Sample deck I created and used to facilitate discussion while teaching AC4D's IDSE 402 Theory of Interaction Design and Social Entrepreneurship (Spring 2017)

1. The opportunities of entrepreneurship
(part 1)

4. What are the arguments FOR Uber as a great example of social entrepreneurship?

5. WHY IS UX SO IMPORTANT?
UX INNOVATION CREATES LOYALTY
‣ Elevates product innovation by focusing on the
customers’ journey
‣ Takes a broader view of the users’ touch points
‣ Creates signature experience at multiple touch
points
‣ Fuels brand’s ability to differentiate, thrive, and
create loyalty
+ 80,000 new customers per week
+ Commands a premium pricing model
+ Largest valuation
courtesy of General Assembly

8. Justified?

10. True?

11. What regulations does Uber sidestep?

13. Concur?

19. How was Uber
involved in this?

20. What was this about?

28. Would Michael Porter & Mark Kramer argue that Uber is creating “shared value”?

29. Would Michael Porter & Mark Kramer argue that Uber is creating “shared value”?
What is “shared value”?

30. Would Michael Porter & Mark Kramer argue that Uber is creating “shared value”?
What is “shared value”?
(Where have we encountered Michael Porter before?)

32. What is the difference between shared value and social benefit?

37. Would Michael Porter & Mark Kramer argue that Walmart is creating “shared value”?

46. Does the new Verb help companies create shared value?

50. The fault of designers?

54. Limiting to what we can imagine?

56. What could possibly be wrong with that?

62. bad

68. from IDSE 102

71. Do you have that feeling with your AC4D projects?

72. What is a “public”?

73. from IDSE102

77. more on politics next Tuesday…

78. Did I miss anything that you’d like to discuss?