NYC RETAIL GUIDE HIGHLIGHTS

NYC
RETAIL
GUIDE
EXCITING NEW NYC STORES
THAT DESERVE A VISIT!
Sunday, January 11th
1:00 – 2:00pm
Level 1 EXPO Hall, EXPO Stage
Jacob K. Javits Convention Center
New York, NY 10018
Digital map available at retaildesigninstitute.org
Presented at the National Retail Federation’s Big Show 2015:
EXCITING NEW NYC STORES THAT DESERVE A VISIT!
1:00 – 2:00pm
New York, NY 10018

Content
• Introduction.
• Highlights & Case studies: Rebecca Minkoff, T2, Lululemon Athletica Men.
• Must sees.
• Q&A: Takeaways & Downloads.

Introduction
• About the Retail Design Institute
• Session Speakers & Content
• Navigating NYC

www.retaildesigninstitute.org 4NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2015
14+ Chapters
Atlanta Southeast, Boston, Chicago, Madrid/
Barcelona, Minneapolis/ St.Paul, New York,
Northern California, Ohio, Sao Paulo, Seattle,
Southern California, St Louis, Sydney/ Melbourne,
Toronto.
A nonprofit representing the retail industry's
creative professionals founded in 1961.
•Networking
•Education/ Internships
•Professional development/ Trends/ Industry News
Introduction | About the Retail Design Institute
60+ Events in 2014
• International Store Design Competition 44th
Year & Gala Event
• Student Store Design Competition
• Collaborate

James Farnell, International President, Retail Design Institute.
Creative Director, Little.
Mark Landini, Creative Director,
Landini Associates.
Emily Culp, SVP, eCommerce &
Omni-Channel Marketing, Rebecca
Minkoff & Ben Minkoff.
Healey Cypher, Head of Retail
Innovation, eBay.
Megan Dolce, Store Manager,
Lululemon Athletica Mens.
Introduction | Speakers

Inspiration can be found throughout New York with new stores
popping up each week. We’re delighted to have curated a tour of
the latest retail concepts in NYC & to share our thoughts on what it
takes to create memorable store experiences.
Introduction | NYC Retail Guide

In this presentation we’ll take a look behind the curtain with Emily Culp
(Rebecca Minkoff) & Healey Cypher (eBay Inc.) who will uncover the technology
driving Rebecca Minkoff's latest digital store experience.
Enjoy a virtual cup of tea with Mark Landini, Creative Director of
Landini Associates as he share's his passion for retail, embodied in their latest
award winning creation for Australia's 'T2' brand.
Discover how Megan Dolce & the team at Lululemon are getting personal with
a custom product offer available at their recently opened men's store.

We’ll show you where to look for…
• Promising, exciting and engaging retail concepts.
• The latest in merchandise assortments .
• New experiences that encourage dwell time.
• Revolutions in visual merchandising, technology, branding and design.

download at retaildesigninstitute.org

NYC
RETAIL
GUIDE
EXCITING NEW NYC STORES
THAT DESERVE A VISIT!
1:00 – 2:00pm
New York, NY 10018
6THAVE
23RD ST
34TH ST
42ND ST
GRAND ST
CANALST
BROADWAY
GREENWICH
WESTST
HUDSONST
VARICKST
AVENUEOFTHEAMERICAS
BROOME ST
SPRING ST
PRINCE ST
HOUSTON ST
8THAVE
10THAVE
11THAVE
PARKAVE
2NDAVE
DELANCEY ST
BOWERY
MOORE ST
LAIGHT ST
3RD ST
2NDAVE
1STAVE
SOHO / NOHO / TRIBECA
FLATIRON DISTRICT / CHELSEA / MIDTOWN / NOMAD
Digital map available at retaildesigninstitute.org
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NRF
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GRAND ST
CANALST
BROADWAY
GREENWICH
WESTST
HUDSONST
VARICKST
AVENUEOFTHEAMERICAS
BROOME ST
SPRING ST
PRINCE ST
HOUSTON ST
DELANCEY ST
BOWERY
MOORE ST
LAIGHT ST
3RD ST
2NDAVE
SOHO / NOHO / TRIBECA
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03 04
05 06 10
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https://www.uber.com/invite/uberrdi
20$ Credit for New Uber Members only

Key
Yellow 2014
Gray pre-2014
Red 2014 RDI Store Design Competition
Star 'Presentation Case-Study' Highlight

Highlights & Case Studies
• Rebecca Minkoff
• T2
• Lululemon Athletica Mens

It is becoming more difficult to differentiate
and to increase customer loyalty.
The ultimate differentiator is experience.

