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Facebook Business Analysis Q2’15
Revenues and Profits
www.revenuesandprofits.com
Presentation Outline
2
‣ Overall Revenues And Profits Analysis
‣ Business/Geographic Segment Revenues Analysis
‣ Key Business Metrics Analysis
Facebook Overall Revenues Analysis
3
Revenues (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$4,042
$3,543
$3,851
$3,203
$2,910
Revenue YoY Growth
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
60.5% 58.9%
49.0%
41.6%
38.9%
Facebook Costs Analysis
4
Costs (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$305
$274
$330
$259
$197
$626
$620$624
$374
$358
$1,170
$1,062$1,111
$608
$492
$668$654$653
$565
$473
Cost of Revenue
Research & Development Expenses
Sales & Marketing Expenses
General & Administrative Expenses
Costs As A Percentage Of Revenue
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
7.5%
7.7%
8.6%
8.1%
6.8%
15.5%
17.5%
16.2%
11.7%
12.3% 28.9%
30.0%
28.8%
19.0%
16.9%
16.5%18.5%17.0%17.6%16.3%
Cost of Revenue as a % of Total Revenue
Research & Development Expenses as a % of Total Revenue
Sales & Marketing Expenses as a % of Total Revenue
General & Administrative Expenses as a % of Total Revenue
Facebook Gross Income Analysis
5
Gross Income (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$3,374
$2,889
$3,198
$2,638
$2,437
Gross Margin
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
83.5%81.5%83.0%82.4%83.7%
Facebook Operating Income Analysis
6
Operating Profit (Loss) (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$1,273
$933
$1,133
$1,397$1,390
Operating Margin
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
31.5%
26.3%
29.4%
43.6%
47.8%
Facebook Net Income Analysis
7
Net Profit (Loss) (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$715
$509
$696
$802$788
Net Margin
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
17.7%
14.4%
18.1%
25.0%27.1%
Facebook Business Segment Revenues
Analysis
8
Business Segments Revenues (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$215
$226
$257
$246
$234
$3,827
$3,317
$3,594
$2,957
$2,676
Advertising Payments And Other Fees
Business Segments Revenue Share
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
5.3%6.4%6.7%7.7%8.0%
94.7%93.6%93.3%92.3%92.0%
Advertising Payments And Other Fees
Facebook Mobile/Desktop Advertising
Revenues Analysis
9
Advertising Revenues by Device (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$918
$896
$1,114
$1,005
$1,017
$2,909
$2,421$2,480
$1,952
$1,659
Mobile Ad Revenues Desktop Ad Revenues
Advertising Revenue Share by Device
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
24.0%27.0%31.0%34.0%38.0%
76.0%
73.0%
69.0%
66.0%
62.0%
Mobile Ad Revenues Desktop Ad Revenues
Facebook Geographic Segment Revenues
Analysis
10
Total Revenues by User Geography (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$415
$354
$403
$353
$347
$623
$542
$554
$492
$431
$1,037
$908
$1,030
$844
$824
$1,967
$1,739$1,864
$1,514
$1,308
US & Canada Europe Asia Rest Of The World
Total Revenues Share by User Geography
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
10.3%10.0%10.5%11.0%11.9%
15.4%15.3%14.4%15.4%14.8%
25.7%25.6%26.7%26.4%28.3%
48.7%49.1%48.4%47.3%44.9%
US & Canada Europe Asia Rest Of The World
Facebook Advertising Revenue Analysis
11
Advertising Revenues (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$3,827
$3,317
$3,594
$2,957
$2,676
Advertising Revenue YoY Growth
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
67.4%
64.5%
53.3%
46.4%
43.0%
Facebook Advertising Revenues Analysis - by
