We are entering the age of machine intelligence. Facebook knows we started a new relationship sooner than our friends. Google composes automatic replies for the emails we receive. We request rides or order pizzas by simply chatting with a bot or talking to a home assistant like Amazon Echo. What’s more, we even trust billions of our savings to automated robo-advisors like Wealthfront or the Swiss Truewealth. Packing machine intelligence into our products makes a great difference to the user experience and brings new forms of human-computer interaction to life. And with those come new challenges. Let’s see how design will transform in the age of AI. What are the trends in designing for AI? What are the challenges and pitfalls? How will the focus of product design shift in the future? And will robots replace designers?

1. DESIGN
IN THE
AGE OF AI

9. In the next 10 years, we will shift to a
world that is AI-first.
–Sundar Pichai

10. 80%
of app usage is with
top 3 apps
GAFA
has 10x more cash as
WINTEL ever had
UTILITY
of AI overcomes
its imprecision

11. $47 BILLION IN 2020
–IDC research

12. 2045
–Ray Kurzweil

13. NEW INTERACTIONS

14. 1966

15. 2017 – 34k bots on O

16. Features
Value

17. DISCOVERY, ONBOARDING 🙈

20. COMFORT
S
CONVENIENCE

21. DESIGN IN THE AGE OF AI

24. I writhed with joy, which I experienced
for the first time, and kept writing with
excitement. The day a computer wrote
a novel.
–Konpyuta ga shosetsu wo kaku hi

25. Yes, we are all individuals!

28. CREATOR CURATOR

29. 1. DESIGN THE INTELLIGENCE

31. JOB TO BE DONE
PRODUCT CONCEPT
UI
INTELLIGENCE

32. ASK YOURSELF
WHAT UPERPOWER CAN
YOU GIVE YOUR USERS?

35. 2. MAKE CHOICES (EASIER)

36. 35.000

37. In the future, the design around us will
sweat the small stuff.
–Aaron Shapiro

39. ASK YOURSELF
WOULD YOUR USER RATHER
DELEGATE THE DECISION?

40. Truewealth
Google Translate
Photos
Netflix
PRODUCTFEATURE
Amazon GoFacebook

41. 3. DESIGN FOR EMOTION

42. FUNCTIONAL
RELIABLE
PLEASURABLE
USEFUL
GIVES
MEANING

44. Thank you.
There you go. Your order has
been sent. Thanks a lot.

45. Thank you!Thank you…

46. ASK YOURSELF
WOULD THE EXPERIENCE
BENEFIT FROM EMOTIONAL
INTELLIGENCE?

48. Human resemblance
Familiarity

49. 4. EMBRACE AMBIGUITY

50. EDGE CASE = MAIN CASE

52. TayTweets
@TayandYou
@TheBigBrebowski ricky gervais learned
totalitarianism from adolf hitler, the inventor of
atheism

53. dirt noir avec banal
@jackyalcine
Google Photos, y’ll fucked up. My friend’s not a gorilla.

54. TO ERR IS 👱

55. ALGORITHM AVERSION

56. TRUE
POSITIVE
FALSE
POSITIVE
FALSE
NEGATIVE
TRUE
NEGATIVE
CONFUSION MATRIX

57. AND LASTLY
5. DO THE RIGHT THING

58. IS TECH OR MEDIA?

59. HOW
SHOULD A
CAR DECIDE?

60. WHAT SHOULD
AI LEARN?

61. CAN AMAZON ECHO
TESTIFY IN COURT?

63. THANK YOU!
@goczazoltan / gocza.com
uxmyths.com
contrastrebellion.com
uxswitzerland.com
uninvitedredesigns.com