What does the future of Interactivty in commncations look like? An agency panel comprising of Naked Comms, Reactive, Carter Digital and Hellofuture.TV explored this for B&T's MAD week. Presentation is featured here. Links to the video content: https://vimeo.com/hellofuturetv/review/70533473/10d7a2bc8d

1. TV TECH CRUNCH

2. WHAT IS tech crunch?
TVC’s given the tech treatment
by three of Australia’s leading
digital agencies & NAKED.

3. Why are we doing
this?

4. Because all
communication is now
interactive

5. Because Action
changes attitude
faster than attitude
changes action

6. Action = sales

7. interactivity
the mechanism we need to embrace

8. Chewy-Chews experiment
Test differences in brand
affinity effects between
online consumer-brand
interactions
Results: those asked to write a
comment to share via Facebook
demonstrated a significant
increase in positive brand affinity

9. Interactive experience
An Interactive experience model
Core ad
idea
Who are we addressing?
What are the engagement insights?

10. Three ads three ways in
Immersion
in narrative

11. Three ads three ways in
Contextual
interactions

12. Three ads three ways in
Alternative
perspectives

13. Now, Over to the work

15. Immersion in narrative
“Go Rhonda!”
“Rhonda is Mine”
“Hot like a Sunrise..”

16. Digital campaign integration…
• Easy
• Affordable
• Versatile

18. Second-Screening allows consumers to
• Dive deeper into the brand
• Unlock extra information
• Contribute to the story

19. Walk with Mahalia.

21. What we want to overcome.

22. Wouldn’t it be great?

23. But not like this.

24. So what about here.

25. And here.

26. And here.

27. And here.

28. And here.

29. And here.

63. Wrapping UP
PSYCHOLOGY + TECHNOLOGY
=
INTERACTIVITY