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Pro-Forma Ownership Structure News Corp. and Telecom Italia to Merge Stream and Telepiu to Create a Single Pay-TV Platform in Italy ,[object Object],[object Object],[object Object],[object Object],Italia 80% 20% News Corporation Creates  THE  Pay-TV Platform in Italy Italia Creates  THE  Pay-TV Platform in Italy Italia
Summary of Proposed Transaction Effective Purchase Price Per Sub  €300 ,[object Object],[object Object],[object Object],Italia ,[object Object],[object Object],[object Object]
Transaction Rationale Lucrative Market  for Pay-TV Compelling and  Secure Programming Benefits from  Single Platform Experienced Pay-TV Operator
Italy Offers Significant Potential for a  Single DTH Platform Source: Zenithmedia (July 2001); Italmedia Consulting/La Repubblica 4 July 2002, Kagan (1) Counts cable TV as one platform ,[object Object],[object Object],[object Object],[object Object],Italy UK 21.6M 24.5M 52% 30% 8 5 1 2 9% 38% Television Households  % of advertising spent on TV Free-to-air channels Pay-TV platforms (1) Pay-TV penetration (2001)
All Key Movies and Sports On A Single Platform  Basic  Channels Major  Studios Soccer  Serie A 19   0% 9 teams 25 100% 9 teams 40+ 100% 18 teams Merger Creates Single Premium Content Platform Italia
Unified Platform Will Eradicate Piracy ,[object Object],[object Object],[object Object],[object Object],NDS Technology Will Combat Piracy  (1) Source Makro (Milan-based media institute), company reports
News Corporation – Experienced Pay-TV Operator BSkyB DTH Sub. Growth BSkyB Annual ARPU Over 6 million DTH subscribers at June 30, 2002 – on target to hit 7 million by end of 2003   (In Millions) £269 £287 £313 £347 4.5 5.5 6.1 3.5
News Corporation – Experienced Pay-TV Operator BSkyB Annual Churn % BSkyB Sub Acquisition Cost £250 £234 £210 2002 2003 2001 1998 1999 2000 2001 2002 Est. Italian Market BSkyB
(in  €  millions except subs) 2003 2004 2005 2006 Average Subs.  (in 000’s) 2,187 2,769 3,225 3,535 Revenues 1,172 1,627 1,987 2,260 Programming Costs   876   995 1,007   959 Operating Income   (342)   -   342   675  Operating Cash Flow   (378)   83   325   672 Lease Repayments   39   24   4   -  Net Cash Flow   (471)   16   263   602   Summary Calendar Year Financial Projections Peak Funding Complete After Year One
Impact of the Transaction on  News Corporation ,[object Object],[object Object],[object Object],[object Object],Note: Assumes one Euro equal one US Dollar
[object Object],[object Object],[object Object],Italia
(in  €  millions except subs) 2003 2004 2005 2006 Average Subs.  (in 000’s) 2,187 2,769 3,225 3,535 Revenues 1,172 1,627 1,987 2,260 Programming Costs   876   995 1,007   959 Operating Income   (342)   -   342   675  Operating Cash Flow   (378)   83   325   672 Lease Repayments   39   24   4   -  Net Cash Flow   (471)   16   263   602   Summary Calendar Year Financial Projections Peak Funding Complete After Year One
Key Assumptions   2002E ( 1)   2003E 2004E 2005E 2006E Average Subs  (in 000s)  2,177 2,187 2,769 3,225 3,535 Churn Rate  20.5%  19.5% 17.0% 15.0% 14.0% ARPU   € 35   € 38   €42   €45   €47 Subs driven by compelling consumer offering and piracy elimination  Churn reduced through improved customer service (1) Estimated combined Stream and Telepiu at 12/31/02.  Italia
A Stronger Consumer Offering Basic Channels: 19 25 40+ Hollywood Studios: None 20 th  Century Fox, Dreamworks,MGM, Disney, Warner, Columbia, Paramount 20 th  Century Fox, Dreamworks,MGM, Disney, Warner, Columbia, Paramount Soccer Serie A: 9 (includes Lazio and Roma) 9 (includes Juventus, AC Milan and Inter Milan) Full Serie A Merger Benefit To Subscriber ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Italia
