DiviCon: Email Marketi 11/1715
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DiviCon: Email Marketi 11/1715
- 1. DiviCon 2015 How to Rule Email Marketing presented by Robin Frank, 11/17/15
- 2. Today’s Workshop • Everything You Need to Run Great Email Marketing Campaigns • Where do I get my graphics - a few examples • Email Marketing Templates 2
- 3. created by Robeen Frank robeenf@gmail.com Yours Truly Social Media I work with companies large and small to help them build and tune-up an engaging online presence. I’m known as a dynamic speaker and speak regularly at national conferences, companies, and events. 3 Personal Branding I help individuals in many fields create powerful personal brands. My personal branding strategy is featured in the recent book “Digital Marketing” written by Larry Weber and endorsed by Reid Hoffman (Chairman, Founder/LinkedIn) and John Donahoe (CEO/eBay). Reboot Camp Innovative program to help people refine their job search skills and confidently change careers or re-enter the workforce after a break. Six inspiring and pragmatic sessions cover topics from networking and interview skills to social media and personal branding, plus two hours of one-on-one coaching.
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- 6. created by Robeen Frank robeenf@gmail.com Even with the explosion of new technology, marketers keep coming back to email The reason is clear--for ten years in a row, email is the channel generating the highest ROI for marketers - for every $1 spent, email generates around $40 in ROI 6
- 7. created by Robeen Frank robeenf@gmail.com 7
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- 23. Content Ideas for Email • Case Studies/Customer Stories • Customer endorsements • Answer customer questions • Specials & discounts • Showcase products • Events • Company news • Spotlight on company achievements • Research/history • Tips for getting the most out of your product or service 23
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- 54. Great Templates • http://www.scratchinginfo.net/best-responsive- marketing-emails-templates-2014/ 54
- 57. BLOGGING 57
- 58. extras 58
- 59. Why Build a Blog? • One of the best ways to drive traffic and generate interest/leads • Use content ▫ Thought leadership/Industry expert ▫ Showcase your talent to potential clients ▫ Consulting/coaching/inf ormation products 59
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- 62. But You Need Traffic 62
- 63. What Should I Write About? 63
- 64. Content Strategy: PAS • The formula works like this: • Identify a problem • Agitate that problem • Trot out the solution • Its applications are endless. Copyblogger calls this formula the key to dominating social media. 64
- 65. Content Strategy: THEY ASK, YOU ANSWER • Think about how most people use the internet • Most of the time, searches are for the answer to a specific question • Make a list of every single question you get asked and answer it in a blog post • Including competitors? 65
- 66. 5 Ideas to Inspire Your Next Blog Post 1. Answer Common Questions- You’ll build trust and solidify your status as an expert in your field - answering your customers’ FAQs through blog posts is not only a time- saver, it may lead to additional sales down the road. 2. Create a “How-To” Post - these also do well in Google searches 3. Make an Announcement - limit promotional content on your blog, but definitely share company news, sales, promotions 4. Host a Q&A - interview industry leaders or happy customers. 5. Feature an Employee - help customers and potential customers get to know the “who” behind your brand 66
- 67. And 5 More… 1. Review a New Product - expert/thought leadership on latest news and information 2. Compare Products - Google search for a comparison between social media management tools Hootsuite and Sprout Social yields more than 22,000 results 3. Compile Top 10 Lists - top websites, products, resources or tips, lists serve as a resource guide for your readers 4. Educate- you may feel your industry isn’t exciting enough to blog about, but people constantly search the Internet for information on all topics that impact their lives, no matter where it lands on the “excitement” spectrum 5. Repurpose YouTube Videos - each time you upload and optimize a video for your YouTube channel, copy and paste the embed code into a new blog post 67
- 68. 4 Content Strategies for Becoming Slightly Famous 68
- 69. Strategy #1: Find Your Niche ▫ No lists with commas - don’t focus on doing too much because you are afraid to lose out ▫ Laser not shotgun - focus on a targeted niche – people remember because it is specific ▫ Make people’s lives easier/more interesting - after all why are they reading? ▫ Find a new cocktail – not something that has never been done, but a clever blend of big topics (marketing, psychology, social media, recruiting) 69
