This is the presentation that @nik_nik and I delivered at NAR Annual 2011.

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Aesthetics. Mechanics. Content. Conversion.
Presented by
Nicole Nicolay “@nik_nik”
Reggie Nicolay “@ReggieRPR”

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3. 1. Customize your template with a professional design

4. 1. Customize your template with a professional design

5. 2. De-clutter (simplify navigation / remove widgets)

6. 3. Add a detailed footer

7. 4. Highlight connectivity (social icons)

8. 5. Optimize for mobile viewing (Responsive Design)

9. 5. Optimize for mobile viewing (Responsive Design)

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13. 6. Utilize Featured Post Thumbnails

14. 6. Utilize Featured Post Thumbnails

15. 7. Create custom post types

16. 8. Improve site performance “W3 Total Cache”

17. 9. Backup your site

18. 10. Optimize Post Sharing (Meta-data)

19. 10. Optimize Post Sharing (Meta-data)
<meta property="og:title" content="[VIDEO] Developing Your Content Marketing
Plan: Step 2 – Brainstorm" />
<meta property="og:description" content="In step 1 toward Developing Your
Content Marketing Plan; I asked you to strategize, which involved answering 2
important questions: (1) what do you have to offer and (2) what do your potential
clients need from you? By answering these 2 questions you can begin to pinpoint
your expertise and focus on your messaging; or what [...]"/>
<meta property="og:url" content="http://www.mytechopinion.com/2011/10/video-
developing-your-content-marketing-plan-step-2-brainstorm.html"/>
<meta property="og:image" content="http://www.mytechopinion.com/wp-
content/uploads/2011/10/contentvideo2.jpg"/>

20. *

21. 11. Develop a content strategy
Based on…
• What you have to offer
• What your clients need from you

22. 12. Maintain consistent quality posts (editorial calendar)

23. 13. Highlight your niche content (w/ saved searches,
landing pages, etc.)

24. 14. Stop considering and start shooting VIDEO!

25. 15. Understand your distribution flow (social share controls)

26. *

27. 16. Make it easy for people to contact you

29. 18. Set up an Autoresponder

30. 19. dsIDXPress

31. 19. dsIDXPress

32. 19. dsIDXPress

35. 20. General WordPress Housekeeping
• Upgrade WordPress Core
• Upgrade Plugins
What are your favorite tune-up tips?