User Geography
12
Advertising Revenues by User Geography
(In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$409
$346
$394
$343
$336
$605
$524
$531
$469
$408
$987
$855
$960
$783
$757 $1,826
$1,592
$1,709
$1,362
$1,175
US & Canada Europe Asia Rest Of The World
Advertising Revenues Share by User Geography
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
10.7%10.4%11.0%11.6%12.6%
15.8%15.8%14.8%15.9%15.2%
25.8%25.8%26.7%26.5%28.3%
47.7%48.0%47.6%46.1%43.9%
US & Canada Europe Asia Rest Of The World
Facebook Payment and Other Fees Revenue
Analysis
13
Payment and Other Fees Revenues (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$215
$226
$257
$246
$234
Payment and Other Fees Revenue YoY Growth
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
9.3%
12.8%
6.6%
-4.6%
-8.1%
Facebook Payment and Other Fees Revenues
Analysis - by User Geography
14
Payment and Other Fees Revenues by User
Geography (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$6
$8
$9
$10
$11
$18
$18
$23
$23
$23
$50
$53
$70
$61
$67
$141$147$155$152
$133
US & Canada Europe Asia Rest Of The World
Payment and Other Fees Revenues Share by User
Geography
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
2.8%3.5%3.5%4.1%4.7%
8.4%8.0%8.9%9.3%9.8%
23.3%23.5%27.2%24.8%28.6%
65.6%65.0%
60.3%61.8%
56.8%
US & Canada Europe Asia Rest Of The World
Facebook Daily Active Users (DAUs) Analysis
15
Daily Active Users (DAUs) Worldwide (In Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
968
936
890864
829
Daily Active Users (DAUs) Worldwide - YoY Growth
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
18.6% 18.7%
17.6%
16.7% 16.8%
Facebook Daily Active Users (DAUs) Analysis -
by User Geography
16
Daily Active Users (DAUs) by User Geography
(In Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
292
280
263256
244
285270
253242228
228225217212206
164161157155152
US & Canada Europe Asia Rest Of The World
Daily Active Users (DAUs) Share by User Geography
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
30.2%29.9%29.6%29.6%29.4%
29.4%28.8%28.4%28.0%27.5%
23.6%24.0%24.4%24.5%24.8%
16.9%17.2%17.6%17.9%18.3%
US & Canada Europe Asia Rest Of The World
Facebook Monthly Active Users (MAUs)
Analysis
17
Monthly Active Users (MAUs) Worldwide (In Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
1,490
1,441
1,393
1,3501,317
Monthly Active Users (MAUs) Worldwide -

YoY Growth
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
14.0%
13.5% 13.4%
12.9% 13.1%
Facebook Monthly Active Users (MAUs)
Analysis - by User Geography
18
Monthly Active Users (MAUs) by User Geography 

(In Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
471
453
436423411
496471449426410
311307301296292
213210208206204
US & Canada Europe Asia Rest Of The World
Monthly Active Users (MAUs) Share by User
Geography
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
31.6%31.4%31.3%31.3%31.2%
33.3%32.7%32.2%31.6%31.1%
20.9%21.3%21.6%21.9%22.2%
14.3%14.6%14.9%15.3%15.5%
US & Canada Europe Asia Rest Of The World
Facebook DAU to MAU Ratio
19
DAU To MAU Ratio Worldwide
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
62.9% 64.0% 63.9% 65.0% 65.0%
DAU To MAU Ratio by User Geography
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
59.4%
60.5% 60.3%
61.8% 62.0%
55.6%
56.8% 56.3% 57.3% 57.5%
70.5% 71.6% 72.1%
73.3% 73.3%
74.5% 75.2% 75.5%
76.7% 77.0%
US & Canada Europe Asia Rest Of The World
Facebook Mobile Daily Active Users (DAUs)
Analysis
20
Mobile Daily Active Users (DAUs) and Total DAUs
Worldwide (In Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