- 70. Strategy #2: Anchor/Piggyback • What is Anchoring? ▫ Memory experts - the easiest way to get people to remember something is to anchor it to something they already know ▫ Research has shown that the more you can “pop into people’s minds” the more they are going to talk about you, your products, your business • How to Anchor ▫ Use a popular topic – give it a twist/opinion - so anytime they hear the anchor they think of you ▫ SEO keywords, hashtags, trending topics, current events ▫ Something silly and ultra personalized – no one wants to talk to someone who takes himself too seriously 70
- 71. Strategy #3: Use Your Competitors • You can anchor behind people as well as topics • Look at the other blogs/people in your space ▫ Google them – where is each author being featured/interviewed? ▫ Figure out what you can add to the conversation – propose a new spin ▫ Reach out to the journalists/editors covering your competitors • Also – analyze how your competitors present themselves ▫ Choose what stands out – humor, design, personalization 71
- 72. Strategy #4: Entice Sharing • What we’re all told to do: CTA/Call to Action ▫ Data - using a “like” or “comment” as the CTA increases like and comment rates by 3x. Asking fans to “share” increases the share rate by 7X ▫ Most say “Share this with your friends” and leave it up to their reader to figure out how to use this ▫ PS - make it easy to share! • Try this approach ▫ With your CTA tell them how to share/use what you’ve given them, invoke the mind’s eye Do you have a friend that is making XYZ mistake?. That needs help with XYZ? 72
- 73. Tactics to Get More Traffic 1. Write a great headline for your blog post • 8 out of 10 people read headlines, but only 2 out of 10 read the rest • Your title highly determines the effectiveness of the entire piece 2. Copywrite for SEO (“Winning at Social Media and Search with Great Content Strategy”– slideshare) 3. Interview authorities - traffic comes from links, and links come from a combination incredible content and powerful connections 4. Guest blog 5. Interact with others – offer tips/advice 6. Use your email list – email your subscribers with share links 7. Piggyback on hashtags and create your own 73
- 74. Make Sharing Frictionless • Don’t give too many options • Facebook • Twitter • Pinterest • LinkedIn • G+ • Email 74
- 75. 101 Ways to Promote Your Next Blog Post • http://www.buzzblogger.com/blog- promotion-checklist/ • Optimize your hashtags with RiteTag • Simply enter your tweet and RiteTag helps you choose the best hashtags for maximum traffic and exposure • Send a personalized email to 20-50 bloggers within your industry • If you ONLY used just this one strategy, you could still generate 90% of the results • Create a list of influencers • topsy.com • BuzzSumo.com • alltop.com • WeFollow.com • twellow.com • CircleCount.com 75
- 76. • 1. Provide a reason for (or benefit of) sharing your email marketing piece with friends and colleagues. Does your email contain a great coupon that expires in 24 hours? Does your email contain a link to a webinar that’s filling up quickly? Use bold calls-to-action like “Your friends would love to know about this great deal. Share it!” or “Your colleagues would benefit from this informative webinar – share it!” • 2. Make sure your call-to-action stands out. Are you asking your email recipients to spread the word about a new product you recently launched – but your call-to-action is at the bottom of the page? Move that call-to-action to the middle of the page. Go one step further and create a visually appealing graphic that reads: Let your friends know you knew about this before they did. Share this! • 3. Mention your call-to-action more than once. Consider adding your call-to-action at the top, bottom and in the middle of your email. It may seem a bit redundant, but busy people have an extremely short-term memory. • 4. Make it very easy to share your emails. Consider using a pre-defined tweet or Facebook update in your emails. This pre-defined content automatically populates when a reader hits the share button. This is extremely effective because 76
- 77. • 7. Activate your attentive and loyal readers. If you already have an email marketing program in place, here’s where your email marketing statistics will really come in handy. Identify every person in your email database who has opened at least 60% of your emails in the past 12 months. These are people who regularly open your emails because they find your emails useful or entertaining. Develop email marketing pieces designed to dangle carrots in front of these regular newsletter readers: You’re a valued customer so we’re offering you a 25% coupon that’s good for only 24 hours. Share this great deal with your friends before it expires! • 8. Promote popular social media content in your email newsletter. Using your email newsletter to promote popular Facebook posts is a great way to leverage your community’s engagement. Social media users often want to weigh in on popular discussions and learn what other members of your community are saying. Point your email recipients to a popular post by saying something like: Did you miss our latest popular Facebook post? Over 100 shares and 300 comments! • 9. Add social media icons to your unsubscribe page. Create a custom landing page for email recipients who choose to opt out. Add social media icons to the page and 77
