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The first 10k  users are always the hardest Rashmi Sinha, SlideShare
Who am I?
SlideShare...  ,[object Object]
Taking over the world  (one PowerPoint at a time!) ,[object Object]
1. Make your   app useful
Solve one problem really well
Make app social ,[object Object],[object Object],[object Object]
2. Speed is   imperative
Why startups  need speed?
Small & fast
Set the tone for speed ,[object Object]
Be agile ,[object Object]
3.   What  to build
Why we built  products we did ,[object Object],[object Object]
37signals:  Build less
Build for  right reasons ,[object Object],[object Object],[object Object],[object Object]
To build  a feature or  not to ,[object Object],[object Object],[object Object]
Loudest users OR  silent majority ,[object Object]
How to   double traffic ?
Anatomy of a  feature launch ,[object Object]
4. How to   Launch
The Alpha Feedback to the embed No publicity Browser compatibility issues
How  developed   should a Beta be? ,[object Object],[object Object],[object Object],[object Object]
SlideShare launch ,[object Object],Alpha Stealth mode Open to all Launch Invite only
Initial Momentum
5. Use   metrics
What metrics? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Get yourself a  shadow app ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Daily email reports
6. Scaling   Community  is hard
Community is a great way to grow ,[object Object],[object Object]
Scaling community with millions of users ,[object Object]
7.   Outsource  what you can
Outsource  complexity ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. Working with   remote teams
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Synchronous  is must   Skype GoToMeeting
SCRUM End of day reports
9. Ideas are   dime a dozen
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AWFUL IDEA  =  -1 WEAK IDEA  =  1 SO-SO IDEA  =  5 GOOD IDEA  =  10 GREAT IDEA  =  15 BRILLIANT IDEA =  20 Ideas are a multiplier. Execution is all that matters X http://www.oreillynet.com/onlamp/blog/2005/08/ideas_are_just_a_multiplier_of.html
Care about  execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10. Understand   market size   (& revenue model)
http://www.flickr.com/photos/docman/5053155/
Potential  market size ,[object Object],[object Object]
Potential  revenue streams ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good  early legs ,[object Object],[object Object]
Revenue stream  impacts application ,[object Object],[object Object],[object Object],[object Object],[object Object]
Problems with   fremium
VC money? ,[object Object],[object Object],[object Object]
Finally  ,[object Object],[object Object],[object Object],[object Object],We are hiring!

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First 100k users are always the hardest

Notes de l'éditeur

  1. Why choose Describe three popularity methods
  2. What type of hosting Developers love it Its good for fast, agile teams We hit scalability issues, but Twitter hitting them first! So far, its been solvable Not enough CPU. Doubled spend on machines. Split Web servers from App servers As system gets load, some parts of system get used more, code needs to be optimized Database scaling issues currently Solving problems as they arise, but architecting for scaling Dedicated hosting provider is compromise Having tech resources outside organization you can call on Reduces initial expense Good sys admins harder to find than good devs
  3. Customer requests? At any given time List of 15 to-do features Many bugs to fix Customer requests
  4. This workshop is more about building large-scale web products, rather than web products for niche markets, consulting scenarios