Seoul Space Overview

2. Media
The latest in Korean Startup news.
One-on-one interviews
Startup and Korean Videos
Accelerator
Korea and globes best startups
Agency
Consulting
Biz Development
PR & Marketing
Market Entry
Elite Status. VIP Treatment.
Premier Benefits
Meetings with Korean startups
Seminars and Workshops
Non-Membership Benefit
Tours of Accelerators
Pitch competitions
Events and Networking
Ecommerce
Selling the latest in Korean culture from
clothes to accessories
Startup and Innovation Platform

3. Media
The latest in Korean Startup
news.
One-on-one interviews
Startup and Korean Videos
Agency
Consulting
Biz Development
PR & Marketing
Market Entry
Elite Status. VIP Treatment.
Premier Benefits
Meetings with Korean startups
Seminars and Workshops
Access to our exclusive website
Non-Membership Benefit
Tours of Accelerators
Pitch competitions
Events and Networking
Ecommerce
Selling the latest in Korean culture from
clothes to accessories
Startup and Innovation Platform
Accelerator
Korea and globes best
startups

4. Calling all
Super Heroes

5. Calling all
Super Heroes

6. Yay!
We gotz us some
mobile stuff!
*From a conversation with Erick at TechCrunch Tokyo 2012
“Is there anything interesting in Korea
(tech)? You have a lot of mobile, right?”
-Erick Schonfeld (TechCrunch, Editor-in-Chief)

7. The Korea startup and tech scene is a
black box to the rest of the world

8. Silicon Valley
Korea (Asia)
Tech and
Startup Scene?
???
Google
Apple
Facebook
Twitter
Evernote
Instagram
etc…
No globally recognized Korea
startup success stories

9. Opportunity
The timing is right. Korea is by far one of the most exciting, cutting-edge
mobile, internet and gaming markets in the world.
There is a perfect storm of unprecedented opportunities and resources for
Korea tech startups to become future stars of the global tech industry.
Games
Smartphones
100% Broadband
WiFi everywhere

10. Traction
Results so far…
The result is that Seoul Space has since become
one of the leading platforms for launching the
best Korea startups onto the global stage.

11. No neutral, centralized open office spaces
“Resources are scattered or not startup friendly. Eg: space is only available as cubicle
offerings from Samsung, SK, LG, other conglomerates, or the government”
No direct access to global mentors and resources
“Disconnect between global and local scene!”
Lack of entrepreneurial culture
“Fear of failure is too high!”
2Ecosystem is still fragmented

12. Why Seoul Space?
Shining light in the black-box of Asia…
Seoul Space serves as an “inbound”
lighthouse and soft-landing pad
for hot global tech startups,
entrepreneurs and enterprises
wanting to plug into the
lightning-paced Korea tech scene…

13. Solution
Terraforming
Asia’s central hub
for global innovation
and future
startup super stars!

14. What is Seoul Space?
Enter Seoul Space, Korea’s premier startup accelerator and innovation hub.
Seoul Space was established in 2010 by a group of friends, entrepreneurs and
pioneers with roots and expertise from Korea and Silicon Valley with the simple
goal of finding and helping startups in Korea.

15. Why Seoul Space?
1) Leverage our global networks, but be strategically based in
Seoul;
2) Develop new best-practices and implement them in a
curriculum that combines global business standards and
expertise, with deep local knowhow and experience, and;
3) Set the new standard for entrepreneurs and innovation in Asia
We built our hub from the ground-up based on
3 premises:

16. Who is Seoul Space?
The Seoul Space Delta Force Rainmaker Team
In order to build our startup
ecosystem platform, Seoul
Space assembled a team of the
best Korea and global market
Demolitions Experts, Bridge
Builders and Foundation brick
layers in the tech industry with
experience spanning Angels,
VCs, Googlers, Samsungites, Ad
Madmen, Korea Ivy Leaguers,
and more.

