The Chinese outdoor gear market has just entered growth stage, far from maturity and holding huge potential for development. Driven by related policies such as National Fitness Plan (2016-2020) and China’s 13th Five-Year Plan for Developing Sports Industry, as well as people's living improvement and a growing number of outdoor activity participants, China’s outdoor gear industry will continue rapid development in the future. By 2021, the overall outdoor gear market scale is expected to exceed RMB100 billion, hitting RMB118 billion; the core outdoor gear market scale will reach RMB32.58 billion.

1. China Outdoor Gear Industry Report,
2016-2021
Feb.2017

2. METHODOLOGY
Both primary and secondary research methodologies were used
in preparing this study. Initially, a comprehensive and exhaustive
search of the literature on this industry was conducted. These
sources included related books and journals, trade literature,
marketing literature, other product/promotional literature, annual
reports, security analyst reports, and other publications.
Subsequently, telephone interviews or email correspondence
was conducted with marketing executives etc. Other sources
included related magazines, academics, and consulting
companies.
INFORMATION SOURCES
The primary information sources include Company Reports,
and National Bureau of Statistics of China etc.
STUDY GOAL AND OBJECTIVES
This report provides the industry executives with strategically significant
competitor information, analysis, insight and projection on the
competitive pattern and key companies in the industry, crucial to the
development and implementation of effective business, marketing and
R&D programs.
REPORT OBJECTIVES
 To establish a comprehensive, factual, annually updated and cost-
effective information base on market size, competition patterns,
market segments, goals and strategies of the leading players in the
market, reviews and forecasts.
 To assist potential market entrants in evaluating prospective
acquisition and joint venture candidates.
 To complement the organizations’ internal competitor information
gathering efforts with strategic analysis, data interpretation and
insight.
 To suggest for concerned investors in line with the current
development of this industry as well as the development tendency.
 To help company to succeed in a competitive market, and
understand the size and growth rate of any opportunity.
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Copyright 2012 ResearchInChina

3. Abstract
In 2015, China’s overall outdoor gear market was scaled up to RMB45.4 billion, up 12.5% from a year earlier, of which, the core outdoor gear
market accounted for 39.6% with RMB18 billion. It is estimated that in 2016 China’s overall outdoor gear market and core outdoor gear market
will be worth about RMB48 billion and RMB18.91 billion respectively.
The Chinese outdoor gear market has just entered growth stage, far from maturity and holding huge potential for development. Driven by
related policies such as National Fitness Plan (2016-2020) and China’s 13th Five-Year Plan for Developing Sports Industry, as well as
people's living improvement and a growing number of outdoor activity participants, China’s outdoor gear industry will continue rapid
development in the future. By 2021, the overall outdoor gear market scale is expected to exceed RMB100 billion, hitting RMB118 billion; the
core outdoor gear market scale will reach RMB32.58 billion.
In recent years, due to intensified competition in the industry, combined with rising operating costs, gross retail sales of outdoor gear market in
China have been slowing down despite an uptrend. In 2016, gross retail sales of Chinese outdoor gear rose 4.9% year on year, to RMB23.28
billion, of which, retail sales of e-commerce channel grew faster to RMB8.48 billion, up 20.3% from a year earlier, accounting for 36.4%, while
outdoor stores were on a declining curve and shopping mall stores just kept a small increase. In the future, under the influence of change of
consumption habits, cost and other factors, e-commerce will become the main sales channel, with retail sales making up approximately 50% in
2020.
There were a total of 975 brands in the Chinese outdoor gear market in 2016, but only 22 ones i.e. 2.3% of total brands with annual value of
shipment exceeding RMB100 million; their shipment value of RMB7.68 billion accounted for 57% of total. This implies a relatively high
concentration of the industry and main brands have significant pioneering advantages.
At present, foreign brands represented by Columbia and The North Face occupy the middle- and high-end outdoor gear market in China and
post nearly 70% of market share; local brands e.g. Toread, Camel, MobiGarden, Sanfo, Kolumb with weaker competitive strength and
relatively low market share focus on the low-end market. In this case, local brands are strengthening competitive capability through intensifying
research and development and gradually occupying more market share by raising cost-performance ratio.
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Copyright 2012ResearchInChina