Mount Agung, Bali 8.342° S 115.508° E.
“experiences forge
meaningful connections
between shoppers and
their brands”
transcend the
transaction through
context and storytelling

04 BUCKETFEET | BucketFeet collaborates with artists from around
the world to create apparel & footwear products that stand out and
tell a story. The store features an art installation and will be hosting a
big moving sale right around this time so look out for some shopper
bargains! 108 Wooster Street, New York, NY 10012
05 COS | COS’s first East Coast outpost in a four-story, possibly
haunted, space. H&M’s sister brand pulled out all the stops. The
store’s must-see is actually in the basement, where the men’s section
is rumored to be the site of an 18th Century murder. 129 Spring St,
New York, NY 10012
06 REBECCA MINKOFF | Technology created by eBay Inc. is used
throughout the store. The technology is touch mirror based providing
an engaging, seamless online/offline experience. 96 Greene Street,
New York, NY 10012
14 KIT & ACE | The former lead designer of Lululemon and brand
director are serving up Technical Cashmere with a West Coast contem-
porary luxury vibe. B+N Industries has partnered with this trend
setting, up and comer, to do each of their studios and flagships.
255 Elizabeth Street, New York, NY 10012
15 FEIT | Giving consumers a look into its shoemaking process,
luxury handmade shoe brand Feit has opened its first store in the
Nolita district, featuring an adjacent studio for custom shoe design
and repairs. 2 Prince St, New York, NY 10012
NOHO
the store is the customization station and its co-location with the
downstairs. 1 Union Square West, New York, NY 10003
CHELSEA
23 ANTHOM | Washington-based womenswear and accessories
brand Anthom has opened its first NY store in a former auto repa
shop in Chelsea. The airy, gallery-like space features solid white w
and grey flooring, signature copper, natural wood, marble fixture
and ambient LED light. 197 10th Avenue, New York, NY 10011
24 STORY | It’s a permanent consignment store with ever-chang
content - it has the point of view of a magazine, changes like a ga
yet sells things like a store. The ‘Holiday Story’ was curated in pa
nership with ‘Target’. 144 10th Avenue, New York, NY 10011
FLATIRON DISTRICT
20 THE LULU SHOP | Anchored in hands-on engagement, shoppers
visiting the sizable first-floor space are encouraged to indulge in
the making process via a custom ‘Plaza Bar’ where they can design
unique pieces. The brand’s craftspeople are visible in a mezzanine
level above the retail space and another behind it. 12 E 20th St, New
York, NY 10003
21 EDDIE BAUER | The seasonal store (permanent flagship opening
Spring 2015) trades heavily on its heritage by showcasing the creation
of the first down jacket in 1936, which revolutionized the activewear
industry. 100 5th Ave, New York, NY 10011
NOMAD
29 ERNEST ALEXANDER SABINE | Extensive use of dark wood and
leather throughout the interior creates a rustic, masculine feel that is
inherent to the brand. It also has a flagship retail store on Thompson
Street in SoHo. 15 W 28th St, New York, NY 10001
UPPER EAST SIDE
NS RALPH LAUREN | Ralph Lauren has opened the first flagship for
its Polo Ralph Lauren range on Fifth Avenue. Alongside the full range
of Polo women’s / men’s / kid’s apparel, accessories and lifestyle
products, the store is also the first to house Ralph’s Coffee – the US
brand’s first ever coffee shop. 888 Madison Ave, New York, NY 10021
01 LULULEMON MEN’S STORE | Lululemon’s first store aimed
quarely at the male customer offering customized product in more
masculine, monochromatic environment. Another chapter in the
evolution of the brand - to be joined shortly by a new women’s store
directly across the road. 127 Prince St, New York, NY 10012
02 BIRCHBOX | The e-commerce site has expanded into brick-and-
mortar with one floor filled with products available for testing and
ake-home and another for hair services and classes. Opened July
1th 2014. 433 West Broadway, New York, NY 10012
10 DEREK LAM ‘10 CROSBY’ | Shelving is inspired by packing
crates, with the clothes displayed as if they’ve just arrived and are
being unpacked. There are work tables to highlight various groups of
merchandise, including jewelry from Jennifer Meyer. The store also
plans to feature exclusive collections from other labels. 115 Mercer
Street, New York, NY 10013
11 WARBY PARKER (SOHO) | Their flagship retail store is located in
SoHo’s historic Cast Iron District & is inspired by classic libraries. Fea-
tures book displays, rolling library ladders and an appointment based
examination lounge. 121 Greene Street, New York, NY 10012
12 & OTHER STORIES | Key features include a large entrance
installation of paper flowers comprised of the brand’s bags, designed
by New York-based Confettisystem, while the rest of the store echoes
its European counterparts with four key rooms decorated in a minimal
Scandinavian palette of white, greys, and light-colored wood.
575 Broadway, New York, NY 10012
19 SHINOLA TRIBECA STORE | A great story behind a brand
celebrating Detroit’s craftsmanship with an effective approach to
providing a holistic ‘omni-experience’. Shinola embodies the idea of
‘semiotics’ - creating a richer experience through the meaning they
bring to the product. 177 Franklin Street, New York, NY 10013
FLATIRON DISTRICT
York, NY 10003
Highlights & Case Studies | Storytelling

