Here, i am attaching my current work portfolio and resume for job applications in various companies. Hope this will convert into good opportunity for me.

1. Piyush Prakash Yadav Mobile: +91-9717073966
Male, 31 Gr. Noida, UP.
pp.piyush54@gmail.com
Sr. Digital Marketing Commercial Executive at Aimil Ltd. (Instrumentation Manufacturing &
Technology) | 9.5 years of Experience in SEO & SMM & 5.2 Years Exp. in Email Marketing &
4.6 Years of Experience in PPC Management.
PROFESSIONAL PROFILE
• BE (Information Technology) with 9.5 years of experience in Search Engine Optimization, Social
Media Marketing.
• Check website & finding errors according to Google (On-Page Error Checking)
• URL-Mapping for website & then decided where we place keyword. Making On-Page Doc (Title,
Description, and Keyword) for website pages. Creating sitemap.xml file, solving canonical Issue if
websites have.
• W3C validation checks & resolves it, Creating HTML Static Template for Mailing to Customers.
Implementing Google Analytics & Webmaster Tool For website.
• Creating Alt tag for images & Implementing. Implement all On-page at our end.
• Work on Different CMS Platform Like: - .Net, Wordpress, Open-Cart,
• 3 Years Exp. In Google Search/Shopping Ads (worked in 2020).
• Worked on Play Store for App Store Optimization
• Account & Campaign Management for Goguava.com and Riothere.com - Ecommerce Platform.
• Google Analytics Tool / E-commerce Tracking Setup / Merchant Account Setup for Shopping Ads.
• Tag Management in GTM (Google Tag Manager) – Since 2.5 Years.
Email Marketing Activities:
• Managing Database in excel sheet according to Industry wise, Application-wise, Most Enquired
Products, Customer-wise, DOB/Anniversary mailers to customers.
• HTML Responsive Mailers Creations.
• Email Marketing Tools: Benchmark Email, Octane-GO, Mail Chimp.
• Webinar / event promotions, e-invite, e-newsletters.
• Monthly Plan & Reporting.
Social Media Activities:
• Targeting our websites using social media.
• Facebook, Twitter, Blogging on Fashion blogs & Micro blogging
• FB Ads Management, LinkedIn Pro Handling with In-Mails
• Create content & publish them, Manage all published content (images, video and written)
• Social Ads campaigns on FB, Post Boost on Target Audience.
• Contest Making & plan for Market Research.
SMO – Campaign Done on Facebook
• Facebook Frame Promotions in 2021
• Facebook Video Promotion & Post Boost through Paid Facebook Campaigns.
• Automobile Creative Post Boost – 2018.
• Fb Ads: New Face of Guava (Contest) - May 2013.
• Fb Ads: Dialogue-Bazzi (Contest) - September 2013.
• Fb Samsung Galaxy COM Deals – April 2014.
• Fb Google Shopping Festival campaigns & contest – December 2014.

2. TECHNICAL PURVIEW
Business Domain: ROI Oriented Finance Keywords Phrases Research, E-commerce, 6 -7
international Projects of Australia, UK, USA, UAE.
Core Skills: On-page SEO, Google Ads, Facebook Ads, Facebook Post Boosting through Paid
Campaign. HTML & CSS implementation in HTML Template, Email Campaigns, GTM implementation
SEO Tools: Google Analytics, Webmaster, Google Tag Manager, Keywords Planner, Google Trends,
Open Site Explorer, Backlink watch, Woorank, Copyscape, Brokenlink checker, UTM Code Generator,
GTM implementation, Structured Data Testing Tool, XML Sitemap Generators, Pingdom Website Speed
Tool, Semrush.com Tool, Ahref Tool
Languages: English
Platforms: Word Press, Opencart, Magento, HTML
WORK EXPERIENCE
• Aimil Ltd. – Sr. Digital Marketing Commercial Executive. September 2016 to Present.
• Dion Global Solution Ltd. - Digital Marketing Advisory, June 2015 to September 2016.
• Guava International Pvt. Ltd. - SEO/SMO Expert– March 2013 to May 2015.
• Trafficwala.com (SEO Agency) - SEO Executive Feb 2012 to March 2013.
Current Roles & Major Responsibilities -
1. SEO Keywords Tracking, Necessary On-Site and Off-Site SEO.
2. Email Marketing Plan & Schedule & CRM Customer Database Management(segmentation
manually)
3. Google Local Business Page / Reviews / Photos / Suggestions / Monitoring
4. Google Ads (Account budget : 1,30,000 per month | working since 2 years )
5. Manual Website Analysis (Creation Sitemap, Robots.txt, Header Tags, ALT Tags and many
more advice).
6. Circulation of social media product information post & increase engagement through event
activities posts.
7. Web-site Maintenance via Coordination with developer team
8. Facebook Ads (Webinar/Event Promotions, )
EDUCATION
• B.E. (Information Technology) RGTU, Bhopal University 2007-2011 77.70 %
• Senior Secondary (XII) CBSE Board 2006 60.00 %
• Matriculation (X) CBSE Board 2004 67.60 %
PERSONAL DOSSIER
• Date of Birth: 5th December, 1988
• Marital Status: Married Languages Known: English & Hindi
• Address: E601, Ajnara Homes, Gr. Noida, UP - 201306

