Design Vs Styling

design vs styling
This whole question of design versus styling
is one that comes up frequently.
But do we really know, the real meaning and
implications of design and styling…

design vs styling
This class is about design, itʼs not about style, as I like to
make the distinction, not because, there is a need for
debate, but rather a desire for clarity on my part.

design vs styling
What does a designer do?

It seems more and more people these days are designers.
Graphic Designers, Web Designers, Flash Designers,
Designer Managers... but it seems that a large percentage
of these are fallout of the 80's "Designer Clothes"
syndrome - fashion, never function.. Frankly, I feel that a lot
of the "designers" out there never think about design, and
are too carried away with their fashion vision.

design vs styling
People think that design is styling. Design is not style.
It's not about giving shape to the shell and not
giving a damn about the guts.

Good design is a renaissance attitude that combines
technology, cognitive science, human need, and
beauty to produce something that the world
didn't know it was missing.
Paola Antonelli (curator of architecture and design, Museum of Modern Art, New York)

styling
BIRTH OF AMERICAN INDUSTRIAL DESIGN (Styling)

Mass production required mass consumption, and designers
strengthened sales by improving the look and the function of
products.

styling

A look at
some of the social myths......

styling
The challenge for the ﬁrst electricity producers was to increase
consumption in the daily off-peak valleys of demand during the
middle of the day. Otherwise their whole expensive technical
infrastructure sat idle.

styling
Owners with large investments in electrical generating
equipment and distribution networks had their interests served
by women turning on their electrical appliances.

styling
Whose actual labour was to be saved?

At ﬁrst the work of maids employed in upper middle class
homes. But domestic servants were a vanishing occupation.
A better strategy was to conceptualize the new machines
as mechanical servants capable of "freeing up"
the homemaker's time.
In fact women soon found themselves using appliances to do
work previously done mostly by domestics or
simply not done at all.

styling
The myth of the "new women", liberated by technology was
essentially created by advertising to sell new appliances.

The truth was that women became servants to the new machines
they had been convinced to own.

You might ask yourself whether computers are
doing the same to you?

styling

styling

Industrial design, or rather the styling in America was the
product of the depression. He developed from the big
economic crisis of 1929, as an answer to the
slump of manufactured goods.

styling
THE POPE OF AMERICAN INDUSTRIAL DESIGN (Styling)

Raymond Loewy

styling
Function is out. Form is in. Raymond
Loewy is recognized as the father of
Industrial Design. Designers and
artists are returning to Loewy for
guidance and inspiration.

styling
Raymond Loewy

Raymond Loewy tired of commercial illustration and
wanted to make use of his engineering talents to improve
Americaʼs well-made but unattractive products.
He became, with Walter Dorwin Teague, Henry Dreyfuss,
and others, a pioneer in the new ﬁeld of industrial design
consultants in the late 1920s.

styling
Raymond Loewy

In 'the ugliness is sold badly' same Loewy wrote:

«the massive production of a same product, in great series
by a powerful company for a long period gives him the
value of a standard and the public accepts it like
criterion of silhouette and style.»

styling
Raymond Loewy

In 'the ugliness is sold badly' same Loewy wrote:

«For a large company, a small innovation is a great step
ahead extremely risky (...) the consumer hesitates
between two opposite factors: attraction for the
innovation, resistance to the familiar one:»
That dates from the Thirties...

styling
Raymond Loewy

Raymond Loewy invents, without knowing it, the basic
marketing method of Global economy:
" MAYA " rule, Most advanced, yet acceptable.

styling
Raymond Loewy

Lowest common denominator to the various populations,
it is the base of the world merchandizing, there, the
management of the common basic needs
is thus installation:
fast-food, Coke, motor, and tv which subjugated the brain
and cements the whole.

styling
Raymond Loewy

With use, this idea of modern marketing becomes
« you like obviously, only what you know » or « one will
make you absorb that what you can absorb all together. »,
and, Maya rule becomes: “Very acceptable if not too
much advanced ”. All the more acceptable since
that does not disturb anybody.

styling
Raymond Loewy

The same Loewy by inventing the total look standard bottle
of Coke, gives to the objects the look "users friendly",
friends of those which use them, the base of
the American Design.

styling
Probably the most widely known US
industrial designer. Born in Paris in
1893, and as a 15-year old boy,
designed a rubber-band powered
model airplane, the Ayrel, patented
it, and formed a company to
produce quantities in rented
space. He studied
engineering 1910-1914.

styling
He served in French army in WWI
and arrived in US in 1919. Worked
as fashion illustrator for Vogue
and Harper's Bazaar, and
designed costumes for
Florenz Ziegfeld.

styling
Opening his own ofﬁce in 1929,
his ﬁrst product assignment was
a duplicating (mimeograph)
machine for Gestetner, which
was introduced in 1933 and
featured in a 1934 Fortune
magazine article about the new
profession of industrial design.

styling

Raymond Loewy was the most
prominent American industrial
designer of the 20th century.
As he once said, his ﬁrms created
everything from lipsticks to
locomotives including spaceship.

styling

Raymond Loewy: Designs for a
Consumer Culture, was recently
described by the Philadelphia
Enquirer as “one of the most
enjoyable exhibitions of its kind
that one could expect.

styling

everything
from lipsticks
to locomotives

styling
The pioneers of Styling

Harold Van Doren, Norman Bel Geddes, Russel Wright,
Henry dreyfus, Donald Deskey et Walter Dorwin Teague
were the other pioneers of the design, or rather of Styling
in the USA

It is signiﬁcant to see that they came all either of theatrical
decoration, or of the sector of the illustration and
advertising.

styling
The pioneers of Styling

"Industrial design is the operation of analysis, creation,
and development of products for a mass production. The
purpose is to create shapes in the insured success even
before an important investment was granted, shapes
fabricated for a price allowing a vast distribution and
reasonable proﬁts."