Today brands have an ever
increasing number of opportunities
to engage a customer.
The number of brand touch-points
have increased exponentially over
the past two decades.
The pressures of our “all on, all the time”
society has increased our need for value, not
just in the goods and services we purchase but
also in the quality of interactions and the
experiences we have. Customers have a sense
of entitlement and they are willing to pay a
premium for better service. Brands are
investing and improving the customer
experience not only to secure a positive brand
perception but also to elicit new customers
and opens the doors to additional revenue
opportunities.
© LITTLE 2015

13 T2 | A strongly branded & visually merchandised store with a
great tasting experience where trial and education are highly encour-
aged. 67 Prince Street, New York, NY 10012
22 REEBOK FITHUB | The space is very reminiscent of how a gym
looks - a flexible event space hosting training and classes. Clothes
are hanging off of steel and wooden fixtures that emulate training
equipment with rings and kettle balls dotted around. A highlight of
the store is the customization station and its co-location with the gym
CHELSEA
NS RALPH LAUREN | Ralph Lauren has opened the first flagship
its Polo Ralph Lauren range on Fifth Avenue. Alongside the full ran
products, the store is also the first to house Ralph’s Coffee – the U
BROOKLYN
NS MADEWELL | The store’s interior features roughly painted
exposed brickwork, a central skylight and simple wooden fixtures
Alongside the brand’s main collections, garments by “hometown
heroes” (local designers) are on display at the front of the store.
127 North 6th Street, Brooklyn, NY 11249
UPPER EAST SIDE
BROOKLYN
exposed brickwork, a central skylight and simple wooden fixtures.
Highlights & Case Studies | Diversifying their portfolio
NEIGHBORHOOD
SOHO
01 LULULEMON MEN’S STORE | Lululemon’s first store aimed
squarely at the male customer offering customized product in more
masculine, monochromatic environment. Another chapter in the
evolution of the brand - to be joined shortly by a new women’s store
directly across the road. 127 Prince St, New York, NY 10012
take-home and another for hair services and classes. Opened July
10 DEREK LAM ‘10 CROSBY’ | Shelving is inspired by packing
crates, with the clothes displayed as if they’ve just arrived and are
being unpacked. There are work tables to highlight various groups o
merchandise, including jewelry from Jennifer Meyer. The store also
plans to feature exclusive collections from other labels. 115 Mercer
11 WARBY PARKER (SOHO) | Their flagship retail store is located in
SoHo’s historic Cast Iron District & is inspired by classic libraries. Fea
tures book displays, rolling library ladders and an appointment base
711, 5th Ave, New York, NY 10022

