This document discusses myths about simplicity in user experience design. It addresses six myths: 1) That Apple can achieve simplicity through minimalism, 2) That simplicity means minimal features, 3) That the simplest designs always sell best, 4) That MVP means proof of concept, 5) That mobile apps are only for quick tasks, and 6) That complex means complicated. The document argues that true simplicity comes from thoughtful reduction, not minimalism, and that simplicity must be balanced with user needs to avoid being too simple.

1. HEY!In pursuit of simplicity
UX ROMANDIE, LAUSANNE

5. Dogma

6. What Apple can get
away with…
MYTH #1

7. Disclaimer

16. Feature creep | Affordance

18. Simple = Minimal
MYTH #2

19. The simplest way to achieve
simplicity is through
thoughtful reduction.
First law of simplicity – Maeda

20. The simplest way to achieve
simplicity is through
thoughtful reduction.
First law of simplicity – Maeda

25. UI = Experience

26. Simplicity always sells
MYTH #3

27. 80 / 20

28. Which 20%?

29. Valuation vs. Revenue

30. Also, Please allow the ability to
create a COPY of a sheets file […]
I seriously need this function!!!
A Google Sheets reviewer

34. MVP = Proof of concept
MYTH #4

35. A complex system that works
is invariably found to have
evolved from a simple system
that worked.
Gall’s law, 1975

36. A complex system that works
is invariably found to have
evolved from a simple system
that worked.
Gall’s law, 1975

37. Simple
Complex

38. = ”It sucks.”

40. Mobile apps are for the
rushed
MYTH #5

42. Tool time vs. Goal time

43. Source: Daniel Cook

44. 9
different filters

45. 32
items in the menu

46. 54%

48. Yo Store
Hashtags
URL links
…

49. Complex = complicated
MYTH #6

51. Target groups
Stakeholders
Edge cases
Constraints

52. Too simple

53. Too simple

54. Just enoughToo simple

55. In pursuit of simplicity
OUTRO

56. Clarity, instead of simplicity

57. Avoid simplistic

58. Seek simplicity and distrust it.
Alfred North Whitehead

59. Merci beacoup,
vous êtes vraiment incroyables!
@goczazoltan
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