Presenter: Sam Ho, ex-Googler, YouTube, and Intel. CEO and co-founder of UpOut.
Sam will show you what tools UpOut has used to grow their user base to hundreds of thousands.
Key Takeaways
- How to build your marketing stack for just $9 a month
- How UpOut leverages qualitative date to impact quantitative testing strategy
- How UpOut used Optimizely as a product hack
- Bonus: 10 Email/Gmail hacks you need to know about
A bit more about him:
Sam loves analytics and growth hacking. At UpOut, he's had the distinct pleasure of working with hundreds of different marketing tools and loves the whole shift where marketers are enabled to do things so much more easily.
At Google, he worked with Fortune 500 advertisers across North America to advise them on how to better leverage data to optimize their marketing.
In addition, he spent many years on the business development side of Android and Mobile, helping scale Android to the world. Prior to Google, he was at Intel on the wireless marketing team where he was responsible for marketing the nascent Wi-Fi technology, presenting at conferences around the world.
10 Growth hacking tools and leveraging qualitative data to drive quantitative experiments
1. Growth Hacking Tools and
how UpOut leverages
qualitative data to drive
quantitative testing
2. hello!
I AM
Sam
HO
CEO at UpOut
Xoogler (Android, YouTube, Mobile)
Ex-Intel
You can find me at:
@sammho
3. “Growth Hacking
“A marketing technique initially
employed in tech startups that uses
creativity, social metrics and analytical
thinking as well as tools to sell
products and gain exposure.”
“
14. 8.5 Email Marketing Automation
Setup automated drip campaigns with
Mailchimp:
1. Send (automated) text only personal email
(i.e. from sam.ho@upout.com) and actually
talk to your first customers to sign them up
2. Upsell Drip campaign - Fibonacci
sequence
3. Onboarding Email Sequence
19. The $9 $0 Marketing Stack
Analytics
◎ Segment (free for 100,000 events/mo) Single hub to collect, translate &
route your customer data
◎ Google Analytics (free as in beer)
◎ Mixpanel (free for 25,000 events/mo; 200,000 events with badge)
A/B Testing
◎ Optimizely (free for 50,000 uniques/mo)
Marketing Automation
◎ Mailchimp (Free up to 2,000 subscribers)
◎ Hellobar (free) for pop-up lead capture on the blog or sales site
◎ Perfect Audience (free to signup; CPM billing) for retargeting
20. 1. Case Studies
How UpOut leverages
qualitative data to drive
quantitative measurement
28. WHY DO YOU NEED
MY CREDIT CARD?
Why do you need my credit card for a
free trial?
We ask for your credit card to allow your
membership to continue after your free
trial, should you choose not to cancel.
This also allows us to reduce fraud and
prevent multiple free trials for one
person. This helps us deliver better
service for all the honest customers.
Remember that we won't bill you
anything during your free trial and that
you can cancel at any moment before
your trial ends.
Source: Crazy Egg optimIzation
33. Let’s review some concepts
Gather Feedback
Talk to your customers.
Surveys MVP
Use
to "build" a new minimum viable
product feature
Fail fast, fail often
Save engineering
for successes
37. Credits
Special thanks to all the people who made and released
these awesome resources for free:
◎ Presentation template by SlidesCarnival
◎ Photographs by Unsplash & Death to the Stock Photo
(license)
◎ Dark wood background by The pattern library