The presentation shows the trends in SEO for 2014 and beyond. It also highlights some of the changes from the recent past. I did this presentation for my speaking session at Digital Marketing Summit , Hyderabad ( 15th Feb, 2014).

1. SEO - 2014 and beyond
Saptarshi Roy Chaudhury
@rishi3211us
blogs @ digitalSRC.com/blog
works @ xcubeLABS.com

2. by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

3. “To know your future, you must know
your past”
by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

4. How Google Changed
by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

5. How Google Changed
ANSWER ENGINE
You ask a question – Google
provides specific answer to
it
KNOWLEDGE ENGINE
You search for a word – Google
understands the meaning of the word and
shows you various relevant information
about the same.
SEARCH ENGINE
You search for a word – Google
would show you all web pages that
has the word in it.
by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

6. In 2012
They did it…
by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

7. by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

8. by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

9. by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

10. by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

11. 2013 and a bit of 2012
• 2012
– Panda ( launched 2011 )
– Penguin ( launched 2012, April)
• 2013
– End of keywords (not provided)
– Hummingbird (August 20 , 2013)
– Mobile
by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

12. Everything we learned in 2013 is still
relevant, just amplified
by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

13. 2014
• 2014
– Semantics – Markup
– Conversational search – natural language search
– Go Responsive
– Link earning – link building no more
– Local search – Google+
– Social Signals
– Length and freshness of content – in-depth
articles
by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

14. SEMANTICS
• Contextual interpretation by algorithm
• Through Markups
– Microdata (recommended)
– MicroFormats
– RDFa
by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

15. CONVERSATIONAL SEARCH
by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

16. GO RESPONSIVE
“half of all Americans own smartphones and at
least one-third own tablets”
by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

17. GO RESPONSIVE
by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

18. LINK EARNING
LINK BUILDING
LINK EARNING
•
•
•
•
•
•
•
•
•
•
•
Link Exchange
Email Blasts for Links
Buy Links for money
Submit to Directories
Article Directory Submission
Guest Posts / Forums /
Comments
• Mining Competitor’s Backlink
• Building Network of Sites for
Links
Cross Promotion / Partnership
Social Sharing that leads to links
Earn Links Directly with Content
Request inclusion in Curated lists
Getting guest posts published in
really picky websites
• Participate in Community so
member’s notice and your content
gets recognized
• Mining Competitive content
• Try building a network of influencers
Courtesy : Rand Fishkin
by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

19. LOCAL SEARCH
• 20% of Total Searches in Google are related to
Location
• 56% of mobile phone users use their browser
for local searches
• There are about 250,000 new claimed listings
on Google a month ( 2011 estimates)
by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

20. SOCIAL SIGNALS
Source : http://www.quicksprout.com
by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

21. Length & Freshness of Content
by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

22. Take Away
• Tactician to Strategist
• Stop chase-the-algorithm game, do metric
based content creation
• Audience Segmentation
• Consider Authorship
• Be Good. Do Good.
by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us

23. KEEP IN TOUCH
Blog : www.digitalSRC.com/blog
Twitter : @rishi3211us
Email : digitalsrc@gmail.com
G+ :
https://plus.google.com/+SaptarshiRoyCh
hury/
by Saptarshi Roy Chaudhury | digitalsrc.com/blog
@rishi3211us