2. Cast
Product/Biz UX
User
Eng
Thanks to Braden Kowitz for smiley graphics
3. Think Usability?
Intro to Intro to
(Speaker/ How to Lean UX Task
generative Personas Intersect What are methods? Analysis?
Lecture) interviewing Distinguish
& POVs
Brainstorm
you building
btw needs w/ Biz & Analytics
Distro in next week
& insights Agile?
& next 3 mo?
User Customer/ Solution
Prototype Story/ Test
How do we
Needs Problem Uses Features
Empathy Ideation Release
Definition
test our
Make
hypotheses?
(Method/ Practice with
Make persona
of target user(s) Framing Mock
Wireframes
Activity) partner Brainstorm dashboard
POV madlib
Practice Ecosystem & Storyboard
Sketches
synthesizing Distribution Flows
empathy map map How to test
conversion
Refine survey Compare personas Prioritize How to events?
questions created by diff based on tech/ test? Test with real
team members biz/distro users &
Check Product
Design Guild
What are How to
(Method/ riskiest How to
test?
Activity) Show partner test?
hypotheses?
map
Interview
real users?
Thurs Fri Sat
8. How do we
test our
hypotheses?
Pic: http://www.flickr.com/photos/victoriapeckham/164175205
9. How do we TTYFU!
test our
hypotheses?
Talk To Your Fantastic(?) Users
Pic: http://www.flickr.com/photos/victoriapeckham/164175205
10. Which method?
Demo at “Launch and
cognitive walkthrough see”
SXSW Card sorting
In-person Analytics
expert review Usability testing Friends n’ Family
A/B testing Dogfooding Funnel analysis
remote interviews Contextual interviews
Beta test Show to
click/5sec tests
Focus groups Surveys David Pogue
11. Which method?
dir ty“Launch and
Demo at
SXSW
H ere’s a
cognitive walkthrough
Card sorting
see”
In-person
secUsability
expert review
...
ret .testing Friends n’ Family
Analytics
s shhhh Funnel analysis
sssDogfooding
A/B testing
remote interviews Contextual interviews
Beta test Show to
click/5sec tests
Focus groups Surveys David Pogue
12. Which method?
dir ty“Launch and
Demo at
H ere’s a
cognitive walkthrough
TheeUsability.testingsFriends kFamily
yeta.l.l. ucn’ *
SXSW see”
Card sorting
Analytics
s cr
In-person
expert review
s shhhh Funnel analysis
sssDogfooding
A/B testing
remote interviews Contextual interviews
Beta test Show to
click/5sec tests
Focus groups Surveys David Pogue
*More diplomatically: they have strengths and weaknesses
13. Which method?
dir ty“Launch and
Demo at
H ere’s a
cognitive walkthrough
TheeUsability.testingsFriends kFamily
yeta.l.l. ucn’ *
SXSW see”
Card sorting
Analytics
s cr
In-person
expert review
s shhhh Funnel analysis
sssDogfooding
A/B testing
remote interviews Contextual interviews
Beta test Show to
Focus groups Surveys Especiallytests one
click/5sec this
David Pogue
*More diplomatically: they have strengths and weaknesses
20. Usability testing
• Watch your product in action with a
target user
• Follow some tricks to make as
objective as possible
nterview bonus: opportunity for
Live i
more gene rative research!
21. Usability Howto
1. Identify research goal -> Scenario
2. Recruit
3. Prepare interview outline, pilot test!
4. Test!
- Intro (welcome/confidential/reassure/thinkaloud)
- Record / take notes
- Debrief
5. Review learnings and GET CODING
35. Interview Practice
Weather
wafflewaffle waffle
Superbowl waffle
waffle iPhone
36. Things to look for
• Obvious usability issues
• Opportunities
• Bugs
• Delights!
37. GO FORTH & TTYFU!
In 30 mins - pilot test!
1. come up with scenario and interview
framework
2. Interview your neighbours
3. Get interviewed
38. Is anyone getting a beer?
1. CrowdRally: paper prototyping works! Navigation behaviour. Need for a photo
prompt. No
2. Spoondate: product value prop not clear from homepage, signup issues, hesitant
to use FB (privacy issues), some missed expectations. No
3. Networked Blogs: nameless product (mobile news reader), follow worked OK,
need option to hide, game mechanics went well,. No
4. InternMatch: testing evaluation flow, wanted resume up-front and in-line. No
5. Yongopal: companion product/mobile app for students to take notes, button/
section labels, provide better feedback to user, feature ideas. No
Notes de l'éditeur
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1. None\n2. Doesn’t matter - start small. Key thing, iterate!\n3. Steve Krug: “Recruit loosely and grade on a curve”\n
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Reassure - no pressure, joke\n
Reassure - no pressure, joke\n
Imagine you are at home, what would you do next?\n
Probe. Why?\n
Probe. Why?\n
probe. Thinkaloud\n
I’d like US to finish on time ...\n
1. None\n2. Doesn’t matter - start small. Key thing, iterate!\n3. Steve Krug: “Recruit loosely and grade on a curve”\n