Harold Van Doren

styling
Philosophy

From the birth of styling in USA during the thirties, Design
is just creating sign and illusion and push to over
consumption and over production of useless products.

styling
Philosophy

This vision of Style-Design or Design marketing (from USA) has
essentially an mercantile purpose, of which
only philosophy is proﬁt.
This in the unique purpose to draw the attention of the buyers to
increase sale.
More Design !
More Production !
More sales !

styling
Design became one of the most powerful forces in our
societies, and itʼs actually a form of politics itself, with a clear
agenda:

«The promotion of consumer capitalism.»

styling mindset

To be someone, you need to have
something….

styling
a victor papanek quote :
There are professions more harmful than industrial design,
but only a very few of them.
And possibly only one profession is phonier. Advertising
design, in persuading people to buy things they donʼt need, with
money they donʼt have, in order to impress others who donʼt
care, is probably the phoniest ﬁeld in existence today. Industrial
design, by concocting the tawdry idiocies hawked by
advertisers, comes a close second.

styling
Never before in history have grown men sat down and seriously
designed electric hairbrushes, rhinestone-covered shoe horns,
and mink carpeting for bathrooms, and then drawn up elaborate
plans to make and sell these gadgets to millions of people.

styling
Before (in the “good old days”), if a person liked killing people,
he had to become a general, purchase a coal mine, or else study
nuclear physics. Today, industrial design has put murder on a
mass-production basis.

styling
By designing criminally unsafe automobiles that kill or maim
nearly one million people around the world each year, by
creating whole new species of permanent garbage to clutter up
the landscape, and by choosing materials and processes that
pollute the air we breath, designers have become
a dangerous breed.
And the skills needed in these activities are carefully taught to
young people.

Paola Antonelli (curator of architecture and design, Museum of Modern Art, New York)

design
BIRTH OF EUROPEAN INDUSTRIAL DESIGN

Weimar 1919 foundation of Bauhaus.

design
“Design always spring from idea, it is the
form given to an idea”
Emmanuel Dietrich

design

design

Let us desire, conceive, and create the new structure of the
future together. It will combine architecture, sculpture, and
painting in a single form, and will one day rise towards
the heavens from the hands of a million workers as
the crystalline symbol of a new and coming faith.
WALTER GROPIUS (from the manifesto)

design

The theory of functionalism strongly represented by the
European Design, the orientation toward technology, and
systematic thinking had their effect on mass production and
brought about a rectangular formalism in both
architecture and design.

design
A FIGURE OF EUROPEAN DESIGN

design
A FIGURE OF EUROPEAN DESIGN

Dieter Rams
German designer and architect, a central ﬁgure in design
history: creator of the ʻbraunʼ style.

design
Dieter Rams

Dieter Rams was born may 20,
1932 in wiesbaden, germany.
in 1947 he enrolled in architecture
at the 'werkkunstschule
wiesbaden', after which he left
school and learned the
carpenterʼs trade.

design
Dieter Rams
in 1955 he got a job as an
architect and interior designer for
braun, founded in 1921 by max
braun, and in 1956 he began to
design products for them.
in 1961 he became the head of the
product design and development
division at ʻbraunʼ.

design
Dieter Rams

As head of design at Braun, the
German consumer electronics
manufacturer, DIETER RAMS (1932-)
emerged as one of the most inﬂuential
industrial designers of the late 20th
century by deﬁning an elegant, legible,
yet rigorous visual language
for its products.

SIMPLY DESIGN ....
Good design is innovative
Good design enhances the usefulness of a product
Good design is aesthetic
Good design makes a product understandable and heightens
the quality of self explanation
Good design is unobtrusive
Good design is honest
Good design is enduring
Good design is consistent to the last detail
Good design is environmentally friendly
Good design is as little design as possible
Dieter Rams,

SIMPLY DESIGN ....

These ten principles deﬁned Dieter Ramsʼ approach to
“good design”.

Each of the hundreds of products he developed during forty
years with Braun, was unerringly elegant and supremely
versatile. Units were made in modular sizes to be
stacked vertically or horizontally.

SIMPLY DESIGN ....

Buttons, switches and dials were reduced to a minimum and
arranged in an orderly manner.

Rams even devised a system of colour coding for Braunʼs
products, which were made in white and grey.

The only splash of colour was the switches and dials.

design

Dieter Rams’
approach to “good
design”

design
Philosophy

The European vision of Design is humanist, focus on the
improvement of the social quality of life and well being of the
individual to make the humankind survive.
The peoples are considered mores as individual
than a consumer.

Less Design !
Less Production !
Better Life !

design vs styling
What make the difference between Design and styling ?

It is about the way to shape the product......

design vs styling
In a way yes !

The styling shape the product in emotional way, and the form
doesnʼt have any real connection with the structure and the the
function of the object.
It is a kind of makeup to make the object pretending it is
something else........

Form follows emotion, but not only emotion connecting
with the object...

design vs styling
The Design shape the product in functional and structural way,
and the form is in connection with the structure and the the
function of the object.

Form follows function and emotion, but only emotion
connecting with the object...

design vs styling
The difference between Design and styling is not much about
what and how but about why......

design vs styling
styling "the form which generate sell", it can be
summarized by "make-up the shell", "re-look"
the object to make it more attractive.

while the practice of design takes account of the
relations between structure, function and form with
technical, social, cultural, economic
and environmental issues.

Art

Design Styling

Industry Commerce

Design Vs Styling

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

En vedette

En vedette (20)

Similaire à Design Vs Styling

Similaire à Design Vs Styling (20)

Plus de roger Pitiot

Plus de roger Pitiot (14)

Design Vs Styling