17. David Lee,
Co-Founder /Board
David was hired in
2000 as one of the first
200 employees at
Google and was the
first executive to lead
Google overseas. He
launched Google's
offices in Korea, Japan,
Greater China, UK,
and Latin America.
David is an LP in Y
Combinator, and SV
Angels Fund, and sits
on several advisory
boards US and Asia.
Chief Corp Develop.
Officer for Micheal
Bay’s 411 fund.
Seoul Space Executive Team
Executive Board
Richard Min,
Co-Founder /CEO
Richard, a Serial
Entrepreneur, brings a
over a decade of
in-the-trenches
experience from
across the Korean IT
industry.
During his time Seoul
marketing firm,
Richard has been
working with global
enterprises from
Google, Twitter,
Samsung, Korea
Telecom, etc, as an
industry authority,
leader and pioneer on
the digital frontier.
SEOULSPACE
Ambassador
“I don’t know how they have done it, but Seoul
Space is truly the place to be if you are serious
about making your technology company a
success”
-Troy Malone, Evernote, GM Asia

18. Seoul Space Ecosystem
The “Innovation Hub” serves to manage four operating divisions
Innovation Hub
Services
Media
Events
Divisions
Incubation

19. Seoul Space Platform and Ecosystem
Government Silicon Valley Asia EuropeEnterprises
Seoul Space Mission is to make the “crazy ride”… less crazy by:
Leveraging our platform across the Korea startup ecosystem to maximize
opportunities for success.
● Co-located S2 business units and portfolio companiesShared Office Space
Shared Resources
•Management of portfolio companies
•Management of shared back office processes (legal, accounting, processesing, etc.)
Administration & Back Office
People Network •Valuation & fundraising
•Investor relations
•Expert network management across business units
•Strategic project management
Shared Tech Platform
● Community website, intranet, & servers
Consulting
Biz Development
PR & Marketing
Market Entry
Localization
Ecommerce
Seminars/Workshops
Networking
Conference
Branded Events
Mentoring
Startup Program
Facilities
Funding
Accelerator Media Events Agency
Startup and Tech News
Media Blog
Reporting

20. Seoul Space Four Divisions
AcceleratorMediaEvents
Mentors
Alpha and Beta Center
Samsung App Center
Education Programs
Seminars and
Workshops
Full-service Forums
& Conferences
Launch Events
Tech Seminars
Tech Workshops
Seoul Space Blog
(Eng)
Local & global writers
Authority on Korean
startups
Miso
Shakr
Rooy
Atria
Shakr Media
Combat Gent
Lapassione
Cream
DiDi Network
Xshuu
DiDi Networks
Jewelgram
MQIndex
Agency
Google
MoboTap
Sanrio Digital
Cloverfield
- (Paramount film, viral)
Samsung Mobile
Samsung Electronics
AIG
Estee Lauder Companies
- (9 luxury Brands)
And more…
Facebook
Google
Twitter
Tapjoy
TWiST Seoul
Vivendi Group
INSEAD
Universal Music
Orange Labs
TEDx Seoul
ZDNet Cvision
Austria Embassy
KOTRA
TechCrunch
IDG Blog
Orange Labs Blog
TechNode (China)
Tech Cocktail (US)
PrivateEquityKorea
SERVICES
CLIENTS
Startups, Clients, Partners ~ all benefit from having access across the ecosystem as a
platform
Strategic Consulting
Market Entry Partner
Executive/Senior Mgmt BD
Internationalization/
Localization
Marketing, Advertising, PR
Social Media Management
Mmarino
Dido
Warda
Jeanuine
Askourt
Bookalook
Wable
Trazy
DiBiup
Foundry

21. Media Coverage on Seoul Space:
Arirang TV News
http://www.arirang.co.kr/News/News_View.asp?nseq=135536&code=Ne2&categ
ory=2
ET News (Electronic Times)
http://www.etnews.com/news/economy/economy/2641320_1493.html
TBS Primetime
http://www.tbs.seoul.kr/efm/Primetime
Inc Magazine
http://www.inc.com/magazine/201112/the-returnees.html
Tech Cocktail
http://techcocktail.com/incubator-korea-founded-by-ex-googler-2011-09
Pando Daily
http://pandodaily.com/2012/07/05/south-koreas-nascent-startup-scene-pins-its-hopes-on-mobile/
Korea Times
http://www.koreatimes.co.kr/www/news/special/2011/08/175_93354.html
Newswire
http://www.newswire.co.kr/newsRead.php?no=591091
Asian Talks
http://asiantalks.com/?p=178
And more…
Seoul Space in the Media
S2 Agency.

22. Competitive Advantages
Strong ties to global IT
leaders & firms
Recognized as Korea’s
premier IT hub
One stop hub for startup
resources
500 Startups!Evernote!Twitter!Twitter
!!
Leveraging events as a
platform for networking
Stanford Research Institute! Local Entrepreneurs!Vivendi! Universal Music Group!
Famous IT mentor network Strong track record in hosting
startup event (50+ event)

23. Competitive Advantages
Seoul Play Community!
Seoul’s one stop hub for accessing the global IT community

24. Media
Leading,
English-based
Korea Tech Blog and
Media Network

25. Blog and Community
The leading, English-based Korea tech blog and social media resource for news, trends and community.
The Seoul Space Media Network reaches
hundreds of thousands of like-minded
entrepreneurs, startups, executives and
innovators from around the world.

