Virality on Facebook

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Robert Fan

Technologie Sports

Rob Fan
Virality and Facebook Ryan Romanchuk

10.1.2009

What is Sharethrough?

We make tools for viral media marketing.
Customers include top brands and agencies like
Sony, Fox, Paramount, AT&T, McCann Erickson.
Early Facebook platform adopters.

Virality increases Acquisition, Retention, Referral

* AARRR concept courtesy of Dave Mclure’s ‘Startup Metrics for Pirates’ (http://500hats.typepad.com/)

How do you get Virality?

A metric-based focused allows you to tweak and engineer
virality (viral loop)
Different “Calls to Action” can increase people’s likelihood to
engage/click
Optimizing on the right viral channel can make or break viral
spread

There is a science to virality.

The Viral Loop

Rate of People Spreading
(Inviting)

Rate of Recipients Amount of Spread
Accepting Invite (People Invited)

Calls to Action

Optimize Text, Images,
Videos
Goal is to increase people’s
likelihood to click button

Optimizing for the Right Viral Channels

Newsfeeds Chat
Stream Comments
Immediate Photos
Notifications Email
Invitations Friend Linking
Messages

There are lots of viral channels. Try them all out and find out
which ones actually work.

Messages

Status Messages
Invitations &
Requests
Newsfeed

Photos

Chat

Notiﬁcations

Hands-on with Facebook

Developers wiki Best Practices for
New widgets concept Notifications

Developer tools Using FBJS and server side

Connect setup/registration
Single sign on
Friend linking
Widgets
Feeds

Questions?
Contact Info
rob@sharethrough.com
ryan@sharethrough.com

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Virality on Facebook

1. Rob Fan Virality and Facebook Ryan Romanchuk 10.1.2009

2. What is Sharethrough? We make tools for viral media marketing. Customers include top brands and agencies like Sony, Fox, Paramount, AT&T, McCann Erickson. Early Facebook platform adopters.

3. Why is Virality so Important?

4. Virality increases Acquisition, Retention, Referral * AARRR concept courtesy of Dave Mclure’s ‘Startup Metrics for Pirates’ (http://500hats.typepad.com/)

5. How do you get Virality? A metric-based focused allows you to tweak and engineer virality (viral loop) Different “Calls to Action” can increase people’s likelihood to engage/click Optimizing on the right viral channel can make or break viral spread There is a science to virality.

6. The Viral Loop Rate of People Spreading (Inviting) Rate of Recipients Amount of Spread Accepting Invite (People Invited)

7. Calls to Action Optimize Text, Images, Videos Goal is to increase people’s likelihood to click button

8. Optimizing for the Right Viral Channels Newsfeeds Chat Stream Comments Immediate Photos Notifications Email Invitations Friend Linking Messages There are lots of viral channels. Try them all out and find out which ones actually work.

9. So Why Facebook and Virality?

10. Messages Status Messages Invitations & Requests Newsfeed Photos Chat Notiﬁcations

11. Hands-on with Facebook Developers wiki Best Practices for New widgets concept Notifications Developer tools Using FBJS and server side Connect setup/registration Single sign on Friend linking Widgets Feeds

12. Questions? Contact Info rob@sharethrough.com ryan@sharethrough.com

Notes de l'éditeur

Familiar with HTML? Familiar with Web Scripting like PHP? Who here currently has built a FB app or FB connected site? Who has the ability or intentions to build an FB app or FB connected site?
Viral Videos (Screen shots of this) Concept also works in Web Properties Cheap and Effective Marketing for any Web Property -Small investment could yield large return -Marketing message is personally endorsed -Spreads by digital &#x201C;Word of Mouth&#x201D;
Dave Mclure 500hats.com, SV blogger, angel investor
New age of digital identity, FB is a large part of that - showing off media a part that identity The right demographic and mentality of users Easy to access and &#x201C;in-your-face&#x201D; viral channels Many viral channels to play around with

Virality on Facebook

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