New York, NY 10012
07 BAND OF OUTSIDERS | Sternberg’s designs draw from a “strong,
personal sense of nostalgia for American classics.” Product displays
are easily movable to allow space to host events. There’s even a
miniature outpost of the cult Momofuku Milk Bar restaurant situated
at the front of the store. 70 Wooster Street, New York, NY 10012
08 ITALIA INDEPENDENT | Italian premium eyewear brand Italia
Independent has opened its first US store in SoHo. The single-floor
store carries the brand’s entire product line, plus collaborations with
Adidas Originals. 85 Mercer St, New York, NY 10012
16 KITH | The art-infused space includes unique features such as
a cavernous ceiling installation of 440 white Nike Air Jordan 1 shoes,
and frosted glass that turns clear to reveal mirrors when a motion
sensor is tripped. 644 Broadway, New York, NY 10012
17 3.1 PHILLIP LIM | This new store, Lim explained, is a new concept
for the brand. “It’s like some sort of studio luxury. Something casual
but at the same time highly acute in its details.” 48 Great Jones
TRIBECA
25 RAPHA CYCLE CLUB NEW YORK | Located in NYC’s historic
Meatpacking District, the Cycle Club NYC is a strategically located
store and event space. The interior blends sporting memorabilia,
formance gear and local knowledge of where to enjoy the best ro
across the city. 64 Gansevoort Street, New York, NY 10014
MIDTOWN
26 TOPSHOP 5TH AVE | The British brand’s second location in t
city aims to be more “upscale” to compete with its luxe neighbor
608 5th Avenue, New York, NY 10020
but at the same time highly acute in its details.” 48 Great Jones
TRIBECA
18 JACK ERWIN INC | Reinforcing the growing importance of
brick-and-mortar touchpoints for e-commerce brands, New
York-based men’s footwear brand Jack Erwin has debuted a
showroom-only ‘guide’ store in Tribeca. 10 Hubert Street, New York,
NY 1001
26 TOPSHOP 5TH AVE | The British brand’s second location in the
city aims to be more “upscale” to compete with its luxe neighbors.
27 H&M | Their flagship store & H&M’s most up-scale story to date
with luxury features & materials to suit its location. This store has the
first ever style-adviser service within the chain. 505 5th Avenue, New
York, NY 10017
Secaucus, NJ 07094
NS NOT SHOWN ON
tore’s must-see is actually in the basement, where the men’s section
s rumored to be the site of an 18th Century murder. 129 Spring St,
New York, NY 10012
hroughout the store. The technology is touch mirror based providing
New York, NY 10012
NOHO
brand Anthom has opened its first NY store in a former auto repair
shop in Chelsea. The airy, gallery-like space features solid white walls
and grey flooring, signature copper, natural wood, marble fixtures
24 STORY | It’s a permanent consignment store with ever-changing
content - it has the point of view of a magazine, changes like a gallery
yet sells things like a store. The ‘Holiday Story’ was curated in part-
store and event space. The interior blends sporting memorabilia, per-
Highlights & Case Studies | On-line to In-store & Digital

Explore ways to  
implement change. To stay fresh in front of
the customer and to maintain momentum
in a rapidly changing world.