26. WORKSHOP PLANNING
Workshop

27. Workshop (Sample)

28. VIVENDI / INSEAD Executives Seminar
Name
Company/
Organization
Position
Mr Collins, Phil Universal Music Group Director, Strategic Development
Mr Harris, Geoff Universal Music Group SVP Finance & Commercial Affairs
Mr Loo, Yew Ming Universal Music Group
VP - Digital & Business Dev. Universal Music
South-East Asia
Ms Gygi Laggiard, Géraldine CANAL+ Finance Director, IT
Mr Poirot, Jean-Christophe CANAL+ Innovation Director
Mr Troller Pinto, Alcides GVT
Marketing and Sales Executive Vice President (#3
of GVT)
Mr Dahmani, Mohcine Maroc Telecom Director
Ms Anglade, Emmanuelle SFR CRM Director
Mr Bachman, Philippe SFR SEVP Content and products
Ms Baviere, Hala SFR Massmarket Marketing Director
Mr Delavallade, Guillaume SFR VP Content and Products
Mr Domenech, Yann SFR strategic planning director
Mr Felgeres, Thibaut SFR Wholesale Sales Director
Ms Hajjar, Stéphanie SFR
Innovation Director and head of SFR's
development investment fund
Mr Horn, Mathieu SFR Marketing Director
Mr Kouvarakis, Olivier SFR IPTV & Connected Home Director
Ms Liaigre, Frederique SFR B2B Customer care Director
Mr Poulbere, Vincent SFR Chief of Staff, CEO's Office
Mr Ronceray, Stéphane SFR Director of Information Systems
Mr Bonamy, Jean-Michel Vivendi EVP Investor Relations
Ms Daniel, Laurence Vivendi Senior Vice President Telecoms
Mr Mairot, Laurent Vivendi
Senior VP Planning and Group Controller (did all
due diligence for Activision/Blizzard merger)
Mr Morin, Thibaud Vivendi SVP Business Innovation
Ms Piel ,Christine VIVENDI VP Development and innovation HR Group
Mr Escande, Patrick
Vivendi Mobile
Entertainement
COO
Mr Amiel, Patrick Wengo Cofounder and head of Marketing
Ms Hittinger, Emilie INSEAD Program Coordinator
Mr Sadoulet, Loic INSEAD Professor and Program Director

29. Flow (Sample)
Why
Fueling the curiosity, creativity, and
collaboration of groups. Death to PowerPoint
and politics.
What
Generative Workshopping
Combined eventing, teaming, making
Subskills: Postering and Worksheeting - visual
aides, Documenting (live scribing vs recapping
-- digital vs analogue methods), Ice-Breaking /
Warm-ups, Instructing (be clear with the goals
and contraints) vs Coaching (let them find the
answer), Logistics and operational
considerations
Roles:
The Convener/Sponsor/Champion, the Lead
and Support Facilitators, the Participants,
Operations/Admin support
How
You need clarity, energy, flow,
outcomes and flex.
You will have constraints to
optimize, variables, acceptable
variance
Generic flow:
1. Engage and align.
2. Generate and make.
3. Decide and plan.
Time of day, team dynamics,
framing.
Visioning and Actioning.
STRUCTURE for SESSION
The learning loops: understand,
experience, reflect

30. Events
Seoul Space
Exclusive Events
&
Client Event
Management and
Planning

31. Seoul Space Events
• Startup Battle Korea 2012 (Jun 14)
• Seoul Space Networking Party 5 (June 14)
• Seminar with David Lee
- Meet a Super Angel: Lessons from Silicon
Valley
• Seoul Space Networking Party (May 8)
• TapJoy Korea Launch Event (Mar 13)
• KStartup Accelerator Launch Conference (Feb 23)
• MoboTap CEO Seminar (June 12)
• Singapore University MBA Learning Exchange
• ChartBoost Developer Meetup - July 31
• Youlu (RenRen Cofounder) Seminar and Launch –
Aug 5
• And many more…
• TWIST Seoul (ThisWeekInStartups Seoul) (Dec 17)
• 1st
Facebook Korea Developers Meetup (12 Jul)
• Twitter Developer Teatime Launch - 1st
in Asia (Nov
15)
• TedXSeoul Networking Party
• VIVENDI /INSEAD Executive Learning Expedition
Meetup
• StartupConnect with Austria Embassy (Nov 14)
• TWIST 2 (ThisWeekInStartups Seoul 2) (Aug 24)
• Seoul Space roast dinner networking Event (May 4)
• Social networks, games & the mobile market (Feb 23 )
• Meet an Silicon Valley Angel Seminar (Jan 25)
• And many more...
Events Events

