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TRENDS WORTH TRACKING AT

SX
SW
INTERACTIVE
MARCH

7-11 | AUSTIN 2014
WHAT IS SXSW?
South by Southwest (SXSW) is a set of film, interactive, and
music festivals and conferences that take place every spring
(usually in March) in Austin, Texas, United States. It began in
1987, and has continued to grow in size every year.
The interactive track, which is scheduled to run from March
7th through March 11th, is focused on emerging technology, a
focus which has earned the festival a reputation as a
breeding ground for new and creative ideas.
WHAT WAS HOT IN 2013
o
o
o
o
o
o
o
o
o
o

“The Year of Creativity”
The Maker Culture
Disruption across all industries
Tech + Fashion
Start-ups from all over
Apps
Sports + Social
“Social Good”
The reinvention of advertising, Google-style
Speakers beyond “Social” and “Digital”

source: social@Ogilvy
SOME PREDICTIONS FOR 2014
MORE APPS THAT FOCUS ON UTILITY
NEW SOCIAL COMMERCE SOLUTIONS
WEARABLES POWERED BY SOCIAL
MORE ON “THE INTERNET OF THINGS”
TOOLS THAT CAN HELP US PREDICT
NEW IN-STORE TECHNOLOGIES
MORE MOBILE WALLETS
AN SOLVE FOR “PRIVACY”
A PRACTICAL USE FOR 3D PRINTING
THE NEXT “BIG THING” (or $1B ACQUISITION)
TRENDS WORTH TRACKING AT

SX
SW
INTERACTIVE
MARCH

7-11 | AUSTIN 2014

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