3. Covering Letter & Current Work Portfolio
Hi Team,
My name is Piyush Yadav, from India, working in search engine
optimization since 9.5 years, aggressively working in white hat SEO,
Website Analysis, PR Promotion, Article Promotion, and Handling Facebook
Ads.
• Knowledge of Search Engine Optimization: keyword analysis,
competitor analysis, on-page optimization, PPC (7+ years), Email
Marketing (5+years).
• Knowledge of PPC, Handling PPC Accounts up to INR 4 Lac/mo.
• Ability of making SEO strategy, online promotion strategy for a
website. Also hands on HTML basic knowledge which is necessary for
SEO work.
• Handling On-page of E-commerce, B2B, Healthcare, Product
Manufacturing websites.
• Google sitemap creation, robots.txt creation, rank reporting, website
analytic reporting.
• Experience in Link Building like article promotion, blogging, RSS feed
submission, press release promotion.
• Handling in effective reporting and documentation.
• Specialties: Organic SEO, Facebook Ads, Google Ads, SEO Keywords
Research, Website Analysis, On-page Optimization
• Majorly Operated SEO Tools: SEMrush (Since 6 Years), Ahref (1
year), Screaming Frog (Since 3 Years).
• Knowledge on Web Analytics tools like, Google Analytics, Crazy Egg,
Kissmetrics.

4. Work in Organic SEO for Aimil.com (Current Company’s Domain)
As, you can see in my CV, I joined Aimil Ltd in September 2016 and after my
joining, aimil’s website is completing its development phase and I guide
them to make this SEO friendly according to Google updates. As you can
see Organic traffic is boosted from 500 to 17.5K per month.(SEMrush
Report). This is my little achievement towards my dedication on SEO. Under
the challenging environment of web developments and Google Crucial
Updates, I have to maintain traffic of websites. Through this on average
5000 leads/month is coming from website only after multiple efforts
through social media, organic SEO (78% traffic) and email marketing
planning for targeted specific industries. I know the Traffic is very less in
front of Millions of traffic of your domain (Live Score)
So, I am happy to show you more results from my blogging for technical
writing skills for technical products and I showed well for recognized by
Google. As we all know, “Content is a King”. So keep writing good content
for your audience and tell them how we solve your queries, because users
always ask queries. So I focused a featured section of Google ie: “People for
Ask”
Also, taken help of “Question Hub Tool” and made unique content for our
blogs:

5. Results are:
Above search results is Coming from following search Queries:
1. geotextile in road construction
2. geotextiles in road construction
3. geotextile
Another Blog Ranking on 3rd
Position: (aimil.com)

6. Submitted Articles in Question Hub & their Results are:
In my last statement, I am hard working towards my company and I am
always working for results and performance. I have written content on
technical products after some research on topics. So, I totally understand
what copy content is and what original one is. That’s why we got such
results. Sometimes, I have to take help of content writers which is always be
right option for us.

7. So, I found my skills best suited with your company’s requirements that
helps us in growth together and I am glad to find this job to serving you
with my skills.
i hope to hear from you soon!
Sincerely,
Piyush Yadav
Gr. Noida, UP, India
Dated: 29.08.2021