Ecommerce isn’t just online shopping anymore. As Millennials continue to dominate the retail scene, it’s important to recognize how you can resonate. Putting up an ecommerce site is a step in the right direction, but if you rely on the idea that if you build it, they will come, you’ll find your store lacking sales and losing customers.

1. CREATING A BETTER ECOMMERCE EXPERIENCE

2. THE NEED FOR AN
ONLINEPRESENCE

3. Having an ecommerce site is
more than just selling your
inventory online. You need to
create an experience that will
engage your customers and
promote your brand. Make sure
your customers know about
your online presence by setting
up social media and claiming
your Google My Business listing.

4. PROMOTING YOUR
NEWPRESENCE

5. Send out an announcement
to your customers so they
know they can find you online.
Promote your site and your new
social channels and ask your
client base to follow you so
they can stay up-to-date on the
latest products and offers.

6. CONNECTING ONLINE
WITHIN-STORE

7. Having a consistent brand
across ALL channels of selling
is incredibly important to
continue growing trust with your
customer base. Customers want
to identify with you as a brand,
and if they find an inconsistent
experience, they might be more
interested in finding a store that
offers an experience that feels
less disjointed.

8. CREATING
DEMAND

9. Use your ecommerce site to
take advantage of the impulse
Millennials have to want
something quickly. Give your
shoppers the option to pick
up in store, so they don’t have
to wait for shipping and know
you have the item in stock. You
can also create greater demand
for your products online by
showing the actual number of
products you have left.

10. A CONTENT
EXPERIENCE

11. Retailers with successful
ecommerce sites aren’t
only selling their products
online, but also delivering a
meaningful, interactive online
experience through content.
Share ways shoppers can
use your products and the
life experiences the products
offer. An easy way to create a
content experience is by setting
up a blog on your site!

12. To learn more about creating a better
ecommerce experience, see our full guide!
CLICK HERE ▷