The document provides an overview of search marketing and how it can help drive sales online. It discusses how search has become the primary way customers find products and how businesses must adapt to succeed through search marketing. Key points include search marketing accounting for most online customers, its rapid growth, importance of data tracking and language, and how paid and organic search strategies work together.
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2. The Shopping.com Solution Helping consumers everywhere use the power of information to find, compare and buy anything! A Better Way to Shop A Better Way to Sell
3. The Next Hour: Q & A 3 1 Why Search is the future of niche marketing 2 Everything you need to know to succeed in search marketing
4. The Next Hour: Q & A 3 2 Everything you need to know to succeed in search marketing
20. Search Is About Language Yo Baby Hello What’s Up? How’s It Going?
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24. Keyword distribution Keyword Percentile 1 100 Percentage of Total Queries 1 16 Cumulative Percentage 100 1 50 / 20 16 / 1 80 / 60
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