Globala insikter från 2017 års employer branding-undersökning.

1. why your employees
will leave you for
another company
In the ever-competitive talent market, your company needs to
continually optimize its employer brand and retain its top talent.
The Randstad Employer Brand Research provides you with a
glimpse into the hearts and minds of employees and job seekers,
allowing you to benchmark yourself and make improvements to
attract and keep the best talent in your organization.
for more on how to build an
attractive employer brand for
your prospective employees,
Source: Employer Brand Research 2017. 160,000 respondents were surveyed from 26 countries covering 75% of the global economy.
job seekers
tend to visit
a company’s
website and ask
the opinions of
friends and family.
when checking
a company's
reputation,
although 13%
worry that
automation
will take their
job away
completely,
what matters least when people
look for an employer?
visit our
employer
branding
center for
reports and
insights
42%
latest
technology
#3
entrepreneurial
way of
working
46%
#2
what matters most when people
look for an employer?
In North America,
diversity and CSR are
particularly unimportant.
Latin Americans are least
interested in a convenient location.
did you
know?
of job seekers
(especially those
with higher
education)
favor large
multinational
corporations.
26%
of employees
think automation
will make their
job easier.
Those in Latin America
and APAC are most
positive about the
impact of automation
on their jobs.
40%
33%
diversity
and inclusion
#5
would prefer to have their own
business, with this preference
twice as strong in Latin America
would prefer to
work for a startup
11%
6%
would be happy to
retrain if they had
similar or more
compensation.
58%
don’t check reputation16%
here’s what you need to know:
of employees would
consider looking for a job
outside of their sector72%
check their website44%
rely on opinions40%
33%
conveniently
located
#4
55%
international
career
opportunities
#1
salary and
benefits
good work-life
balance
job
security