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ELEVATE STRATEGY AT YOUR COMPANY:   HOW TO BUILD A REPEATABLE PROCESS FOR INNOVATION Rick Watson February 28, 2012
SITUATION AT MANY RETAILERS…
SITUATION AT MANY RETAILERS…
SITUATION AT MANY RETAILERS…
RICK WATSON ,[object Object],[object Object],[object Object],[object Object],[object Object]
A DIFFERENT FILTER IS NEEDED Project Type Project Goals Strategy Execution Expand & Improve Improve one of your KPIs 25% 75% Experimentation Business segment replacement/addition in 3-5 years 75% 25%
GENERAL FRAMEWORK ,[object Object],[object Object],[object Object],[object Object]
PEOPLE ANALYSIS ,[object Object],[object Object],[object Object],[object Object]
PEOPLE ANALYSIS: STROLLERS ,[object Object],[object Object],[object Object],[object Object]
THINK ABOUT BROAD INDUSTRY TRENDS ,[object Object],[object Object],[object Object],[object Object],[object Object]
BROAD INDUSTRY TRENDS: EXAMPLES ,[object Object],[object Object],[object Object],[object Object]
PEOPLE/INDUSTRY INTERSECTION ,[object Object],[object Object],[object Object]
INTERSECTION EXAMPLES ,[object Object],[object Object],[object Object]
EVALUATING YOUR IDEAS ,[object Object],[object Object],[object Object],[object Object]
EXECUTION ,[object Object],[object Object],[object Object],[object Object]
SUGGESTIONS ON HOW TO APPLY THIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUMMARY/TAKEAWAYS ,[object Object],[object Object],[object Object],[object Object]

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Rick Watson ETail West 2012 ECommere Strategy Presentation

  • 1. ELEVATE STRATEGY AT YOUR COMPANY: HOW TO BUILD A REPEATABLE PROCESS FOR INNOVATION Rick Watson February 28, 2012
  • 2. SITUATION AT MANY RETAILERS…
  • 3. SITUATION AT MANY RETAILERS…
  • 4. SITUATION AT MANY RETAILERS…
  • 5.
  • 6. A DIFFERENT FILTER IS NEEDED Project Type Project Goals Strategy Execution Expand & Improve Improve one of your KPIs 25% 75% Experimentation Business segment replacement/addition in 3-5 years 75% 25%
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.

Notes de l'éditeur

  1. GM of Marketplace @ Barnes & Noble. Joined last year to relaunch our marketplace as a destination for retailers.