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@NYUEntrepreneur
How We Do Startups
& Entrepreneurship
at NYU
Frank Rimalovski
Executive Director, Entrepreneurial Institute
Managing Director, Innovation Venture Fund
Adjunct Faculty, Polytechnic School of Engineering
May 21, 2015
@NYUEntrepreneur
Made in NYC
2
@NYUEntrepreneur3
@NYUEntrepreneur4
@NYUEntrepreneur
75%
of startups
fail to return
investors capital
Shikhar Ghosh
Harvard Business School
#nyuef
@NYUEntrepreneur
So why do so
many startups
fail?
#nyuef
@NYUEntrepreneur
“More startups
fail from a lack
of customers
than from a
failure of
product
development.”
@NYUEntrepreneur
Top 12 Reasons Startups Fail
#nyuef
@NYUEntrepreneur
Top 12 Reasons Startups Fail
42%
#nyuef
cite lack
of market
need
@NYUEntrepreneur
Why do so many startups fail?
#nyuef
@NYUEntrepreneur
Why do so many startups fail?
#nyuef
@NYUEntrepreneur
Why do so many startups fail?
#nyuef
@NYUEntrepreneur
Why do so many startups fail?
#nyuef
@NYUEntrepreneur
Why do so many startups fail?
#nyuef
@NYUEntrepreneur
Classic Blunders
u  “If you build it they will come”
u  Trying to be all things to all people
u  Hiring an MBA or “business guy” to
write a business plan
u  Waiting for tech transfer to find a
CEO & funding
u  Fund ➨ Build ➨ Customers
15
@NYUEntrepreneur
Helping startups start up
@NYUEntrepreneur
Vision
Create a culture that
values, promotes & facilitates
technology-based
entrepreneurship university-wide
17
@NYUEntrepreneur
Our “Customers”
18
Students
FacultyResearchers
@NYUEntrepreneur19
1. Multi-disciplinary
Secrets of Startup Success
@NYUEntrepreneur20
2. In and of the City
Secrets of Startup Success
@NYUEntrepreneur21
3. Experiential
learning
Secrets of Startup Success
@NYUEntrepreneur
The Playbook
Inspire Educate Connect Accelerate Fund
@NYUEntrepreneur
Insert Festival Video
23
http://bit.ly/1PQT6nI
@NYUEntrepreneur24
@NYUEntrepreneur
@NYUEntrepreneur
#n
yu
ef
Lean Launchpad
with Steve Blank
August 24-28th
In the Classroom
@NYUEntrepreneur
Startup Funding Lifecycle
27
①
Discovery
②
Validation
③
Customer
Creation
④
Company
Building
Test
assumptions
about
customer
needs/problem
& develop MVP
Seek
Validation that
people are
interested in
your product/
service
Begins to build
demand &
improve
efficiency of
customer
acquisition
Drive growth
aggressively 

& execute
business model
Invention
& ideation
Grants,
Crowdfounding
Competitions
Founders +
Credit cards
Crowdfounding
I-Corps
Accelerators
SBIR/STTR +
Friends & family
Angels
Seed funds
Venture
capital
fundsValuation*
Source: startupcompass.co
@NYUEntrepreneur
Prototyping Fund
@NYUEntrepreneur
@NYUEntrepreneur
$200k Entrepreneurs Challenge
@NYUEntrepreneur
Summer Launchpad
31
@NYUEntrepreneur
Innovation Venture Fund
u  Philanthropic seed fund
u  Help build smart
syndicates
u  $100-200k direct
investments
u  Converts, Series Seed & A
u  Board observer seats
u  Opportunistic follow-ons
32
I V F
@NYUEntrepreneur
Innovation Venture Fund
33
@NYUEntrepreneur
Innovation Venture Fund
34
Investments
11
Sectors
Info Tech: 7
Life Sci/Health: 4
NYU Founders (School)
CAS: 2 Medicine: 6 Eng: 1
Stern: 5 Dentistry: 2
Law: 1 Courant: 2
NYU Founders (Type)
Students: 9
Faculty: 8
Researcher: 2
IT Investments
Hardware: 2
Software: 5
Invested Capital
Invested: $1,325,000
Value: $1,480,309
% w/ Female Cofounders
36%
Total Capital Raised
$30,490,000 (>23x)
	
  
@NYUEntrepreneur
Selected Co-Investors
35
@NYUEntrepreneur
@NYUEntrepreneur37
September 16: Open for Business!
@NYUEntrepreneur
Leslie eLab Metrics: Sep 8-May 10
u  >20,000 total visits!
u  4,485 unique visitors (~4.5, trending up)
u  20 NYU schools/colleges represented
u  200+ different areas of study
u  74% undergrad & 26% grad students
u  42% female
u  250+ Events hosted
u  120+ Institute led/driven
u  Guest speakers
u  Workshops/bootcamps
u  40 faculty-led classes/events
u  100+ student club-led events
u  Extended daily hours to 10pm M-F
38
Weekly Visits
(excl holidays)
Medicine
Abu Dhabi
Law
Silver School of Social Work
College of Nursing
Special Sessions
Graduate School Arts & Science
Faculty of Arts and Science
Wagner
SCPS
Engineering
Tisch
Gallatin
Steinhardt
Stern
CAS
Total Visitors by School
@NYUEntrepreneur
Leslie eLab Facts: Sep 8-May 10
u  100 students visited 30+ times
u  683 room reservations
u  250 Prototyping Lab reservations
u  201 EIR/Lab manager student meetings
u  >7,000 cups of coffee served
39
@NYUEntrepreneur
What’s happening at
the Leslie eLab?
40
@NYUEntrepreneur
Full house for a mid-day workshop
41
Bootcamps,
Speakers &
Workshops
@NYUEntrepreneur42
Hackathons
@NYUEntrepreneur43
Prototyping
@NYUEntrepreneur
Students & Faculty Collaborating
@NYUEntrepreneur
Alumni Entrepreneur Meetups
@NYUEntrepreneur46Confiden(al	
  
Startup Coaches
@NYUEntrepreneur
VC Pitchfest
@NYUEntrepreneur
Institute & Fund Goals
u  Make entrepreneurship a campus-wide,
multi-disciplinary experience
u  Bring more NYU innovations to market
u  Compete for top students, faculty & funding
u  Generate return on investment
u  Create generation of entrepreneurs to
inspire & support NYU for years to come
48
@NYUEntrepreneur
Questions?
entrepreneur@nyu.edu
@nyuentrepreneur
nyu.edu/entrepreneur
nyuentrepreneur.com
16 Washington Place
49
@NYUEntrepreneur
Helping startups start up

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