4. In 2016, Columbia and The North Face took the top two positions in Chinese outdoor gear market by capturing 16.6% and 14% share,
respectively. Toread eyed 8.7% share and ranked third. Camel, MobiGarden, Sanfo and Kolumb registered a combined 5.7% share.
Source: ResearchInChina
The report covers the followings:
Development of outdoor gear industry abroad, including European and American outdoor gear markets;
Development of outdoor gear industry in China, including development history, business model, current situation, operating environment
analysis, competitive landscape, trends, etc.;
Introduction to 5 foreign companies and 9 domestic companies, including operation, production and sales, outdoor gear business, forecast
and development analysis, etc.
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Copyright 2012ResearchInChina

5. 1 Overview of Outdoor Gear
1.1 Definition
1.2 Classification
2 Development of Foreign Outdoor Gear Industry
2.1 Background
2.2 European Market
2.3 American Market
2.3.1 Development History
2.3.2 Current Situation
2.4 Summary of Experience
3 Development of China Outdoor Gear Industry
3.1 Development History
3.2 Business Model
3.3 Current Situation
3.3.1 User Analysis
3.3.2 Market Size
3.3.3 Number of Channels
3.3.4 Gross Retail Sales
3.3.5 Shipment Limit
3.3.6 Number of Brands
3.4 Operating Environmental Analysis
3.4.1 Economic Environment
3.4.2 Management System
3.4.3 Policy Environment
3.5 Competitive Landscape
3.6 Trends
Table of contents
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3.6.1 Outdoor, Sports and Travel Penetrate Closer to Each Other
3.6.2 Overseas Outdoor Brands Make Successive Layouts in the Chinese Market
3.6.3 Potential Market for Children Outdoors is Gradually Opening up
3.6.4 The Rise of Ski Industry Promotes Rapid Development of Outdoor Gear Market
3.7 Development and Forecast
4 Major Foreign Companies
4.1 Columbia Sportswear
4.1.1 Profile
4.1.2 Operation
4.1.3 Revenue Structure
4.1.4 Gross Margin
4.1.5 Developments
4.1.6 Development in China
4.2 VF Corporation
4.2.1 Profile
4.2.2 Operation
4.2.3 Revenue Structure
4.2.4 Gross Margin
4.2.5 Development in China
4.3 Lafuma
4.3.1 Profile
4.3.2 Operation
4.3.3 Revenue Structure
4.3.4 Gross Margin
4.3.5 Development in China
4.4 Black Diamond
4.4.1 Profile

6. 4.4.2 Operation
4.4.3 Revenue Structure
4.4.4 Gross Margin
4.4.5 Development in China
4.5 Newell Brands
4.5.1 Profile
4.5.2 Development in China
5 Major Domestic Companies
5.1 Toread
5.1.1 Profile
5.1.2 Operation
5.1.3 Revenue Structure
5.1.4 Gross Margin
5.1.5 Sales
5.1.6 R&D
5.1.7 Investment
5.1.8 Forecast and Development
5.2 Sanfo
5.2.1 Profile
5.2.2 Operation
5.2.3 Revenue Structure
5.2.4 Gross Margin
5.2.5 Sales
5.2.6 Investment
5.2.7 Forecast and Development
5.3 MobiGarden
5.3.1 Profile
Table of contents
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5.3.2 Operation
5.3.3 Revenue Structure
5.3.4 Gross Margin
5.3.5 Sales Channel
5.3.6 Production and Sales
5.3.7 OEM/ODM Business
5.3.8 Self-owned Brand
5.3.9 R&D and Investment
5.3.10 Forecast and Development
5.4 Kolumb
5.4.1 Profile
5.4.2 Operation
5.4.3 Revenue Structure
5.4.4 Gross Margin
5.4.5 Investment
5.5 Challenge
5.5.1 Profile
5.5.2 Operation
5.5.3 Revenue Structure
5.5.4 Gross Margin
5.5.5 Outdoor Gear Business
5.5.6 Forecast and Outlook
5.6 Jihua Group
5.7 Beaume
5.8 Others
5.8.1 Arctos
5.8.2 Camel

