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我在 Google SEO 測試中的
4 個體會
There are tons of SEO myths...
There are tons of
SEO myths...
My Myths Test
1) Article Sentiment Level
2) Behaviour Domination
3) Low Quality Link
Article Sentiment Level
Myths: Negative Content are way easier for getting rank?
Why?
Start from a term called
“Sentiment Analysis” in a SEO
conference.
In simple words, about your
topic, what kind of sentiment
level are reader’s expected?
Article Sentiment Level
E.g when people do a search
in “糖水", what kinds of article
content they are expecting?
Not just on context, but also
the tone on the article.
Will it make the reader smile?
Will it make the reader angry?
Article Sentiment Level
1) 狗是否值得養的寵物?
2) 狗是否不值得養的寵物?
Sentiment Level
a) Negative Contents seems to get
high ranking easily, is that true?
b) Do Google automatically index
these kinds of content?
c) If someone would like to attack
me (not from Newspaper), can a
simple blog post do that?
What I wanna know?
What I did?
Create an Article
bad mouthing myself
Difficulties:
❏ My Colleague think
I will get pissed
https://ringossecrettalk.music.blog/2020/02/13/ringolisecret/
What I did?
Time Action Index Status
13 Feb 2020 Finishing Article No Index
3 April 2020 Promote to Facebook drive traffic & engagement No Index
12 April 2020 Indexed
And the Results?
Time Action Index Status
13 Feb 2020 Finishing Article No Index
3 April 2020 Promote to Facebook No Index
12 April 2020 Indexed
14 April 2020 Link Building Showing Up in #4 when search “Ringo Li” in 16 April
20 April 2020 Disappear in SERP
What do I learn?
Just like any website, Google takes
time to rank a brand new site,
no matter your sentiment level.
(Authority override Sentiment)
a) Attack is always better than
Defence - Dominate Your
Top 10 results Yourself
What do I learn?
Building Your Own Properties online
1) Your own website
2) LinkedIn
3) Youtube Channel
4) Medium
5) Facebook Page
6) 3rd party content site
❏ You cannot ask your colleague to write you bad things easily!!!!!
Google Auto-Suggest Manipulating
Behaviour Domination
Since RankBrain, people argue that Google weight a lot more on
human behaviour signals, like
1) How people interact with website
2) Staying Time
3) How they reach with Google results
What I wanna know?
a) Can we really manipulating
human behaviour and
faking Google?
b) How long does it take to
do that?
What I did?
1. Discuss with around 5 vendors
from Hong Kong, US and Taiwan
2. I would like my name appear
once people typing SEO
3. Vendor Claims that they are
simulating people search behaviour
4. Results should be shown in 60 days
What I did?
What I did?
There are total 120K search queries done in total in a 4 month period of time
Results?
My name never show up in these Google Auto-suggest
What do I learn?
1. Stimulating Human Searching
Behaviour is really difficult
2. Resources required are much
more than expected
3. And....an unpublished articles….
Title to be share
Low Link Quality Test
Low Quality Link Test
Myths: Google only counts on High Quality Link?
Low Quality Link
Why?
Start from an advance from a
US grey hat SEO expert
Google always mention links
should be acquired naturally
And SEO experts say you should
acquire high quality link only
Warnings:
Some People Consider it is grey or even black hat
How to define Good quality link?
● Link From Authority Site, News Site.
● Contextual
● High PR
● Content Relevant
What our links look like?
What I wanna know?
a) Do low quality backlink works?
b) If yes, to what extent on the link will survive?
c) Will these links get penalty?
What I did?
Brand New Domain - Without history in Google directory
Subject: 棺材山地
Website Type: MarketPlace
Number of Pages: 120
DA:0
What I did?
On-Page SEO
1) Insert “Keywords” in Title
2) Insert H1 inside content
3) Crafting relative content around 400 words
4) Internal linking to page which I wanna rank
5) Delete Non-relevant Pages
6) Let it rank for 1 months
What I did?
Link Building start in
2nd month
In around 1.5 months
of work, 2nd tier link
are done
Results?
Results?
Keywords 1: (Generic Keywords) - Up to 21 Jun
Ranking become stable after 40 days, ranging between #10 - #20
In around 6 months time it move to #5 - #7
Results?
Keywords 2: (Location + Generic Keywords) - Up to 21 Jun
Ranking become stable after 40 days, but ranking goes up
even higher to #4
In around 6 months time it ranking between #4 & #5
What do I learn?
1. Even the link is not contextual, it still counts
2. Its SEO power is higher than I expected
3. Something don’t work in English market, may work in
other language
Test Limitation:
● Don’t have a control site
To conclude
1) Always in doubt on what “Expert” says
2) Test it Yourself
3) Those don’t work in English Market, not necessarily
mean don’t work in other language
4) Stimulating searching behaviour is not an easy tasks

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Seo Summit Asia 2020 - Ringo Li

  • 1. 我在 Google SEO 測試中的 4 個體會
  • 2. There are tons of SEO myths...
