This document outlines six common myths about mobile design and provides evidence to debunk each one. The myths addressed are that 1) OS features don't need changes, 2) mobile users are easily distracted, 3) less UI is always better, 4) mobile apps shouldn't have depth, 5) MVPs must be apps, and 6) mobile app testing is difficult. For each myth, the document presents counter-evidence from user studies and examples of alternative approaches.

1. FRONTEND CONFERENCE ZÜRICH, 2014
HMEobYi!le design myths

2. This will be an
awesome talk

4. MYTH #1
OS features work well
as-is

5. Explain

6. Explain Time

12. MYTH #2
Mobile users are
distracted

14. MUADD

15. 75%
Source: 11Mark

16. Mobile
Eat
Chat
Eat
Talk
Text
Come on!

17. At home or work
77% 68%
of mobile
searches
of mobile usage
(excluding email,
text, voice)
Source: Google Source: AOL, BBDO

18. Needs,
context
Tool

20. MYTH #3
Less UI
works better

25. MYTH #4
Mobile apps shouldn’t
go deep

26. Tool time Goal time
Read more at UIE

27. Source: Daniel Cook

30. Yo index
Hashtags
URL links
…

31. Also, Please allow the ability to
create a COPY of a sheets file […]
I seriously need this function!!!
A Google Sheets reviewer
“

32. 9
different filters

33. 27
items in the menu

34. 32
items in the menu

35. 54%
Source: Exacttarget

36. MYTH #5
MVP for an app
has to be an app

37. What you want to
build eventually
What your users
want now

42. CAVEATS
Viable vs desirable
WYDIWYG

43. MYTH #6
Testing mobile apps is
difficult

45. Read more about the guerrilla test

47. AND MOST IMPORTANTLY
Vitamin C helps you
fight cold

50. Merci vielmal!
Questions?

51. @goczazoltan
uxmyths.com
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