Programming Imperatives Single Platform Fosters Programming Efficiencies Scale Purchasing Program Rationalization Contract Renewals  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elimination of Piracy (1) Source Makro (Milan-based media institute), company reports (2) Source:  Telepiu – introduced new programming package in August ,[object Object],[object Object],[object Object],[object Object],Telepiu New Sub Activations (’000s) (2) Week Prior to Announced  Termination of Old Telepiu Cards June  July August 2002 2001
Elimination of Piracy ,[object Object],[object Object]
Reduce Churn to 14.0% per year by 2006 ,[object Object],[object Object],[object Object],[object Object],BSkyB Annual Churn % Sky Italia Annual Churn %
Increase ARPU to  € 47 by 2006 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dec. ‘02 July ‘03 October ‘02 Regulatory Approval Begin Approval Process SMS Integration Begin Conversion to NDS Conditional Access Close Transaction June ‘03 Full Relaunch Sept. ‘03 BSkyB Type Box Available April ‘03
Sky Italy:  The  Pay-TV Platform Lucrative Market  for Pay-TV ,[object Object],[object Object],[object Object],Experienced  Pay-TV Operator ,[object Object],[object Object],[object Object],Compelling and  Secure Programming ,[object Object],[object Object],[object Object],Benefits From  Single Platform ,[object Object],[object Object],Italia
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Sky italia

  • 1.
  • 2.
  • 3. Transaction Rationale Lucrative Market for Pay-TV Compelling and Secure Programming Benefits from Single Platform Experienced Pay-TV Operator
  • 4.
  • 5. All Key Movies and Sports On A Single Platform Basic Channels Major Studios Soccer Serie A 19 0% 9 teams 25 100% 9 teams 40+ 100% 18 teams Merger Creates Single Premium Content Platform Italia
  • 6.
  • 7. News Corporation – Experienced Pay-TV Operator BSkyB DTH Sub. Growth BSkyB Annual ARPU Over 6 million DTH subscribers at June 30, 2002 – on target to hit 7 million by end of 2003 (In Millions) £269 £287 £313 £347 4.5 5.5 6.1 3.5
  • 8. News Corporation – Experienced Pay-TV Operator BSkyB Annual Churn % BSkyB Sub Acquisition Cost £250 £234 £210 2002 2003 2001 1998 1999 2000 2001 2002 Est. Italian Market BSkyB
  • 9. (in € millions except subs) 2003 2004 2005 2006 Average Subs. (in 000’s) 2,187 2,769 3,225 3,535 Revenues 1,172 1,627 1,987 2,260 Programming Costs 876 995 1,007 959 Operating Income (342) - 342 675 Operating Cash Flow (378) 83 325 672 Lease Repayments 39 24 4 - Net Cash Flow (471) 16 263 602 Summary Calendar Year Financial Projections Peak Funding Complete After Year One
  • 10.
  • 11.
  • 12. (in € millions except subs) 2003 2004 2005 2006 Average Subs. (in 000’s) 2,187 2,769 3,225 3,535 Revenues 1,172 1,627 1,987 2,260 Programming Costs 876 995 1,007 959 Operating Income (342) - 342 675 Operating Cash Flow (378) 83 325 672 Lease Repayments 39 24 4 - Net Cash Flow (471) 16 263 602 Summary Calendar Year Financial Projections Peak Funding Complete After Year One
  • 13. Key Assumptions 2002E ( 1) 2003E 2004E 2005E 2006E Average Subs (in 000s) 2,177 2,187 2,769 3,225 3,535 Churn Rate 20.5% 19.5% 17.0% 15.0% 14.0% ARPU € 35 € 38 €42 €45 €47 Subs driven by compelling consumer offering and piracy elimination Churn reduced through improved customer service (1) Estimated combined Stream and Telepiu at 12/31/02. Italia
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