- 78. • Though 73% marketers take email marketing as a key enabler of products and services but majority is concerned about success rate. One of the prime reasons of failure is ‘ill-planned content.’ You need to design a dedicated content strategy for emails, newsletters, and other direct communications with prospects. Content strategy should address What, Why, Where, How, How much, How Often, and Whom. Decide what type of content will be used, in what quantity, and through which medium. In addition, keep “mobile factor” in mind as 68% marketers agree that a responsive design is a key factor in decisions regarding landing page or email template. • Understand The Hyper-Personalization Trend: • Recommended for YouWebcast: A Week in the Life of an Agile Creative Team • In 2015, the most effective marketing strategy is to create and deliver a ‘personalized experience’ to customers. Personalization goes deeper into every aspect of marketing like; your message, content, offer, templates, timings, and mode of the communication. Feed people what they are looking for and avoid spamming. Knowing about the people who took interest in your offers, who clicked on your links, who responded positively, and who bounced helps in 78
- 79. • Whilst both email and social media can be used to good effect as standalone channels, they each have different strengths that can be combined to great effect. The infographic below highlights 13 tips on how to use them as part of an integrated campaign and features contributions by some of the UK’s leading digital marketing experts, including Dave Chaffey (Smart Insights), Kath Pay (Plan to Engage) and many more. Look out for our own Luke Brynley-Jones with tip #8! 79
Editor's Notes
- PREHEADER INSIGHTS 1. Increase clarity of value to people 2. Preheader performance patterns match subject line performance 3. Preheader performance gains and losses are tightly connected to the number of mobile readers
- embrace thought leadership marketing offering the information your prospects are seeking by providing useful, honest information at each stage of the buying cycle that helps them make informed buying decisions. Not Self-Promotional Marketing There’s a lot of bad informaiton out there Get your subscriber list beyond You your parents and your dog People think they know everything about blogging and social media because they know how to “move the pieces” – (say they know how to play chess) but they do not know strategy – when it comes to a result you want – seek out/invest in an expert so you can get your result faster (not bk you can’t do it/learn it, or it makes you look weak). WHEN THE RESULT MATTERS MOST THAT’S WHEN YOU TALK TO AN EXPERT
- https://blog.bufferapp.com/copywriting-formulas
- It is an indelible image of the financial crisis: a bird’s-eye view of the backyards of foreclosed houses, their in-ground pools festering with algae and mosquitoes. In Northern Virginia, Marcus Sheridan was in the financial storm. By early 2009, his company, River Pools and Spas, a 20-employee installer of in-ground fiberglass pools in Virginia and Maryland, had a decline in orders from an average of six a month to barely two. That winter, four customers who had planned to install pools costing more than $50,000 each demanded their deposits back. For three consecutive weeks, the company overdrew its bank account. Continue reading the main story Related Coverage You're the Boss: Is Answering Your Customers' Questions the Best Marketing Strategy? Times Topic: Conversations Around this time, Mr. Sheridan began to overhaul his marketing. The company had been spending about $250,000 a year on radio, television and pay-per-click advertising. It would now cut the budget to about a tenth of that and focus on generating sales through informational blog posts and videos, what has become known as content marketing. But Mr. Sheridan took an unconventional approach to his content. As a result, River Pools has recovered to exceed its peak pre-2007 revenue, and Mr. Sheridan, a 35-year-old father of four, has become something of a Web marketing guru. While he still owns a 33 percent interest in the pool company, his partners manage it day to day while he concentrates on his new venture, TheSalesLion.com. He recently spoke about his marketing approach in a conversation that has been edited and condensed. Q. Take us back. How did you save your company? A. I just started thinking more about the way I use the Internet. Most of the time when I type in a search, I’m looking for an answer to a specific question. The problem in my industry, and a lot of industries, is you don’t get a lot of great search results because most businesses don’t want to give answers; they want to talk about their company. So I realized that if I was willing to answer all these questions that people have about fiberglass pools, we