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UX @ agile - myths, legends and the path to success

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Best practice for successfully managing UX on a large enterprise organization

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UX @ agile - myths, legends and the path to success

  1. 1. UX @ Agile Myths, Legends and The Path To Success Ran Liron Head of UX @ Varonis UX mentor at Google’s Launchpad UXring for the last 20 years
  2. 2. AgileVSWaterfall
  3. 3. Deployment! QA Development Design Planning Research Waterfall Sequential process – Step by step, from planning to delivery RFPRFPRFPs RFPRFPPRDs RFPRFPStyle Guides RFPRFPSpecs
  4. 4. AgilePlanning Design Dev. QA Planning Design Dev. QA Planning Design Dev. QA MVP! MMF Incremental process
  5. 5. Agile UX 3 misconceptions and 4 Tips Agile UX: Common Misconceptions
  6. 6. Misconception #1: In Agile You Shouldn’t Plan Ahead
  7. 7. Sprint 0 How To Plan Ahead in Agile? … for Sprint 2 for Sprint 3 for Sprint 4 for Sprint 8 … UX Dev. … for Sprint 9 … 1. Start with Sprint 0, Define the vision 2. UX should work a sprint ahead of dev. PM – two sprints ahead 3. Re-occurring Design Spikes Design Spike Sprint 1 Sprint 2 Sprint 7 Sprint 8 UX & Product See Smashing Magazine - “Fitting Big-Picture UX Into Agile Development” Product Requirement for sprint 3 UX for sprint 3 Sprint 3
  8. 8. Misconception #2: In Agile There is No Time To Perform UX Research & Validation
  9. 9. Sprint 0 … for Sprint 2 for Sprint 3 for Sprint 4 for Sprint 8 … UX Development … for Sprint Design Spike Sprint 1 Sprint 2 Sprint 3 Sprint 7 Sprint 8 Research and Testing in Agile Sprint 0 UX & Product User Research (User Observations, Surveys, Interviews, etc. ) Design Spike Product Validation (Usage Tracking, Eye Tracking) Testing Options (A/B Testings, Usability Testing) Information Architecture Validation (Card Sorting, Low-fi Usability Testing, etc.) Market Research (Competitor Analysis)
  10. 10. Sprint 0 … for Sprint 2 for Sprint 3 for Sprint 4 for Sprint 8 … UX Development … for Sprint Design Spike Sprint 1 Sprint 2 Sprint 3 Sprint 7 Sprint 8 Research and Testing in Agile for Sprint 2 Validating the Design (Usability Testing, A/B testing) UX Development Sprint 1 Sprint 2 for Sprint 3 for Sprint 4 Sprint 3 Test Test Design Design
  11. 11. Sprint 0 … for Sprint 2 for Sprint 3 for Sprint 4 for Sprint 8 … UX Development … for Sprint Design Spike Sprint 1 Sprint 2 Sprint 3 Sprint 7 Sprint 8 Research and Testing in Agile for Sprint 2 Validating the Implementation UX Development Sprint 2 for Sprint 3 for Sprint 4 Sprint 1
  12. 12. Research and Testing in Agile 1. Research on Sprint 0 2. Test & research on the Design Spikes 3. Test and validation during the sprints
  13. 13. Misconception #3: In Agile We Work Quicker and Make Less Mistakes Agile is an opportunely to fail fast, and learn from your mistakes build – measure – learn– Fix!
  14. 14. Tips for Integrating Agile UX Into Big Organizations
  15. 15. Tip #1: UX Should Be Part Of The MVP MVP: Minimal Viable Product MMF: Minimal Marketable Feature MVF: Minimum Viable Feature
  16. 16. Tip #1: UX Should Be Part Of The MVP Usable Reliable Functional (features) Jon H. Pittman on Medium - “The Tyranny of the Minimum Viable Product” Enjoyable Functional (features) Is this really a VIABLE Product?
  17. 17. Tip #1: UX Should Be Part Of The MVP Jon H. Pittman on Medium - “The Tyranny of the Minimum Viable Product” Usable Reliable Functional (features) Enjoyable
  18. 18. Tip #1: UX Should Be Part Of The MVP Laurence McCahill on Medium - “So long MVP. Hello Minimum Loveable Product” L
  19. 19. Tip #2: Clear UX DoD What exactly is acceptable delivery for the upcoming sprint? Specific Part? Something Similar? Full, accurate delivery? The design: DoD: Definition of Done
  20. 20. Tip #3: It Is All About Communication Working with local teams • Sit together • Constant feedback – don’t communicate in “meetings”
  21. 21. Tip #3: It Is All About Communication Working with remote teams • Support autonomy base on agreed guidelines • Don’t be a stranger – face to face it
  22. 22. Tip #3: It Is All About Communication In any case, remember to listen – UX doesn’t own the truth.
  23. 23. Takeaways!
  24. 24. Takeaways • Agile UX - Planning & Research  Sprint 0  UX design and test - a sprint ahead of development (PMs – 2 sprints ahead)  Design Spikes • UX should be part of the MVP (i.e. move from MVP to MLP) • For each UI task – provide a clear Definition of Done. • It is all about effective communication
  25. 25. Sources and Materials • This presentation: www.slideshare.com/RanLiron • Sprint 0 & Design Spike: “Fitting Big-Picture UX Into Agile Development” Damon Dimmick, SmashingMagazine • MVP > MLP: • “So long MVP. Hello Minimum Loveable Product” - Laurence McCahill on Medium • “The Tyranny of the Minimum Viable Product” - Jon H. Pittman on Medium • MVP as a learning tool • Finding the Minimum Viable Product - Jeff “Cheezy” Morgan (on Mastering Business Analysis Podcast)
  26. 26. Enjoy! Ran Liron LironRan@gmail.com 054-5999947
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Best practice for successfully managing UX on a large enterprise organization

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