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Ralph Barsi – Senior Director, Global Sales Development – ServiceNow
HOW TO PROSPECT
USING THE BASICS
Revenue	Summit	2018
Salespeople	still struggle	with
prospecting	and	qualifying	
Source:	State	of	Inbound,	2017	- HubSpot
Revenue	Summit	2018
Getting	prospects	to	respond has
become	more	difficult	over	the	last	2-3	years
Source:	State	of	Inbound,	2017	- HubSpot
Revenue	Summit	2018
Despite	all	the	tools	and	
technology	out	there…
Source:	MarTec	5000,	2017	– chiefmartec.com
Revenue	Summit	2018
Salespeople	must	master	
and	apply	the	basics to	win
Revenue	Summit	2018
ADJUST	YOUR	ATTITUDE
GET	KNOWN	FOR	ADDING	VALUE
DO	THE	WORK
Revenue	Summit	2018
ADJUST	YOUR	ATTITUDE
Seek	and	you	shall	find
What	you	seek	is	seeking	you
Decide	to	win
It	starts	in	your	mind
Write	it	down
Try	the	Ink+Volt	Planner
Revenue	Summit	2018
GET	KNOWN	FOR	ADDING	VALUE
Build	your	brand
Watch	Morgan	J.	Ingram	do	it
Leverage	your	network
Metcalfe’s	Law,	all	day	long
Make	it	personal
But	make	it	about	them,	not	you
Revenue	Summit	2018
DO	THE	WORK
Get	super	specific
Pin	your	target	logos	on	your	mirror
Focus	on	priorities,	projects,	&	people
Think	impact	vs.	productivity
Stop	thinking,	start	doing
The	universe	rewards	action
Revenue	Summit	2018
Source:	State	of	Inbound,	2017	- HubSpot
Turning	away	too	many	gigs
Making	Club	every	single	year
Counting	all	your	money
As	salespeople	master	and	apply	the	basics,
their	struggles	will	change
Managing	too	big	a	pipeline
Let’s	recap,	so	you’ll	apply	the	basics	today
ADJUST	YOUR	ATTITUDE
Decide	to	win
Seek	and	you	shall	find
Write	it	down
GET	KNOWN	FOR	ADDING	VALUE
Build	your	brand
Make	it	personal
Leverage	your	network
DO	THE	WORK
Focus	on	priorities,	projects,	&	people
Stop	thinking,	start	doing
Get	super	specific
bit.ly/17state-of-inbound
bit.ly/martech5k
morganjingram.com
bit.ly/1-page-planner
bit.ly/metcalfeslaw
bit.ly/SDRaction
bit.ly/SDRfocus
Helpful	links	to	get	you	started
Revenue	Summit	2018
KEYNOTE SESSION
Senior Director, Global Sales Development
ServiceNow
@rbarsi
in/ralphbarsi
ralphbarsi.com
RALPH BARSI
KS
Revenue	Summit	2018
THANKYOU SALES HACKER
REVENUE SUMMIT 2018.
Senior Director, Global Sales Development - ServiceNow
@rbarsi – in/ralphbarsi – ralphbarsi.com
RALPH BARSI

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