32. Techcrunch
Gstartup
Foundary
Tyra Banks
Malayasia
Swiss
Gumi
and more...
Seoul Space Events

33. Facebook Developers Meetup
FACEBOOK KOREA 1st DEVELOPERS MEETUP
Seoul Space Events (Global Brand Developers Meetup)
Global Brand Developers
Meetup

34. 미국 실리콘 밸리에서 유명한 David Lee와 함께 생생한 현장이야기를 나눌 수 있는 기회에 당신을
초대합니다.
(Google director였던 David은 서울스페이스 파트너, Google 커넥션으로 이뤄진 XG 벤처 창업자 및
파트너, 미국에서 가장 유명한 벤처기업 인큐베이터 Y-Combinator의 멘터,SK 텔레콤벤처펀드
고문역할 겸임 중)
David은 실리콘 밸리와 한국벤처, 투자업계 관련자들과 깊은 인맥을 가지고 있으며, 20개 이상의 회사
포트폴리오 중 5개의 회사가 Google, Disney, AT&T, Facebook에 인수 되었습니다.
이번 서울스페이스 모임은 보통 컨퍼런스와의 다른 성격을 띄고 있습니다. 실리콘 밸리의 트렌드에
대해 20-30분의 간략한 발표시간을 가진후, 오픈 Q&A 세션을 가져다..
*일시 : 2011년 1월 25일 오후 7시 * 장소 : 서울스페이스 * 참여인원 : 40명
※ David Lee관련Business week 기사링크≪Google’s Real Power≫ http://bit.ly/david_lee
국내 인터넷 업계의 1세대 주자 허진호 대표는 국내 IT업계에서 잘 알려진 “인터넷 전도사”로
손꼽힙니다. 1994년 국내 첫 민간 인터넷서비스업체(ISP) 아이네트 창업을 시작으로 2003년
한국인터넷기업 협회회장을 겸했으며 네오위즈 인터넷 대표이사직도 맡았습니다. 허 대표는 2010년
Crzyfish라는 소셜게임 퍼블리싱사를 창업하여 페이스북 게임 “고고!농장”, “고고!맞고”를 성공적으로
런칭하였습니다.
허진호 대표의 국내 소셜 네트워크, 소셜 게임 그리고 모바일에 관한 발표시간을 갖고, Q&A 세션을
통해 startup 현 대표의 국내 벤처기업 상황에 대한 견해와 진솔한 담화를 나눌 수 있는 기회입니다.
이번 행사는 IT 인큐베이터 서울스페이스 옆에 위치한 ZOO COFFEE의 자유롭고 캐쥬얼한 분위기에서
진행될 예정됐습니다. 일시 : 2011년 2월 23일 오후 7시 *장소 : 서울스페이스 옆 Zoo Coffee *참여인원 :
40명
現 Crzyfish 대표이사
現 한국인터넷기업협회 회장
前 팝펀딩 대표이사
前 네오위즈 대표이사
前 FON 대표이사
前 IWorld Networking 대표이사
前 Inet 대표이사
허진호
現 서울스페이스 파트너
現 XG Ventures 창업자/파트너
現 Mentor, Y-Combinator
現 Lead Advisor, SK 텔레콤 벤처
前 Director, Google (‘01-’06)
Accomplishments featured on
Forbes & Business WeekDavid Lee
David Lee에게 듣는“실리콘 밸리
Startup 생생한 현장이야기”
소셜 네트워크가 불러 일으킨 소셜 게이밍
- 국내 시장과 방향성
Seoul Space Events (Exclusive Speakers)