might have a chance to pull this out. Q. What was the first question you answered? A. The question I was always asked within the first two minutes of talking to customers was, How much does a fiberglass pool cost? Pool installers are like mattress or car dealers — we hate talking about how much a pool costs until we have you in person because there are so many options and accessories we want to sell you. As a result, pool companies never mention price on their Web sites. But I said, I don’t care what the question is, we’re going to answer it. Q. Did you actually tell people the price of a pool? A. No — because I couldn’t. But see, that’s the magic behind this. Google’s search engine doesn’t really care if we answer the question. It’s just looking for companies that are willing to address the question. So I said in that article, there are a ton of options, so it depends, the price can range anywhere from $20,000 to $200,000 and a lot of our customers end up between $40,000 and $80,000. And that was enough. Within about 24 hours of writing that article, it was No. 1 for every fiberglass-pool, cost-related phrase you could possibly type in. And because I have analytics, so far to this day, I’ve been able to track a minimum of $1.7 million in sales to that one article. Continue reading the main story Continue reading the main story Q. What was the next question? A. People used to ask me all the time, “Marcus, I’ve been hearing that fiberglass pools have all sorts of problems and issues. So what are the problems and issues?” Of course, they’d been talking to a concrete pool guy, but it doesn’t matter where they got it, now they have the question. So we wrote an article about the problems with fiberglass pools and specifically came right out and said: Here are the issues. Here are the benefits. You decide. Now, when you go in and type anything about fiberglass issues and problems, you’re going to see the River Pools Web site and you’re going to think, “Oh my gosh, these guys are so honest.” Q. Anything else? A. In most industries, there comes a time in the sale process where the customer turns to you and says, “O.K., I like you, but who are some of the other good companies that do this?” Half the time it’s a test, because people know who our competitors are because they can find them in .5 seconds online. Most contractors avoid the question. They say, “Oh, we don’t really have competition.” But because I was asked that question so often, I decided to answer it. I wrote a blog post about the best swimming pool builders in Richmond, Va., one of our main service areas. Q. Where were you on the list? A. I wasn’t on it. Q. You weren’t? A. No, because the moment I put my name up there I would lose all my credibility. But here’s the thing. Take the first company on the list, Pla-Mor Pools, a top competitor of ours. If you type in, “Pla-Mor Pools reviews Richmond, Va.,” which of course people do all the time when they’re vetting a company, what comes up? Me! You vet all my competitors, now I’m showing up for all their key words. If you really want to understand the power of inbound marketing, it comes down to this idea: I want to have the conversation at my house. Q. Once you wrote a blog post, how much time did you spend promoting it on Twitter and Facebook? A. I didn’t. Dude, that one article on price has never been tweeted. It’s never been Facebooked. I’m not saying social media doesn’t help, but it’s nowhere near what people think. The only metric that really matters is total pages viewed. Here’s a statistic for you: If somebody reads 30 pages of my River Pools Web site, and we go on a sales appointment, they buy 80 percent of the time. The industry average for sales appointments is 10 percent. So, our whole marketing campaign revolves around getting people to stick around and read our stuff, because the longer they stay on our site, the greater the chance they’re going to fall in love with our company. Q. What do you say to business owners who say they don’t know what to blog about? A. That’s the dumbest thing I ever heard, and I hear it a lot. What they should be doing is just listening to every single question they get and answering it. In my consulting business the first thing we do is brainstorm what questions the company gets on a regular basis. I’ve never had a company come up with less than 100 questions in 30 minutes. Q. How do you suggest companies find time to do all of this blogging? A. Most of the time, they can take the employees they already have talking to customers and turn them into content producers. If you have 25 salespeople, and each one of them writes one post a month, your search is going to be through the roof because that’s a new piece of content every day. Q. How have your competitors responded to all of this? A. They still don’t really get it. They’re nice about it. I’ll have one of my best-pool-builder lists come out, and I’ll run into them. And they’ll say, “Hey, man, thanks for including me in that list. I’m not sure why you did it, but thanks.”