7. • Classification of Outdoor Gear
• Outdoor Gear Turnover in Europe, 2012-2016
• Distribution of European Outdoor Markets by Country, 2015
• Number of Participants and Participation Rate in Outdoor Sports in the U.S., 2006-2015
• Participation Rate in Outdoor Sports of Various Age Groups in the U.S., 2006-2015
• Participation Rate in Outdoor Sports of Male Teenagers in the U.S., 2006-2015
• Participation Rate in Outdoor Sports of Female Teenagers in the U.S., 2006-2015
• Most Popular and Frequent Outdoor Sports Participated by Teenagers aged 6 to 17 in the U.S., 2015
• Most Popular and Frequent Outdoor Sports Participated by Teenagers aged 18 to 24 in the U.S., 2015
• Stages of Development of Outdoor Sports in China
• Procedures of Vertically Integrated Business Model in China Outdoor Gear Industry
• Procedures of Single-manufacturer Business Model in China Outdoor Gear Industry
• Procedures of Manufacturing-Wholesale Business Model in China Outdoor Gear Industry
• Procedures of Distributor Business Model in China Outdoor Gear Industry
• Participants in Outdoor Sports in China by Age Group, 2015-2016
• Male-Female Ratio of Participants in Outdoor Sports in China, 2015-2016
• Participants in Outdoor Sports in China by Region, 2016
• Structure of Outdoor Travels in China by Destination, 2016
• Percentage of the Most Popular Outdoor Sports in China, 2016
• Structure of Outdoor Travels in China by Average Number of Days, 2016
• Unit Price Range of Long-haul-travel Products Bought by Outdoor Gear Users in China, 2016
• Consumption Structure of Chinese Outdoor Gear Users by Type of Product, 2016
• Structure of Purchasing by Chinese Outdoor Gear Users by Channel, 2016
• Overall Outdoor Market Size in China by Type, 2015
• Structure of Overall Outdoor Market in China by Type, 2015
Selected Charts
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8. • Core Outdoor Market Size in China, 2005-2016
• Number of Outdoor Gear Channel Merchants in China, 2007-2015
• Gross Retail Sales of Outdoor Gear in China, 2005-2016
• Gross Retail Sales of Outdoor Gear in China by Channel,2007-2016
• Structure of Retail Sales of Outdoor Gear in China by Channel, 2007-2016
• Outdoor Gear Shipments in China, 2010-2016
• Percentage of Domestic and Foreign Outdoor Gear Brands by Shipments, 2010-2016
• Number of Brands in Chinese Outdoor Gear Market by Level of Shipments, 2012-2016
• Total Shipments of the Brands with Annual Shipments of over RMB100 mln in China, 2012-2016
• Number of Outdoor Gear Brands in China by Region, 2012-2015
• China’s GDP and YoY Growth, 2009-2016
• Households’ Annual Income in China (by Type), 2009-2015
• Tourist Spending per Capita and Number of Tourists in China, 2009-2015
• Laws, Regulations and Policies on Outdoor Gear Industry in China
• Market Share of Chinese Outdoor Gear Enterprises, 2016
• Skiing Person-times and Growth Rate in China, 2010-2016
• Overall Outdoor Market Size in China, 2015-2021E
• Core Outdoor Market Size in China, 2015-2021E
• Gross Retail Sales of Chinese Outdoor Gear Market, 2015-2021E
• Revenue and Net Income of Columbia, 2011-2016
• Revenue Breakdown of Columbia by Region, 2011-2016
• Revenue Structure of Columbia by Region, 2011-2016
• Revenue Breakdown of Columbia by Product, 2011-2016
• Revenue Structure of Columbia by Product, 2011-2016
• Revenue of Columbia by Brand, 2013-2016
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9. • Gross Margin of Columbia, 2011-2016
• Revenue and Net Income of VF Corporation, 2010-2016
• Revenue Breakdown of VF Corporation by Product, 2010-2016
• Revenue Structure of VF Corporation by Product, 2010-2016
• Gross Margin of VF Corporation, 2010-2016
• Revenue of Lafuma, 2010-2015
• Revenue Breakdown of Lafuma by Region, 2011-2015
• Revenue Structure of Lafuma by Region, 2011-2015
• Gross Margin of Lafuma, 2010-2015
• Revenue and Net Income of Black Diamond, 2013-2016
• Revenue Breakdown of Black Diamond by Region, 2013-2016
• Revenue Structure of Black Diamond by Region, 2013-2016
• Gross Margin of Black Diamond, 2013-2015