968
936
890864
829 844
798
745
703
654
Mobile Daily Active Users Total Daily Active Users
Mobile Daily Active Users (DAUs) as a percentage of
Total DAUs Worldwide
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
87.2%85.3%83.7%81.4%78.9%
Facebook Mobile Monthly Active Users (MAUs)
Analysis
21
Mobile Monthly Active Users (MAUs) and Total MAUs
Worldwide (In Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
1,490
1,441
1,393
1,3501,317 1,314
1,248
1,189
1,124
1,070
Mobile Monthly Active Users Total Monthly Active Users
Mobile Monthly Active Users (MAUs) as a percentage of
Total MAUs Worldwide
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
88.2%86.6%85.4%83.3%81.2%
Facebook Mobile DAU to MAU Ratio Analysis
22
Mobile DAU to MAU Ratio
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
64.2%63.9%62.7%62.5%61.1%
Overall DAU to MAU Ratio
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
65.0%65.0%63.9%64.0%62.9%
Facebook Mobile-Only Monthly Active Users
(MAUs) Analysis
23
Mobile Only Monthly Active Users (MAUs) Worldwide
(In Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
655
581
526
456
399
Mobile Only Monthly Active Users (MAUs) as a
Percentage of Total Mobile MAUs
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
49.8%
46.6%44.2%
40.6%
37.3%
Facebook Monthly Active Users (MAUs) by
Access Device
24
Monthly Active Users (MAUs) by Access Device 

(In Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
176
193
204226247 659
667
663
668
671
655
581
526
456
399
Mobile Only MAUs
Dual Access (Mobile and Desktop) MAUs
Desktop Only MAUs
Monthly Active Users (MAUs) Share by Access Device
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
11.8%13.4%14.6%16.7%18.8%
44.2%46.3%47.6%49.5%50.9%
44.0%
40.3%37.8%
33.8%
30.3%
Mobile Only MAUs as % of Total MAUs
Dual Access (Mobile and Desktop) MAUs as % of Total MAUs
Desktop Only MAUs as % of Total MAUs
Facebook ARPU Analysis - Overall Revenues
25
Average Revenue Per User (ARPU) Worldwide - Overall
Revenues
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$2.8
$2.5
$2.8
$2.4
$2.2
Average Revenue Per User (ARPU) by User
Geography - Overall Revenues
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$0.9
$0.8
$0.9
$0.9
$0.9
$1.3
$1.2
$1.3
$1.2
$1.1
$3.4
$3.0
$3.5
$2.9
$2.8 $9.3
$8.3
$9.0
$7.4
$6.4
US & Canada Europe Asia Rest Of The World
Facebook ARPU Analysis - Advertising
Revenues
26
Average Revenue Per User (ARPU) Worldwide -
Advertising Revenues
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$2.6
$2.3
$2.6
$2.2
$2.1
Average Revenue Per User (ARPU) by User
Geography - Advertising Revenues
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$0.9
$0.8
$0.9
$0.8
$0.8
$1.3
$1.1
$1.2
$1.1
$1.0
$3.2
$2.8
$3.2
$2.7
$2.6 $8.6
$7.6
$8.3
$6.6
$5.8
US & Canada Europe Asia Rest Of The World
Facebook ARPU Analysis - Payment Revenues
27
Average Revenue Per User (ARPU) Worldwide -
Payment Revenues
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$0.15
$0.16
$0.19
$0.18$0.18
Average Revenue Per User (ARPU) by User
Geography - Payment Revenues
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$0.01
$0.02
$0.02$0.02
$0.03
$0.04
$0.04
$0.05$0.06
$0.06
$0.16
$0.17
$0.23$0.21
$0.23
$0.67$0.70
$0.75$0.74
$0.66
US & Canada Europe Asia Rest Of The World
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Facebook business analysis q2 2015

  • 1. Facebook Business Analysis Q2’15 Revenues and Profits www.revenuesandprofits.com