Case Study | Rebecca Minkoff
Emily Culp, SVP, eCommerce & Omni-Channel Marketing, Rebecca Minkoff & Ben Minkoff
Healey Cypher, Head of Retail Innovation, eBay

Rebecca Minkoff & eBay | Movie Clip_https://www.youtube.com/watch?v=4udQ4P4E8OM

Female
18 - 34 yrs old
How we
Empower Her
Downtown
Romantic
Complex
Passionate
Optimistic Playful
Any device, anywhere
Ratings & Reviews
Social Feeds
shop in-store
It is About Our Consumer
Fearless

And How We Engage Her Across Channels

For us – It All Starts with Mobile

…Then our Responsive Design Website + Blog

Video Wall Fitting Room
And Culminates in our Store

We Truly Collect, Leverage & Apply  
Omni-Channel Data
Pr & Events Data
Online Data
Retail Store Data
“Dressing Room Abandonment”
Mobile Data

tech for the
sake of tech
solve real problems

Online Session
vs.
“Offline” Session
web-grade thinking to the physical world

Online “Session” Behavior
LANDING
PAGE
SEARCH/
BROWSE
SEARCH
RESULTS
ADD TO CART
PURCHASE
PRODUCT
DISPLAY
PAGE

In Store “Session” Behavior
ENTER
SEARCH/
BROWSE
LOCATE
ADD TO
BASKET
BUY
GATHER INFO

Retail companion app.
Provides customer insight,
expedites requests, and easily
connects consumer ID to their
in-store experience.
Connected fitting room.
Magic, touchable mirror that
recognizes products, requests
variations, makes
recommendations, controls the
environment, and simplifies
checkout.

Connected wall.
Touchable, mirrored “Shop the
Look” surface that
encourages browsing,
requesting fitting rooms,
mobile downloads, and more.
Mobile consumer app.
Beautiful iPhone app built upon
Magento which seamlessly
connects the customer journey
between online and in-store.
connected store
(webstore)

connected wall
Shop the Look. Tell the brand story via
beautiful brand videos/images.
Send to Fitting Room. Associate Prep &
info gathering
Drink Orders. Customers can request
the drink of their choice as they peruse
the store and as associates get
clothing.
Mobile Download. Encourage a mobile-
download; lead capture w/ incentive.
Web-grade analytics. Next gen KINECT
analytics for accurate and insightful ROI
metrics.

Product Recognition. Mirror recognizes
products in fitting room (RFID) and
identifies other sizes, colors available
for immediate try-on.
Cross-Sell & Suggestions. This would
go well with… and people also
bought…
Mobile “Save” Session. Easily push
items to mobile-web session using
SMS/URL.
Associate Communication. Get a stylist
and request items at a moment’s notice.
Send to basket. Send selected items
in fitting room straight to checkout for
expedited mobile checkout.
Purchase & leave [future], allow for
in-room purchasing, deactivate
Adjust lighting. Adjust to user
preferences – either actively or
according to existing profile…
connected ﬁtting room

connected app
Beautiful Ecomm. Beautiful, streamlined
ecomm experience.
PayPal Mobile Checkout. Frictionless,
easy.
Engagement Engine. Utilize ebay-inc
mobile tech to intelligently interact w/
consumers.
Social Integration. Allow her to connect
w/ Rebecca, the brand, and the
lifestyle.
In-Store ID. Utilize geo-tech to “auth-
in” upon entering stores
Contextual In-Store Info. Using
beacon or other hyper-local tech
PayPal Check-in [future]. For
streamlined POS checkout
In-aisle checkout [future]. Allow for
seamless checkout of items < $100,
using PayPal + RFID integration
Fitting Room Auth. [future]
Seamlessly authenticate into fitting
room for lighting, music, and mobile
preferences. (Save to social, share w/
contacts, etc.) (future release)

connected associate
Fitting Room Sync. Allow for Session
sync, communication w/ consumer, and
indicate clothing requests…
Customer Communication. Simple, fast
means of allowing the associate to
communicate to the fitting room.
Seamless Checkout. Push fitting room
experience to checkout flow.
Clienteling [future]. CRM tie-in to allow
for 1:1 experiences, out of the gates.
Insight + Intel [future]. Provide
consumer details for future visits and
intelligent marketing.
PayPal Checkout. For streamlined
POS checkout.
Cross-Sell. Systematic in addition to
real-time suggestions by associate.