- #1: Answer Common Questions All businesses, regardless of industry, have their own frequently asked questions. These are either directed at the owner or manager, the sales team or customer service employees. Rather than have your team answer these 10 or 20 common questions over and over again on the phone, in person or through email, turn them into blog topics. Write a blog post to answer each of your frequently asked questions. It saves you time, while solidifying your status as an expert. Also, consider incorporating the questions into your blog post titles. This vinyl replacement window company took a common homeowner concern and turned it into a post. Answer common questions in your blog. You’ll build trust and solidify your status as an expert in your field. Answering your customers’ FAQs through blog posts is not only a time-saver, it may lead to additional sales down the road. Once you have enough common questions posts, add a FAQ page to your blog where you list the questions and link to the blog posts with the answers. Update the page as you answer more questions. #2: Create a “How-To” Post How-to articles make excellent posts. First, they’ll do well in Google searches. Plus, educating your audience on how to use your product or how to do something related to your niche is an excellent way to pique their interest. For example, this men’s formalwear company created this blog post with images on how to tie different styles of neckties. A reader who learns how to do something from you will likely return to your website for more tips. This type of post is another way to share your expertise with your current and potential customers. #3: Make an Announcement It’s important to limit promotional content on your blog, just as it’s important to limit your promotional content on social media. However, a blog post is a great way to share company news with your readers. Share detailed information on new hires, store openings, new products and services, sales and promotions. If your business receives an award or does company-sponsored community outreach, write about those too. Posting company announcements on your blog also makes that news more shareable on social media. #4: Host a Q&A Q&A posts change up your typical blog post content, while providing a more personal angle on your business, brand or industry. This Q&A–style interview from The Blueprint with Ayah Bdeir, the founder of littleBits, an open-source library of electronic modules, gives readers insight into her background and motivation. When you interview industry leaders on your blog, it gives readers extra insight into their background and expertise. There are a variety of ways to use a Q&A format for your business blog. • Interview a new employee. This can be especially beneficial if you’ve appointed a new top-level manager at your business, and want to share what the changes might mean for current customers. • Interview industry leaders. They can express expert opinions on significant industry happenings. • Interview a happy customer. Ask him or her to share personal experiences working with your company. The Q&A format is a nice change of pace from typical essay posts for the writer, as well as the readers. #5: Feature an Employee Help customers and potential customers get to know the “who” behind your brand by featuring employees. This will strengthen the connection and loyalty between customers and your business. Be sure to include the employee’s picture. Shine the spotlight on your employees. This blog post approach is a win-win. When you feature employees who go the extra mile or highlight their accomplishments, it also serves to bolster employee morale. #6: Review a New Product To maintain your status as an expert in your field, you need to provide your readers with the latest news and information. Do product reviews to keep your audience informed. Companies are always trying to improve their products, and release the latest versions to the marketplace on a regular basis. It’s especially true in the tech world, though it does apply to a variety of industries. This product review from Home Theater Solutions discusses improvements made to the Nest Thermostat. It highlights the features that homeowners would find valuable. If they choose to purchase it, they can call this installation company to do the work. Review a product related to your business to help potential customers, and possibly turn them into current customers. Publishing reviews of products related to your business provides customers with valuable information on the pros and cons. It also helps them make informed buying decisions. If they choose to buy the product from you, that’s even better. #7: Compare Products Product comparisons are similar to product reviews. When customers or potential customers narrow down their buying decision to two different choices, they look to experts to guide them. Write blog posts that compare popular products to one another. A quick Google search for a comparison between social media management tools Hootsuite and Sprout Social yields more than 22,000 results. There are many competitive products that would make informative blog posts. Blog posts discussing product comparisons aid customers in making their final decisions. #8: Educate Customers If you feel like your industry isn’t exciting enough to blog about, think again. People constantly search the Internet for information on all topics that impact their lives, no matter where it lands on the “excitement” spectrum. The blog post below, written by a New York attorney who specializes in small business law, is about choosing the type of legal entity that is best for your business. Scintillating topic? Probably not. Necessary? Definitely. While discussing the ins and outs of S corporations and LLCs is not exciting, it is a significant decision many business owners face. Share your expert knowledge with your readers so they can learn (and benefit) from your blog posts. #9: Compile Top 10 Lists People love lists. Lists concisely assemble a lot of information into one place. Whether they consist of top websites, products, resources or tips, lists serve as a resource guide for your readers. Incorporate links to your products or services, website pages or previously published blog posts into your lists. Create lists of external resources, internal links or a combination of both. #10: Repurpose YouTube Videos One of the most recommended content marketing tips is to create more videos. Given how much time, effort and planning goes into creating just one video, it’s best to utilize that content in as many ways as possible. Each time you upload and optimize a video for your YouTube channel, copy and paste the embed code into a new blog post.