• Main Outdoor Leisure Brands of Newell Brands
• Main Outdoor Products of Toread
• Revenue and Net Income of Toread, 2010-2016
• Revenue Breakdown of Toread by Product, 2010-2016
• Revenue Structure of Toread by Product, 2010-2016
• Gross Margin of Toread, 2010-2016
• Gross Margin of Toread by Product, 2010-2016
• Sales and Inventory of Toread, 2013-2015
• Toread’s Sales from Top5 Customers, 2015-2016
• R&D Investment of Toread, 2009-2016
• Development History of www.lvye.cn
• Toread’s Projects with Funds Raised via Private Placement and Total Investment, 2015
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10. • Financial Indicators of Beijing ExpWise Corp., 2014-2015
• Ecosystem of Toread
• Revenue and Net Income of Toread, 2015-2021E
• Main Products of Sanfo
• Operation Model of Sanfo
• Brands Agented by Sanfo
• Chain Stores of Sanfo, 2012-2017E
• Revenue and Net Income of Sanfo,2011-2016
• Revenue Breakdown of Sanfo by Product, 2011-2016
• RevenueStructure of Sanfo by Product, 2011-2016
• Revenue Breakdown of Sanfo by Region, 2011-2016
• RevenueStructure of Sanfo by Region, 2011-2016
• Gross Margin of Sanfo, 2011-2016
• Gross Margin of Sanfo by Product, 2011-2016
• Sales and Inventory of Sanfo by Product, 2014-2015
• Sanfo’s Sales from Top5 Customers, 2012-2015
• Planned Projects with Funds Raised via IPO of Sanfo
• Projects with Funds Raised via Private Placement of Sanfo, 2016
• Revenue and Net Income of Sanfo, 2015-2021E
• Equity Structure of MobiGarden
• Revenue and Net Income of MobiGarden, 2013-2016
• Revenue Breakdown of MobiGarden by Product,2013-2016
• Gross Margin of MobiGarden, 2013-2016
• Gross Margin of MobiGarden by Product, 2013-2016
• Gross Margin of MobiGarden’s OEM/ODM Business by Product, 2013-2016
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11. • Percentage of MobiGarden’s Self-owned Brands in Sales Channel by Type, 2013-2016
• Number of Dealer Channels and Direct-sales Channels of MobiGarden, 2013-2016
• Tent Capacity and Output & Sales of MobiGarden, 2013-2016
• Sales of MobiGarden’s OEM/ODM Business, 2013-2016
• Customers of MobiGarden’s OEM/ODM Business
• Top5 Customers of MobiGarden’s OEM/ODM Business, 2013-2016
• MobiGarden’s Revenue from Self-owned Brands, 2013-2016
• Top5 Customers of MobiGarden’s Self-owned Brand Business, 2013-2016
• R&D Expenditure of MobiGarden,2013-2016
• MobiGarden’s Projects with Funds Raised via IPO
• Revenue and Net Income of MobiGarden, 2015-2021E
• Revenue and Net Income of Kolumb, 2013-2016
• Revenue Breakdown of Kolumb by Product,2013-2015
• Revenue Structure of Kolumb by Product, 2013-2015
• Gross Margin of Kolumb, 2013-2016
• Revenue and Net Income of Kolumb,2015-2021E
• Revenue and Net Income of Shanghai Challenge Textile, 2010-2016
• Revenue Breakdown of Shanghai Challenge Textile by Product,2011-2016
• Revenue Structure of Shanghai Challenge Textile by Product, 2011-2016
• Revenue Breakdown of Shanghai Challenge Textile by Region, 2011-2016
• Revenue Structure of Shanghai Challenge Textile by Region, 2011-2016
• Gross Margin of Shanghai Challenge Textile, 2011-2016
• Gross Margin of Shanghai Challenge Textile by Product, 2011-2016
• Gross Margin of Shanghai Challenge Textile by Region, 2011-2016
• Revenue and Net Income of Shanghai Challenge Textile, 2015-2021E
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12. • Revenue and Net Income of Jihua Group, 2011-2016
• Revenue Breakdown of Jihua Group by Product, 2011-2016
• Revenue Structure of Jihua Group by Product, 2011-2016
• Revenue Breakdown of Jihua Group by Region, 2011-2016
• Revenue Structure of Jihua Group by Region, 2011-2016
• Gross Margin of Jihua Group, 2011-2016
• Gross Margin of Jihua Group by Product, 2011-2016
• Development History of Beaume
• Revenue and Net Income of Beaume, 2013-2016
• Revenue Breakdown of Beaume by Product,2013-2016
• Revenue Structure of Beaume by Product,2013-2016
• Revenue and Net Income of Beaume, 2015-2021E
• Equity Structure of Arctos
• Equity Structure of Camel
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