thank you.
emily culp | eculp@rebeccaminkoff.com
healey cypher | healey@ebay.com

York, NY 10003
UPPER EAST SIDE
BROOKLYN
Highlights & Case Studies | Engaging
NS SPACE NINETY 8 | Nestled in Williamsburg, Brooklyn, Space
Ninety 8 is a unique retail concept from Urban Outfitters. Following in
the footsteps of Hollywood’s Space 15 Twenty, the East Coast location
combines retail, dining and a place to gather. 98 N 6th St, Brooklyn,
NY 11249
NS JORDAN HEADS | Diehard devotees of Nike’s sub-brand Air
Jordan now have their first dedicated consignment store: an indepen-
dent shop in Brooklyn where fans can congregate, sell and discuss
Jordan-related products and memorabilia. 302 Malcolm X Blvd,
Brooklyn, NY 11233
New York, NY 10012
New York, NY 10012
miniature outpost of the cult Momofuku Milk Bar restaurant situated
at the front of the store. 70 Wooster Street, New York, NY 10012
NOHO
brand Anthom has opened its first NY store in a former auto repa
shop in Chelsea. The airy, gallery-like space features solid white w
and grey flooring, signature copper, natural wood, marble fixture
store and event space. The interior blends sporting memorabilia,
formance gear and local knowledge of where to enjoy the best ro
across the city. 64 Gansevoort Street, New York, NY 10014

Highlights & Case Studies | Engaging
Movie Clip 37secs ‘Reebok ‘Local Ink’ https://www.youtube.com/watch?v=hL8IH-SFDt0

How can you develop a meaningful
relationship with your customer by engaging
their senses to create an emotional
connection with your brand?

Case Study | T2
Mark Landini, Creative Director, Landini Associates

NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2015
T2 | Our starting point (pre-Landini)

T2 Headquarters | Exterior

T2 Headquarters | Main Entrance

T2 Headquarters | Studio

Reception
T2 Headquarters | Reception

T2 Headquarters | Kitchen

KitchenT2 Headquarters | Kitchen

Meeting room
T2 Headquarters | Meeting Room

Landini Associates CLIENT PROJECT DATE PAGE

Tea LabT2 Headquarters | Tea Lab

T2B Arrives | Sydney Westfield

Sydney WestﬁeldT2B Arrives | Sydney Westfield

T2B Arrives | Sydney Westfield

QVB Kiosk, SydneyT2B Arrives | QVB Kiosk Sydney

T2B Arrives | Movie Clip http://www.landiniassociates.com/films/

T2 Flagships | T2 Shoreditch - Redchurch St, London

T2 Flagships | T2 SoHo - Prince St, New York

UPPER EAST SIDE
BROOKLYN
03 SANDRO ‘THE WORKSHOP’ MENS | Inspired by the brand’s ad-
vertising campaign, which features two aspiring artists, the minimal
881 sq ft store is designed to resemble an artist’s studio, and will
serve as a workspace for emerging artists who will have one week to
claim it as their own. 155 Spring St, New York, NY 10012
level above the retail space and another behind it. 12 E 20th St, N
York, NY 10003
21 EDDIE BAUER | The seasonal store (permanent flagship ope
Spring 2015) trades heavily on its heritage by showcasing the cre
of the first down jacket in 1936, which revolutionized the activew
22 REEBOK FITHUB | The space is very reminiscent of how a gy
looks - a flexible event space hosting training and classes. Clothe
are hanging off of steel and wooden fixtures that emulate trainin
equipment with rings and kettle balls dotted around. A highlight
the store is the customization station and its co-location with the
CHELSEA
03 SANDRO ‘THE WORKSHOP’ MENS | Inspired by the brand’s ad-
vertising campaign, which features two aspiring artists, the minimal
881 sq ft store is designed to resemble an artist’s studio, and will
serve as a workspace for emerging artists who will have one week to
claim it as their own. 155 Spring St, New York, NY 10012
its European counterparts with four key rooms decorated in a minima
Highlights & Case Studies | Artisnal

