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Rohit Kuttappan
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Creating a social media plan
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Creatingasocialmediaplan
1.
2.
3.
What is Social
Media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. - wikipedia.org
4.
What is Social
Media?
5.
Current Statistics
6.
Social Media Platforms
7.
Social Media Platforms
8.
Social Media Platforms
9.
How is Social
Media used?
10.
Case Study: Martell
Home Builders
11.
Case Study: Martell
Home Builders
12.
Case Study: Martell
Home Builders
13.
Case Study: Martell
Home Builders
14.
15.
Step 1 –
Preplanning
16.
Step 1 –
Preplanning Email Direct Mail Websites/Online Ads Newsletters
17.
Step 1 –
Preplanning
18.
Preplanning
19.
Step 2 –
Listen to the Conversation
20.
Step 2 –
Listen to the Conversation
21.
Listen to the
Conversation
22.
Step 3 –
Create Your Target Profile
23.
Step 3 –
Create Your Target Profile
24.
Create Your Target
Profile
25.
Step 4 –
Set Specific Goals
26.
Set Specific Goals
27.
Step 5 –
Join the Conversation
28.
Step 5 –
Join the Conversation
29.
Step 5 –
Join the Conversation
30.
Step 5 –
Join the Conversation
31.
Step 5 –
Join the Conversation
32.
Step 5 –
Join the Conversation
33.
Join the Conversation
34.
Step 6 –
Measure ROI
35.
Step 6 –
Measure ROI
36.
Step 6 –
Measure ROI
37.
Step 6 –
Measure ROI
38.
Step 6 –
Measure ROI
39.
Step 6 –
Measure ROI
40.
Step 6 –
Measure ROI
41.
Step 6 –
Measure ROI
42.
Measure ROI
43.
44.
Determining SM Budget
45.
Budgeting for Social
Media
46.
Levels of Social
Media Engagement
47.
48.
Tips to get
started
49.
Additional Resources