  • 2. Presentation Outline 2 ‣ Overall Revenues And Profits Analysis ‣ Business/Geographic Segment Revenues Analysis ‣ Key Business Metrics Analysis
  • 3. Facebook Overall Revenues Analysis 3 Revenues (In $ Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $4,042 $3,543 $3,851 $3,203 $2,910 Revenue YoY Growth Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 60.5% 58.9% 49.0% 41.6% 38.9%
  • 4. Facebook Costs Analysis 4 Costs (In $ Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $305 $274 $330 $259 $197 $626 $620$624 $374 $358 $1,170 $1,062$1,111 $608 $492 $668$654$653 $565 $473 Cost of Revenue Research & Development Expenses Sales & Marketing Expenses General & Administrative Expenses Costs As A Percentage Of Revenue Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 7.5% 7.7% 8.6% 8.1% 6.8% 15.5% 17.5% 16.2% 11.7% 12.3% 28.9% 30.0% 28.8% 19.0% 16.9% 16.5%18.5%17.0%17.6%16.3% Cost of Revenue as a % of Total Revenue Research & Development Expenses as a % of Total Revenue Sales & Marketing Expenses as a % of Total Revenue General & Administrative Expenses as a % of Total Revenue
  • 5. Facebook Gross Income Analysis 5 Gross Income (In $ Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $3,374 $2,889 $3,198 $2,638 $2,437 Gross Margin Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 83.5%81.5%83.0%82.4%83.7%
  • 6. Facebook Operating Income Analysis 6 Operating Profit (Loss) (In $ Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $1,273 $933 $1,133 $1,397$1,390 Operating Margin Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 31.5% 26.3% 29.4% 43.6% 47.8%
  • 7. Facebook Net Income Analysis 7 Net Profit (Loss) (In $ Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $715 $509 $696 $802$788 Net Margin Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 17.7% 14.4% 18.1% 25.0%27.1%
  • 8. Facebook Business Segment Revenues Analysis 8 Business Segments Revenues (In $ Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $215 $226 $257 $246 $234 $3,827 $3,317 $3,594 $2,957 $2,676 Advertising Payments And Other Fees Business Segments Revenue Share Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 5.3%6.4%6.7%7.7%8.0% 94.7%93.6%93.3%92.3%92.0% Advertising Payments And Other Fees
  • 9. Facebook Mobile/Desktop Advertising Revenues Analysis 9 Advertising Revenues by Device (In $ Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $918 $896 $1,114 $1,005 $1,017 $2,909 $2,421$2,480 $1,952 $1,659 Mobile Ad Revenues Desktop Ad Revenues Advertising Revenue Share by Device Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 24.0%27.0%31.0%34.0%38.0% 76.0% 73.0% 69.0% 66.0% 62.0% Mobile Ad Revenues Desktop Ad Revenues
  • 10. Facebook Geographic Segment Revenues Analysis 10 Total Revenues by User Geography (In $ Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $415 $354 $403 $353 $347 $623 $542 $554 $492 $431 $1,037 $908 $1,030 $844 $824 $1,967 $1,739$1,864 $1,514 $1,308 US & Canada Europe Asia Rest Of The World Total Revenues Share by User Geography Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 10.3%10.0%10.5%11.0%11.9% 15.4%15.3%14.4%15.4%14.8% 25.7%25.6%26.7%26.4%28.3% 48.7%49.1%48.4%47.3%44.9% US & Canada Europe Asia Rest Of The World
  • 11. Facebook Advertising Revenue Analysis 11 Advertising Revenues (In $ Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $3,827 $3,317 $3,594 $2,957 $2,676 Advertising Revenue YoY Growth Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 67.4% 64.5% 53.3% 46.4% 43.0%