19 SHINOLA TRIBECA STORE | A great story behind a brand
celebrating Detroit’s craftsmanship with an effective approach to
providing a holistic ‘omni-experience’. Shinola embodies the idea of
‘semiotics’ - creating a richer experience through the meaning they
bring to the product. 177 Franklin Street, New York, NY 10013
FLATIRON DISTRICT
York, NY 10003
28 DOVER STREET MARKET | Located in a neighborhood that’s defi-
nitely not known for its fashion, Dover Street Market is the high-end
boutique alternative to Manhattan’s traditional concept of a depart-
ment store. It’s seven floors, and carries everything from Supreme tee
shirts to custom Prada. 160 Lexington Avenue, New York, NY 10016
NOMAD
UPPER EAST SIDE
New York, NY 10012
NOHO
CHELSEA
brand Anthom has opened its first NY store in a former auto repair
shop in Chelsea. The airy, gallery-like space features solid white wall
and grey flooring, signature copper, natural wood, marble fixtures
Highlights & Case Studies | Bespoke26 TOPSHOP 5TH AVE | The British brand’s second location in the
city aims to be more “upscale” to compete with its luxe neighbors.
27 H&M | Their flagship store & H&M’s most up-scale story to date
with luxury features & materials to suit its location. This store has the
first ever style-adviser service within the chain. 505 5th Avenue, New
York, NY 10017
NS NOT SHOWN ON MAP

Case Study | Lululemon
Megan Dolce, Store Manager, Lululemon Athletica Mens

Lululemon Men’s Store, 127 Prince St, New York, NY 10012

de-humanize re-humanize

Retail sanctuaries - ‘slow’ stores that deliver a more
leisurely retail journey, countering many consumers’
hyper-connected, over-stimulated lives. These spaces will
use comfort and relaxation as a route to customer loyalty.
Transforming & transcending the transaction.

se·mi·ot·ics
The study of ‘meaning-making’.
meaningful spaces + product with meaning = meaningful experiences

SE·MI·OT·ICS
The study of
“meaning-making.”
Customers want a
story.
Shinola, 177 Franklin Street, New York, NY 10013
Highlights & Case Studies | Meaning

25
Must see | If you have time….
Located in a neighborhood that's definitely not known for its
fashion, and is arguably the epitome of the high-end
boutique alternative to Manhattan's traditional concept of a
department store. It's seven floors, and carries everything
from Supreme tee shirts to custom Prada.
Top Shop, 5th Ave
Story
Warby Parker
The Apartment
3x1
Aire Ancient Baths
Dover Street Market.
The British brand's newest flagship location, aims to be
more "upscale" to compete with its luxe neighbors.
It's a permanent consignment store with ever-changing
content - providing the point of view of a magazine,
changing like a gallery, while selling things like a store. The
holiday story featured was curated in partnership with
'Target'.
Their flagship retail store is located in SoHo’s historic Cast
Iron District & is inspired by classic libraries. Features book
displays, rolling library ladders and an appointment based
examination lounge.
Located in NYC’s historic Meatpacking District, the Cycle
Club NYC is a strategically located store and event space.
The interior blends sporting memorabilia with performance
gear with local knowledge of where to enjoy the best routes
across the city.
The Apartment by The Line is the place to discover and
purchase some of our favorite things in the intimate context
of a home as well as to meet and learn more about the
creators of quintessential things: their inspirations, ideas,
processes, guiding traditions, and materials.
A large denim shop with off-the-rack or bespoke jeans which
doubles as a factory. After selecting the perfect fabric, jeans
are hand cut and sewn by the in-house seamstresses in a
glass-enclosed space.
A unique spa experience that looks to the ancient times,
gathering inspiration from bathing rituals of the Greeks and
Romans.
28
26
24
19
Rapha
NS
NS
NS
NS Note Shown on Printed Map

Sharing
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Presentation: slideshare.net/retaildesigninstitute

Sources & Acknowledgements: Retail Design Institute’s 44th International Store Design Competition, Racked NY, B&N Industries Report,
Stylus, WWD, Wallpaper, Monocle. Content curated by the Retail Design Institute retaildesigninstitute.org Digital map & artwork provided
by Little littleonline.com

NYC RETAIL GUIDE HIGHLIGHTS

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