35. TwitterSeoul Developer Teatime Conference

36. TWiST Seoul Pitch Workshop
9 Startups & 3 judges together in several rounds of pitch
practices and feedback

37. Startup Connect
with the Austria Embassy

38. Seoul Space Events

39. Agency
Digital
Marketing and
Consulting

40. Seoul Space Agency (Client examples)
Korean and International Brands (From Startups to Fortune Global 500)
S2A is division of Seoul Space
that serves as a full-service,
boutique digital marketing and
consulting agency specializing in
helping international clients
enter in the Korean market, or
Korea based companies grow
their business outside of Korea.
We create, design and
implement marketing solutions
that are market relevant,
meaningful, and communicate
with high-speed efficiency.
Maximum heart; minimal fluff
with a dash of special sauce, we
like to say. While small in size, we
help many big names cross the
digital divide: Facebook, Twitter,
Evernote, MoboTap, Korea
Telecom, Sanrio Digital,
Samsung, ESTEE Lauder
Companies, just to name a few.

41. Samsung LED TV Viral CampaignCloverfield Viral Campaign
Viral Marketing
Maximize your reach with SNS channels through viral marketing
4.5 million views in 4 weeks.
(http://www.youtube.com/watch?v=27RF
J46Qb60)
1 2
Over 16.7 million views on youtube
(and counting…)
(http://www.youtube.com/watch?v=27RFJ4
6Qb60)
http://www.youtube.com/watch?v=L_8BZLhBNyU
Samsung Omnia HD – Viral Campaign
3
Millions of views generated for over a dozen successful viral campaigns created and seeded in Korea …
Over 5 million views on Youtube

42. Social Media Development and Management
Almost 75,000 Likes
in 3 weeks!!
(July 25 – Aug 8, 2012)
Started from 140 likes
Goal: 5000 likes
All organic/viral (no paid ads)
Sample: MoboTap’s Dolphin browser SNS
campaign

43. Source: Korean Joongang Daily
Korean Pop Music (K-Pop) is immensely popular throughout Far East & South East Asia.
Celebrity and/or entertainment product placement with Path could be an extremely effective method to enter all Asian markets.
Korean Celebrity Endorsement/Sponsorhips
Total amount of Youtube views of K-pop vide
16%
(123,470,000)
7%
(55,370,000)
6%
(48,460,000)
71%
(566,270,000)
Seoul Space has strong
ties with the major
Korea music and artist
label and management
agencies

44. Accelerator
Seoul Space Accelerator
Korea Startup Curriculum

45. Korea Startup Pipeline
Seoul Space is the preferred pipeline from Korea to Asia, the Valley and the world
Infrastructure
✓Office space
✓Equipment
✓Servers
✓Funding
Education
✓Practical and Interactive Curriculum
✓Meaningful and Relevant Mentorship
Community
✓Fun, open but likeminded online and offline community
✓Exclusive, but Accessible Executive Networks
✓Guided, but open collaboration
Funding
✓Direct investment
✓Angel and VC referrals

46. Korea Startup Pipeline
Seoul Space is the preferred pipeline from Korea to Asia, the Valley and the world
Seoul Space
US / Silicon Valley
Asia
Europe

47. The good news is: The timing has never been better, the barriers to entry have never been lower,
and the Korea startup tide is rapidly rising…
But make no mistake, although the journey to find or become the next “Mark Zuckerberg of Korea”
will be incredibly exciting, potentially prosperous, and ultimately rewarding, it will also be
unbelievably difficult and challenging, and only meant for those who are willing to put it “all on the
line”, strap-in and getting ready for a crazy ride.
Barriers to Entry: LOW… Barriers to Success: HIGH
Start here Daily Work
Experience
End of Phase 1…
Now REPEAT “X” Times until…
Step
1
Step
2
Step
3
Step
4
The Path of Startup Glory

48. Acceleration
Accelerating 10 – 20 startups a year
SEOUL SPACE ACCELERATION
Focusing on:
Internet, Mobile, and Game
Startups
“We are seeking to discover or build the
next Google, Apple, or Facebook, Twitter
startup success story... from Korea.”

49. Mentorship
Access to over 300 Local and Global Industry Leaders , Experts and
Influencers in our Mentor community…
(Examples)

50. Seoul Space Startups Examples
Shakr
Miso
Rooy
Atria
Combat Gent
Lapassione
Cream
Xshuu
Jewelgram
Fashion Technology Accelerator
Eight Twenty Two
Ziyo
Mmarino
Dido
Warda
Jeanuine
Askourt
Bookalook
MQIndex
Wable
DiDi Network
Trazy
DiBiup
Foundry
Startups

51. Sponsoring
Partners
Collaborating
Partners
Partners

52. Thank You.
S2 Agency.
Richard Min
CEO
Seoul Space