  • 3. There are tons of SEO myths...
  • 4. My Myths Test 1) Article Sentiment Level 2) Behaviour Domination 3) Low Quality Link
  • 5. Article Sentiment Level Myths: Negative Content are way easier for getting rank?
  • 6. Why? Start from a term called “Sentiment Analysis” in a SEO conference. In simple words, about your topic, what kind of sentiment level are reader’s expected? Article Sentiment Level
  • 7. E.g when people do a search in “糖水", what kinds of article content they are expecting? Not just on context, but also the tone on the article. Will it make the reader smile? Will it make the reader angry? Article Sentiment Level
  • 9. a) Negative Contents seems to get high ranking easily, is that true? b) Do Google automatically index these kinds of content? c) If someone would like to attack me (not from Newspaper), can a simple blog post do that? What I wanna know?
  • 10. What I did? Create an Article bad mouthing myself Difficulties: ❏ My Colleague think I will get pissed https://ringossecrettalk.music.blog/2020/02/13/ringolisecret/
  • 11. What I did? Time Action Index Status 13 Feb 2020 Finishing Article No Index 3 April 2020 Promote to Facebook drive traffic & engagement No Index 12 April 2020 Indexed
  • 12. And the Results? Time Action Index Status 13 Feb 2020 Finishing Article No Index 3 April 2020 Promote to Facebook No Index 12 April 2020 Indexed 14 April 2020 Link Building Showing Up in #4 when search “Ringo Li” in 16 April 20 April 2020 Disappear in SERP
  • 13. What do I learn? Just like any website, Google takes time to rank a brand new site, no matter your sentiment level. (Authority override Sentiment) a) Attack is always better than Defence - Dominate Your Top 10 results Yourself
  • 14. What do I learn? Building Your Own Properties online 1) Your own website 2) LinkedIn 3) Youtube Channel 4) Medium 5) Facebook Page 6) 3rd party content site ❏ You cannot ask your colleague to write you bad things easily!!!!!
  • 16. Behaviour Domination Since RankBrain, people argue that Google weight a lot more on human behaviour signals, like 1) How people interact with website 2) Staying Time 3) How they reach with Google results
  • 17. What I wanna know? a) Can we really manipulating human behaviour and faking Google? b) How long does it take to do that?
  • 18. What I did? 1. Discuss with around 5 vendors from Hong Kong, US and Taiwan 2. I would like my name appear once people typing SEO 3. Vendor Claims that they are simulating people search behaviour 4. Results should be shown in 60 days
  • 20. What I did? There are total 120K search queries done in total in a 4 month period of time
  • 21. Results? My name never show up in these Google Auto-suggest
  • 22. What do I learn? 1. Stimulating Human Searching Behaviour is really difficult 2. Resources required are much more than expected 3. And....an unpublished articles….
  • 23. Title to be share Low Link Quality Test
  • 24. Low Quality Link Test Myths: Google only counts on High Quality Link?
  • 25. Low Quality Link Why? Start from an advance from a US grey hat SEO expert Google always mention links should be acquired naturally And SEO experts say you should acquire high quality link only
  • 26. Warnings: Some People Consider it is grey or even black hat
  • 27. How to define Good quality link? ● Link From Authority Site, News Site. ● Contextual ● High PR ● Content Relevant
  • 28. What our links look like?
  • 29. What I wanna know? a) Do low quality backlink works? b) If yes, to what extent on the link will survive? c) Will these links get penalty?
  • 30. What I did? Brand New Domain - Without history in Google directory Subject: 棺材山地 Website Type: MarketPlace Number of Pages: 120 DA:0
  • 31. What I did? On-Page SEO 1) Insert “Keywords” in Title 2) Insert H1 inside content 3) Crafting relative content around 400 words 4) Internal linking to page which I wanna rank 5) Delete Non-relevant Pages 6) Let it rank for 1 months
  • 32. What I did? Link Building start in 2nd month In around 1.5 months of work, 2nd tier link are done
  • 34. Results? Keywords 1: (Generic Keywords) - Up to 21 Jun Ranking become stable after 40 days, ranging between #10 - #20 In around 6 months time it move to #5 - #7
  • 35. Results? Keywords 2: (Location + Generic Keywords) - Up to 21 Jun Ranking become stable after 40 days, but ranking goes up even higher to #4 In around 6 months time it ranking between #4 & #5
  • 36. What do I learn? 1. Even the link is not contextual, it still counts 2. Its SEO power is higher than I expected 3. Something don’t work in English market, may work in other language Test Limitation: ● Don’t have a control site
  • 37. To conclude 1) Always in doubt on what “Expert” says 2) Test it Yourself 3) Those don’t work in English Market, not necessarily mean don’t work in other language 4) Stimulating searching behaviour is not an easy tasks