Social Media in 2016 . Trends in social media in near future. Slides showcasing : 1) Social Media Statshot 2) Social Media Use 3) Social Media Active Users 4) Social Media in India 5) Facebook , Twitter , Instagram , SnapChat Trends 6) Social Media Penetration & Revenue 7) Social Media & Business 8) Social Media in 2016 9) Social Media Future 10 ) Many More Social Media Trends & Video

1. Social Media
Its all about Connecting People
Social Media
Overview &
Future
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2. www.about.me/ranjeetpassiSource - wearesocialstats

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13. Instagram
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15. Pinterest
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16. 16
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17. Social Media Penetration India
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18. Global revenue from social media from
2013 -2019 (in billion euros)
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20. Social Media Advertising usage Statistics
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21. Social Media Advertising Stats by Network - Twitter
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22. Social Media Advertising Stats by Other Networks
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23. Social Media & Business
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25. What’s happened in Social Media in 2016
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27. The Social Web of Things
Youtube Video
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28. Re-Thinking The Role of Paid
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29. Instagram Brand Engagement Continues to Reign Supreme
Brands striving for engagement
should make Instagram a social
focus, using visual storytelling to
connect with brand-savvy users.
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30. The Rise of the Personalized GIF
Brands should consider ways to
enable consumers to express
themselves and embrace the notion
of personality in a visual sense.
Brands should also keep GIFs in their
social media arsenal for easy
content consumption.
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31. GE on Snapchat
The Rise of Informal Storytelling
As social storytelling becomes
more informal, brands need to
rethink their guidelines to allow
for more flexibility.
Brand adaptation of Snapchat, Instagram
Stories, Facebook Live, and other less-
formal mediums means brands can tell
their stories in a way that feels more
genuine and less edited.
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32. Social Meets AI to Make More
Customized Experiences
As consumers become more tuned into
the capabilities of chatbots, they will have
higher customer service expectations.
Additionally, brands have an opportunity
to integrate chatbots into Facebook
Messenger and other platforms to serve
as a scalable, virtual concierge.
Taco Bell’s Tacobot in Slack
Facebook’s AI to
identity items in
users’ photos to help
deliver relevant
content
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33. The Evolution of Communication
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36. Amplifying the Voices of Others
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37. Users Crafting the Social UX
Brands should engage in
usability testing to ensure
they’re delivering a user
experience that maps to
customers’ behaviors
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38. Brands should engage in usability testing
to ensure they’re delivering a user
experience that maps to customers’
behaviors
Sharing is Becoming Private
With the rise of Snapchat & Messaging apps, almost 70% of
online shares happen within ”dark social”. Dark social refers to
one-to-one social sharing occurring within sources that analytics
tools are not able to track. That includes native apps, email,
messaging apps, and secure browsing.
• With the rise of one-to-one communication, brands
should consider the role social messaging could play
to deliver customized customer service or support
experiences.
• Within these platforms, maintaining a casual and
conversational tone is crucial in building relationships
with customers.
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39. From Screens to Scenes
Brands who can’t
immediately partake in VR
should focus on creating
memorable experiences –
which can be achieved both
digitally and in-person.
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41. Facebook’s Feed to Be Predominantly Video–Including
Vertical–by 2021
Brands will need to embrace a
variety of video styles as a
crucial part of their outgoing
social content mix to sustain
visibility in the Facebook feed.
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42. ThankYou
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