  • 12. Facebook Advertising Revenues Analysis - by User Geography 12 Advertising Revenues by User Geography (In $ Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $409 $346 $394 $343 $336 $605 $524 $531 $469 $408 $987 $855 $960 $783 $757 $1,826 $1,592 $1,709 $1,362 $1,175 US & Canada Europe Asia Rest Of The World Advertising Revenues Share by User Geography Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 10.7%10.4%11.0%11.6%12.6% 15.8%15.8%14.8%15.9%15.2% 25.8%25.8%26.7%26.5%28.3% 47.7%48.0%47.6%46.1%43.9% US & Canada Europe Asia Rest Of The World
  • 13. Facebook Payment and Other Fees Revenue Analysis 13 Payment and Other Fees Revenues (In $ Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $215 $226 $257 $246 $234 Payment and Other Fees Revenue YoY Growth Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 9.3% 12.8% 6.6% -4.6% -8.1%
  • 14. Facebook Payment and Other Fees Revenues Analysis - by User Geography 14 Payment and Other Fees Revenues by User Geography (In $ Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $6 $8 $9 $10 $11 $18 $18 $23 $23 $23 $50 $53 $70 $61 $67 $141$147$155$152 $133 US & Canada Europe Asia Rest Of The World Payment and Other Fees Revenues Share by User Geography Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 2.8%3.5%3.5%4.1%4.7% 8.4%8.0%8.9%9.3%9.8% 23.3%23.5%27.2%24.8%28.6% 65.6%65.0% 60.3%61.8% 56.8% US & Canada Europe Asia Rest Of The World
  • 15. Facebook Daily Active Users (DAUs) Analysis 15 Daily Active Users (DAUs) Worldwide (In Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 968 936 890864 829 Daily Active Users (DAUs) Worldwide - YoY Growth Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 18.6% 18.7% 17.6% 16.7% 16.8%
  • 16. Facebook Daily Active Users (DAUs) Analysis - by User Geography 16 Daily Active Users (DAUs) by User Geography (In Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 292 280 263256 244 285270 253242228 228225217212206 164161157155152 US & Canada Europe Asia Rest Of The World Daily Active Users (DAUs) Share by User Geography Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 30.2%29.9%29.6%29.6%29.4% 29.4%28.8%28.4%28.0%27.5% 23.6%24.0%24.4%24.5%24.8% 16.9%17.2%17.6%17.9%18.3% US & Canada Europe Asia Rest Of The World
  • 17. Facebook Monthly Active Users (MAUs) Analysis 17 Monthly Active Users (MAUs) Worldwide (In Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 1,490 1,441 1,393 1,3501,317 Monthly Active Users (MAUs) Worldwide -
 YoY Growth Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 14.0% 13.5% 13.4% 12.9% 13.1%
  • 18. Facebook Monthly Active Users (MAUs) Analysis - by User Geography 18 Monthly Active Users (MAUs) by User Geography 
 (In Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 471 453 436423411 496471449426410 311307301296292 213210208206204 US & Canada Europe Asia Rest Of The World Monthly Active Users (MAUs) Share by User Geography Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 31.6%31.4%31.3%31.3%31.2% 33.3%32.7%32.2%31.6%31.1% 20.9%21.3%21.6%21.9%22.2% 14.3%14.6%14.9%15.3%15.5% US & Canada Europe Asia Rest Of The World
  • 19. Facebook DAU to MAU Ratio 19 DAU To MAU Ratio Worldwide Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 62.9% 64.0% 63.9% 65.0% 65.0% DAU To MAU Ratio by User Geography Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 59.4% 60.5% 60.3% 61.8% 62.0% 55.6% 56.8% 56.3% 57.3% 57.5% 70.5% 71.6% 72.1% 73.3% 73.3% 74.5% 75.2% 75.5% 76.7% 77.0% US & Canada Europe Asia Rest Of The World
