1) The author tested several SEO myths through experiments on their own website, including whether negative content ranks higher, if manipulating user behavior impacts rankings, and if low-quality links provide SEO value.
2) In an experiment with negative content about themselves, the author found the content was eventually indexed by Google but did not receive high rankings. They learned authority outweighs sentiment.
3) An attempt to manipulate user search behavior to influence autocomplete suggestions failed to have the intended impact. Stimulating user behavior at scale proved difficult.
4) Building many low-quality, loosely contextual links to a new site resulted in the target pages ranking within the first page for competitive keywords within a few months,
6. Why?
Start from a term called
“Sentiment Analysis” in a SEO
conference.
In simple words, about your
topic, what kind of sentiment
level are reader’s expected?
Article Sentiment Level
7. E.g when people do a search
in “糖水", what kinds of article
content they are expecting?
Not just on context, but also
the tone on the article.
Will it make the reader smile?
Will it make the reader angry?
Article Sentiment Level
9. a) Negative Contents seems to get
high ranking easily, is that true?
b) Do Google automatically index
these kinds of content?
c) If someone would like to attack
me (not from Newspaper), can a
simple blog post do that?
What I wanna know?
10. What I did?
Create an Article
bad mouthing myself
Difficulties:
❏ My Colleague think
I will get pissed
https://ringossecrettalk.music.blog/2020/02/13/ringolisecret/
11. What I did?
Time Action Index Status
13 Feb 2020 Finishing Article No Index
3 April 2020 Promote to Facebook drive traffic & engagement No Index
12 April 2020 Indexed
12. And the Results?
Time Action Index Status
13 Feb 2020 Finishing Article No Index
3 April 2020 Promote to Facebook No Index
12 April 2020 Indexed
14 April 2020 Link Building Showing Up in #4 when search “Ringo Li” in 16 April
20 April 2020 Disappear in SERP
13. What do I learn?
Just like any website, Google takes
time to rank a brand new site,
no matter your sentiment level.
(Authority override Sentiment)
a) Attack is always better than
Defence - Dominate Your
Top 10 results Yourself
14. What do I learn?
Building Your Own Properties online
1) Your own website
2) LinkedIn
3) Youtube Channel
4) Medium
5) Facebook Page
6) 3rd party content site
❏ You cannot ask your colleague to write you bad things easily!!!!!
16. Behaviour Domination
Since RankBrain, people argue that Google weight a lot more on
human behaviour signals, like
1) How people interact with website
2) Staying Time
3) How they reach with Google results
17. What I wanna know?
a) Can we really manipulating
human behaviour and
faking Google?
b) How long does it take to
do that?
18. What I did?
1. Discuss with around 5 vendors
from Hong Kong, US and Taiwan
2. I would like my name appear
once people typing SEO
3. Vendor Claims that they are
simulating people search behaviour
4. Results should be shown in 60 days
22. What do I learn?
1. Stimulating Human Searching
Behaviour is really difficult
2. Resources required are much
more than expected
3. And....an unpublished articles….
24. Low Quality Link Test
Myths: Google only counts on High Quality Link?
25. Low Quality Link
Why?
Start from an advance from a
US grey hat SEO expert
Google always mention links
should be acquired naturally
And SEO experts say you should
acquire high quality link only
29. What I wanna know?
a) Do low quality backlink works?
b) If yes, to what extent on the link will survive?
c) Will these links get penalty?
30. What I did?
Brand New Domain - Without history in Google directory
Subject: 棺材山地
Website Type: MarketPlace
Number of Pages: 120
DA:0
31. What I did?
On-Page SEO
1) Insert “Keywords” in Title
2) Insert H1 inside content
3) Crafting relative content around 400 words
4) Internal linking to page which I wanna rank
5) Delete Non-relevant Pages
6) Let it rank for 1 months
32. What I did?
Link Building start in
2nd month
In around 1.5 months
of work, 2nd tier link
are done
34. Results?
Keywords 1: (Generic Keywords) - Up to 21 Jun
Ranking become stable after 40 days, ranging between #10 - #20
In around 6 months time it move to #5 - #7
35. Results?
Keywords 2: (Location + Generic Keywords) - Up to 21 Jun
Ranking become stable after 40 days, but ranking goes up
even higher to #4
In around 6 months time it ranking between #4 & #5
36. What do I learn?
1. Even the link is not contextual, it still counts
2. Its SEO power is higher than I expected
3. Something don’t work in English market, may work in
other language
Test Limitation:
● Don’t have a control site
37. To conclude
1) Always in doubt on what “Expert” says
2) Test it Yourself
3) Those don’t work in English Market, not necessarily
mean don’t work in other language
4) Stimulating searching behaviour is not an easy tasks