unlike their traditional predecessors, “Exponential Organizations” (ExOs) thrive on abundance, not scarcity.  ExOs grow quickly because they have little restrictive infrastructure.  The technology risk for information-based start-ups is minimal.  Rather than owning assets, ExOs borrow or lease them at little or no cost – like Uber, Airbnb and Google.  ExOs remain agile, rent employees and use cloud computing.  Every organization needs a “Massive Transformative Purpose” (MTP) to engage the necessary talent and communities of committed fans.  Small and midsize organizations should implement many of the principles of good ExOs.  Executives must take responsibility for transforming their firms into ExOs. Key Take Aways
  71. 71. Thank you Your comments ramaddster@gmail.com

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Happy Morning I have made a small attempt to summarize this book after reading this number of times. In this book Salim Ismail gives a deep dive – Exponential Organizations where he shows how any company, from Startup to a multi-national , can become exponential. The author unveils years of research learning how organizations can accelerate growth through use of Technology. The goal of the book is to provide you with the knowledge to leverage assets such as big data, communities, algorithms, and new technology to achieve performance ten times better than your competition. It is good book for entrepreneurs who need a guide for harnessing and strategizing the hyper growth of a company that feeds off of modern technology in the 21st century and beyond. Because we focus on accelerating technologies and the future we identified an infection point in how we build businesses that has never noticed before. Most CEOs see innovation as product or service innovation. But there is also process innovation, social innovation, organizational innovation, management innovation, business model innovation etc. Those business that do not evolve , will not survive Happy Reading


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