1. CASE STUDY: BRAND SALIENCE
Business Challenge
The global marketing team of a small but rapidly growing rechargeable battery brand
contacted Insights & More, admitting to some pressing information gaps in their
understanding of the western European and US markets: What is the landscape like? Why
are we struggling in France, the biggest rechargeables market in Europe? What’s
happening in Italy and the UK, the other two defining markets? What best practices in
marketing and communications can we glean? And from all this, what could be the
strategy to establish leadership in the major rechargeables markets of the world?
Solution
Insights & More’s Insight Investigation PathTM consisted of looking at all internal and
external data (socio-economic, cultural, religious, political) on the category, the client’s
brands, and across the industry. At the end we were able to deliver the following:
INSIGHTS Revealing insights on the drivers and barriers in the industry and how they are
affecting each key market.
STRATEGY Strategic recommendations on building a leadership position in each of the
markets on the back of these insights.
RELEVANCE Key communication & PR ideas to increase category and brand relevance in
target markets.
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