Presentation I delivered at the MobileDevNJ meetup on 10/12/11.

1. monetization and business models
for mobile apps
rich fernandes
MobileDevNJ Meetup
October 12th, 2011
Union, NJ
@itsrichf
rich.fernandes@kapturem.com

2. agenda
1 what is monetization and a business model?
2 common mobile app business models
3 non-traditional business models
4 timing of monetization
5 wrap-up

3. what is monetization?
monetization = making money
$$$
is your mobile application just an app or is it a business?
can I monetize my mobile app? is there an opportunity?
just an app business
alarm clock, checkers, notepad foursquare, twitter, opentable

4. what is a business model?
a business model is how you create
value for your product and (potentially)
generate revenue
examples of different types of business models in economy today:
direct response model billy mays
premium model maybach
subscription model wsj
franchise model subway

5. common mobile app business models
who’s doing it?
1 pay per download
2 in-app advertising
3 in-app purchasing
4 freemium
5 subscription
6 service

6. non-traditional business models
who’s doing it?
1 incentivized downloads
2 selling premium sdk
what new business model will
you think of for your app?
custom in-app ads selling content
app rentals broker platform

7. timing of monetization (pay per download)
sell app for $.99 as soon as the app
goes to market
user base
version 1.0 released constant monetization but
might not be an optimal
revenue stream
time in market

8. timing of monetization (non-pay per download)
capitalize on user base
growth via alternate
monetization strategies
user base
version 2.0 released
it’s time to start
making some money
here
version 1.0 released
$
time in market

9. wrap up
pick the best monetization strategy for your app
be open to explore disruptive, non-traditional models
don’t be afraid of failure
ensure your user base is large enough before
introducing monetization (non-pay per download
apps)

10. questions
?