Best practice for successfully managing UX on a large enterprise organization

1. UX @ Agile
Myths, Legends and The Path To Success
Ran Liron
Head of UX @ Varonis
UX mentor at Google’s Launchpad
UXring for the last 20 years

2. AgileVSWaterfall

3. Deployment!
QA
Development
Design
Planning
Research
Waterfall
Sequential process –
Step by step,
from planning to delivery
RFPRFPRFPs
RFPRFPPRDs
RFPRFPStyle
Guides
RFPRFPSpecs

4. AgilePlanning Design Dev. QA
Planning Design Dev. QA
Planning Design Dev. QA
MVP!
MMF
Incremental
process

5. Agile UX
3 misconceptions
and 4 Tips
Agile UX: Common Misconceptions

6. Misconception #1:
In Agile You Shouldn’t Plan Ahead

7. Sprint
0
How To Plan Ahead in Agile?
…
for Sprint 2 for Sprint 3 for Sprint 4 for Sprint 8
…
UX
Dev.
…
for Sprint 9
…
1. Start with Sprint 0, Define the vision
2. UX should work a sprint ahead of dev. PM – two sprints ahead
3. Re-occurring Design Spikes
Design Spike
Sprint 1 Sprint 2 Sprint 7 Sprint 8
UX & Product
See Smashing Magazine - “Fitting Big-Picture UX Into Agile Development”
Product
Requirement
for sprint 3
UX
for sprint 3
Sprint 3

8. Misconception #2:
In Agile There is No Time
To Perform UX Research & Validation

9. Sprint 0
…
for Sprint 2 for Sprint 3 for Sprint 4 for Sprint 8
…
UX
Development
…
for Sprint
Design Spike
Sprint 1 Sprint 2 Sprint 3 Sprint 7 Sprint 8
Research and Testing in Agile
Sprint 0
UX & Product
User Research
(User Observations,
Surveys, Interviews, etc. )
Design Spike
Product Validation
(Usage Tracking, Eye Tracking)
Testing Options
(A/B Testings, Usability Testing)
Information Architecture Validation
(Card Sorting, Low-fi Usability Testing, etc.)
Market Research
(Competitor Analysis)

10. Sprint 0
…
for Sprint 2 for Sprint 3 for Sprint 4 for Sprint 8
…
UX
Development
…
for Sprint
Design Spike
Sprint 1 Sprint 2 Sprint 3 Sprint 7 Sprint 8
Research and Testing in Agile
for Sprint 2
Validating the Design
(Usability Testing, A/B testing)
UX
Development
Sprint 1 Sprint 2
for Sprint 3 for Sprint 4
Sprint 3
Test Test
Design Design

11. Sprint 0
…
for Sprint 2 for Sprint 3 for Sprint 4 for Sprint 8
…
UX
Development
…
for Sprint
Design Spike
Sprint 1 Sprint 2 Sprint 3 Sprint 7 Sprint 8
Research and Testing in Agile
for Sprint 2
Validating the Implementation
UX
Development
Sprint 2
for Sprint 3 for Sprint 4
Sprint 1

12. Research and Testing in Agile
1. Research on Sprint 0
2. Test & research on the Design Spikes
3. Test and validation during the sprints

13. Misconception #3:
In Agile We Work Quicker and Make
Less Mistakes
Agile is an opportunely to fail fast,
and learn from your mistakes
build – measure – learn– Fix!

14. Tips for Integrating Agile UX
Into Big Organizations

15. Tip #1:
UX Should Be Part Of The MVP
MVP: Minimal Viable Product
MMF: Minimal Marketable Feature
MVF: Minimum Viable Feature

16. Tip #1:
UX Should Be Part Of The MVP
Usable
Reliable
Functional (features)
Jon H. Pittman on Medium - “The Tyranny of the Minimum Viable Product”
Enjoyable
Functional (features)
Is this really a
VIABLE
Product?

17. Tip #1:
UX Should Be Part Of The MVP
Jon H. Pittman on Medium - “The Tyranny of the Minimum Viable Product”
Usable
Reliable
Functional (features)
Enjoyable

18. Tip #1:
UX Should Be Part Of The MVP
Laurence McCahill on Medium - “So long MVP. Hello Minimum Loveable Product”
L

19. Tip #2:
Clear UX DoD
What exactly is acceptable delivery
for the upcoming sprint?
Specific Part? Something Similar? Full, accurate delivery?
The design:
DoD: Definition of Done

20. Tip #3:
It Is All About Communication
Working with local teams
• Sit together
• Constant feedback – don’t communicate in “meetings”

21. Tip #3:
It Is All About Communication
Working with remote teams
• Support autonomy base on agreed guidelines
• Don’t be a stranger – face to face it

22. Tip #3:
It Is All About Communication
In any case, remember to listen –
UX doesn’t own the truth.

23. Takeaways!

24. Takeaways
• Agile UX - Planning & Research
 Sprint 0
 UX design and test - a sprint ahead of development
(PMs – 2 sprints ahead)
 Design Spikes
• UX should be part of the MVP (i.e. move from MVP to MLP)
• For each UI task – provide a clear Definition of Done.
• It is all about effective communication

25. Sources and Materials
• This presentation: www.slideshare.com/RanLiron
• Sprint 0 & Design Spike:
“Fitting Big-Picture UX Into Agile Development” Damon Dimmick, SmashingMagazine
• MVP > MLP:
• “So long MVP. Hello Minimum Loveable Product” - Laurence McCahill on Medium
• “The Tyranny of the Minimum Viable Product” - Jon H. Pittman on Medium
• MVP as a learning tool
• Finding the Minimum Viable Product - Jeff “Cheezy” Morgan
(on Mastering Business Analysis Podcast)

26. Enjoy!
Ran Liron
LironRan@gmail.com
054-5999947