  • 20. Facebook Mobile Daily Active Users (DAUs) Analysis 20 Mobile Daily Active Users (DAUs) and Total DAUs Worldwide (In Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 968 936 890864 829 844 798 745 703 654 Mobile Daily Active Users Total Daily Active Users Mobile Daily Active Users (DAUs) as a percentage of Total DAUs Worldwide Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 87.2%85.3%83.7%81.4%78.9%
  • 21. Facebook Mobile Monthly Active Users (MAUs) Analysis 21 Mobile Monthly Active Users (MAUs) and Total MAUs Worldwide (In Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 1,490 1,441 1,393 1,3501,317 1,314 1,248 1,189 1,124 1,070 Mobile Monthly Active Users Total Monthly Active Users Mobile Monthly Active Users (MAUs) as a percentage of Total MAUs Worldwide Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 88.2%86.6%85.4%83.3%81.2%
  • 22. Facebook Mobile DAU to MAU Ratio Analysis 22 Mobile DAU to MAU Ratio Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 64.2%63.9%62.7%62.5%61.1% Overall DAU to MAU Ratio Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 65.0%65.0%63.9%64.0%62.9%
  • 23. Facebook Mobile-Only Monthly Active Users (MAUs) Analysis 23 Mobile Only Monthly Active Users (MAUs) Worldwide (In Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 655 581 526 456 399 Mobile Only Monthly Active Users (MAUs) as a Percentage of Total Mobile MAUs Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 49.8% 46.6%44.2% 40.6% 37.3%
  • 24. Facebook Monthly Active Users (MAUs) by Access Device 24 Monthly Active Users (MAUs) by Access Device 
 (In Millions) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 176 193 204226247 659 667 663 668 671 655 581 526 456 399 Mobile Only MAUs Dual Access (Mobile and Desktop) MAUs Desktop Only MAUs Monthly Active Users (MAUs) Share by Access Device Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 11.8%13.4%14.6%16.7%18.8% 44.2%46.3%47.6%49.5%50.9% 44.0% 40.3%37.8% 33.8% 30.3% Mobile Only MAUs as % of Total MAUs Dual Access (Mobile and Desktop) MAUs as % of Total MAUs Desktop Only MAUs as % of Total MAUs
  • 25. Facebook ARPU Analysis - Overall Revenues 25 Average Revenue Per User (ARPU) Worldwide - Overall Revenues Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $2.8 $2.5 $2.8 $2.4 $2.2 Average Revenue Per User (ARPU) by User Geography - Overall Revenues Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $0.9 $0.8 $0.9 $0.9 $0.9 $1.3 $1.2 $1.3 $1.2 $1.1 $3.4 $3.0 $3.5 $2.9 $2.8 $9.3 $8.3 $9.0 $7.4 $6.4 US & Canada Europe Asia Rest Of The World
  • 26. Facebook ARPU Analysis - Advertising Revenues 26 Average Revenue Per User (ARPU) Worldwide - Advertising Revenues Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $2.6 $2.3 $2.6 $2.2 $2.1 Average Revenue Per User (ARPU) by User Geography - Advertising Revenues Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $0.9 $0.8 $0.9 $0.8 $0.8 $1.3 $1.1 $1.2 $1.1 $1.0 $3.2 $2.8 $3.2 $2.7 $2.6 $8.6 $7.6 $8.3 $6.6 $5.8 US & Canada Europe Asia Rest Of The World
  • 27. Facebook ARPU Analysis - Payment Revenues 27 Average Revenue Per User (ARPU) Worldwide - Payment Revenues Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $0.15 $0.16 $0.19 $0.18$0.18 Average Revenue Per User (ARPU) by User Geography - Payment Revenues Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $0.01 $0.02 $0.02$0.02 $0.03 $0.04 $0.04 $0.05$0.06 $0.06 $0.16 $0.17 $0.23$0.21 $0.23 $0.67$0.70 $0.75$0.74 $0.66 US & Canada Europe Asia Rest Of The World
  • 28. Thank You Copyright - http://revenuesandprofits.com/copyright/ Disclaimer - http://revenuesandprofits.com/disclaimer/ About Us - http://revenuesandprofits.com/about-us/ Contact Us - http://revenuesandprofits.com/contact-us/