- I;m a social media marketer who specialized in SEO, photography, Twitter, FB, etc.). Alll those commas mean its hard to remember. Adage reports that there are 181,000 people who call themselves social media experts, mavens, ninjas, and gurus on Twitter1. Not how do I get traffic and converst sales – it figuring how what you’re doing fits into what everyone eles is doing and more important how it is different and/or better People think they get blogging and social media because they know how to move the pieces around. 3 strategies to become memorable OINE Find your niche – no commas – something so small that your’ scared its too small, people can commit it to memory because it is insanely specific Establish yourself as an expert Not about something unique, but combinging what is unique in a different wa Forget about pleaseing all the people all the time This is a tough one for some – myself included. Gary V starts each episode of Wine Library TV with a high-energy, over-the-top introduction. As he states in his book, he loses 12% of viewers right then and there. But the other 88% totally dig it and keep coming back for more. When you write blog posts, are you more worried about the 12% or the 88%? Does one negative comment in a set of hundreds cause you grief? The key here is to remember that some folks aren’t going to fall in love with your personal brand. That’s fine. Take it in stride, and get back to work connecting with the other 6.7 billion people who just might.
- I;m a social media marketer who specialized in SEO, photography, Twitter, FB, etc.). Alll those commas mean its hard to remember. Adage reports that there are 181,000 people who call themselves social media experts, mavens, ninjas, and gurus on Twitter1. Not how do I get traffic and converst sales – it figuring how what you’re doing fits into what everyone eles is doing and more important how it is different and/or better People think they get blogging and social media because they know how to move the pieces around. 3 strategies to become memorable OINE Find your niche – no commas – something so small that your’ scared its too small, people can commit it to memory because it is insanely specific Establish yourself as an expert Not about something unique, but combinging what is unique in a different wa Forget about pleaseing all the people all the time This is a tough one for some – myself included. Gary V starts each episode of Wine Library TV with a high-energy, over-the-top introduction. As he states in his book, he loses 12% of viewers right then and there. But the other 88% totally dig it and keep coming back for more. When you write blog posts, are you more worried about the 12% or the 88%? Does one negative comment in a set of hundreds cause you grief? The key here is to remember that some folks aren’t going to fall in love with your personal brand. That’s fine. Take it in stride, and get back to work connecting with the other 6.7 billion people who just might.
- Choose what stands out. Tell the story and anchor it over and over. What ist he that works best for your intended audience – the one that most suits the situation Make your fans’ lives easier. Post relevant information for your fans, and they’ll thank you by engaging back. Provide them with desirable content, whether it’s informative, entertaining or amusing, and watch the reach of your content grow.
- Be as specific as possible. Tell me who your ideal customer is. Tell me what problems you have getting their attention. Is there too much competition? Do you struggle getting their attention? Do people read your site… but they don’t convert into sales?
