This document discusses principles for designing massively multiplayer social systems. It covers different models of social networks like those centered around sharing objects, viral sharing of content, and tag-based sharing. It also discusses factors like individuals, groups, popularity, and how to design for personal usefulness, porous boundaries between public and private sharing, levels of participation, and adding elements of serendipity, independence, and expertise. The document concludes with nine principles for designing social systems, such as making them personally useful and symbiotically linking personal and social aspects, while also allowing for play.

1. Designing massively multiplayer social systems Rashmi Sinha www.slideshare.net

2. - Second generation social networks - Individuals, groups & popularity - 9 principles for design

5. Hi I found you while I was searching my network at LinkedIn. Let's connect directly, so we can help each other with referrals. If we connect, both of our networks will grow… X

12. What people share... Cartoons Paintings Humor Love Songs Talk slides Images of women Sermons Standalone lectures Activism Lesson plans Movie reviews Mother’s day cards

13. Individuals, groups and popularity

19. N Sync vs. lonely girl

27. Popularity on SlideShare Keep it on your desktop Download Remember stuff, tell someone you like their stuff Favorite & tag Share with your friends Email Share on your blog Embed Watch it View Interact with others Comment Goal Metric

28. most viewed most favorited/tagged

29. 9 principles for designing social systems

30. Forget the ipod!

31. Give up control This is messy!

40. 9. Most of all, allow for play