- When most people provide people with advice, they share what they know and leave it up to the reader to figure out how to use it Don’t miss the huge opporutnity to further connec the dots, invoke the minds eye of your readers with the goal of enticing them to share END SLIDE: CTA – if you like this share. Do you have a friend who is makign this mistake – help them stop losing out on …
- Writing Headlines: The Most Important Copywriting Skill Most writing designed to persuade sinks or swims right out of the gate. Whether the title of an article or the headline of a sales page, readers make snap decisions based on a quick scan of the top of the page. More often than not, they’ll simply move on to something else unless you craft an excellent headline. Learn how to write headlines that work with the Magnetic Headlines tutorial. http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/ Use Hootsuite (or another dashboard) Scheduling and monitoring Dashboard Set aside a chunk of time first thing each morning (or Monday) to find a handful of truly interesting content that is worthy of sharing for your brand. Experiment with Buffer & Tweriod Tweriod analyzes your Twitter followers, past Tweets and the people you follow and gives you the best times to Tweet Buffer lets you easily share Tweets, Facebook posts and LinkedIn updates at optimal times With one click in Tweriod, you are able to start Tweeting at optimal times inside Buffer a typographical symbol with ambitions - hashtags Events, interesting news, games/memes #firstworldproblems #wheredidigowrong.” hashtag, a web meme that’s gotten so big that people now use it in daily conversation A quick review: Hashtags are words or phrases preceded by a hashmark (#), and they’re used to identify a piece of information—a tweet, an Instagram photo, a pin, a blog post—with a larger theme or topic. They gained mass popularity thanks to Twitter (the microblogging service started hyperlinking all hashtags on July 1, 2009), but hashtags are now used all over the web, even in places where they don’t seem to belong. Read more: http://www.thedailymuse.com/tech/firstworldproblems-how-hashtags-have-taken-over-the-world/#ixzz2IuoYVDDo
- Buttons in your blog – email post to a network
- Send a Personalized Email to 100 Bloggers Within Your Industry. (This is THE most effective strategy we use for blog promotion – outside of paid advertising.) In fact, if you ONLY used just this one strategy, you could still generate 90% of the results. We’ve used blogger outreach to generate 10,000+ visitors to a single blog post. Here’s our formula… If you have a valuable piece of content that you want shared around the blogosphere, the very best thing you can do is to contact 100-200 related bloggers. You can find related bloggers using sites like: Topsy.com BuzzSumo.com Alltop.com WeFollow.com Twellow.com CircleCount.com Create a list of 100 influencer’s in your market. You can do this within Excel or using a more sophisticated program like BuzzStream. After you’ve built your list you’ll need to send a personalized message to each blogger. This works out even better if you’ve included a link to their website in the article itself. Here’s a sample email… Subject Line: I Love Pat Flynn! (and your latest podcast :) Hey Pat! Just wanted to send you a quick note to let you know how much I enjoyed your latest podcast with Neil Patel. ROCKIN! Shared it on Facebook and encouraged all of my readers to listen in as well. Also wanted to let you know I’ve included SmartPassiveIncome.com in our latest blog post at: http://mytrafficmentor.com/23-steps-to-100000-visitors/ Would love to know what you think. Thanks so much for all that you do! Cheers, Kim
- Research by Gigaom shows us that 86% of digital marketers use email marketing and 72% use social media. These were the two most popular tactics, coming out ahead of SEO (70%), content marketing (64%) and display advertising (53%). Perhaps it’s because of this that I’ve seen a lot of talk about which of the two methods is the most effective and which one delivers the best return on investment. By treating them up in this way, with each tactic trying to out-perform the other, a lot of marketers are missing a huge opportunity. Instead, we should be considering how one channel can filter into the other and how each of them can play to their individual strengths as part of an integrated marketing campaign. For instance, using social media is a great way to build a targeted mailing list, whilst email is a very effective tool for turning engaged fans and followers into buyers. In a new infographic, Constant Contact has reached out to 13 experts in digital marketing and collected their top tips for integrating social media and email marketing. It contains some extremely valuable advice on how to map opportunities at different points in the customer lifecycle, how to attribute results, how to target email subscribers on social media and much more. Read more at http://www.business2community.com/email-marketing/13-marketing-tips-integrating-email-social-media-01032836#t8ZqrElumiSUKt7w.99