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MEASURING FACEBOOK,[object Object]
What can be measured?,[object Object]
Campaign components,[object Object],Like,[object Object],Ad,[object Object],App,[object Object],Post,[object Object],Tweet,[object Object],Site,[object Object],Email,[object Object],LANDINGTAB,[object Object],DRIVERS,[object Object],CONVERSION,[object Object]
The 3 slide introduction to tabs,[object Object]
Tabs are here,[object Object]
Fb Measurement
Tabs make ideal landing pages,[object Object]
How do you measure campaigns?,[object Object]
Measuring Apps,[object Object]
Measuring Apps,[object Object],Any Analytics Provider,[object Object]
Measuring Apps,[object Object],Look for solutions that:,[object Object],[object Object]
Allow you to add custom variables to support themAny Analytics Provider,[object Object]
Measuring Campaigns,[object Object]
Drivers,[object Object],Landing Page,[object Object],Conversion,[object Object],Measuring Campaigns,[object Object]
[object Object],Drivers,[object Object],Landing Page,[object Object],Conversion,[object Object],Measuring Campaigns,[object Object]
[object Object]
Shorten URLs to measure clicks and to keep campaigns IDs easily intactDrivers,[object Object],Landing Page,[object Object],Conversion,[object Object],Measuring Campaigns,[object Object]
[object Object],Drivers,[object Object],Landing Page,[object Object],Conversion,[object Object],Measuring Campaigns,[object Object]
[object Object]
No other traffic source can be measured on how many likes it drove.Drivers,[object Object],Landing Page,[object Object],Conversion,[object Object],Measuring Campaigns,[object Object]
[object Object]
Facebook reports on organic shares in Facebook if you tag your website with their JavaScript.Drivers,[object Object],Landing Page,[object Object],Conversion,[object Object],Measuring Campaigns,[object Object]
[object Object]
Tab Views
Tab Metrics
Site Referral
Facebook API
Tab Metrics
Site Referral
Facebook Parameters
Ad ConversionsSolution Comparison,[object Object]
Why does Facebook marketing matter?,[object Object]
Social Is The #1 Online Activity,[object Object]
Fortune 100 site traffic decreasing,[object Object],[object Object]
68% experienced negative growth in unique visits from 2009 – 2010[1] [1] Unique visits were monitored between Nov 2009 – Nov 2010,[object Object]
FACEBOOK FANS,[object Object],SITE VISITORS (MO.),[object Object],19,800,000		1,800,000,[object Object],22,700,000			270,000,[object Object],16,900,000			290,000,[object Object],8,000,000			325,000,[object Object]
8%,[object Object],THE US,[object Object],ADOPTION,[object Object],OF SOCIAL,[object Object],Twitter,[object Object],Social  Networks,[object Object],52%,[object Object],4%,[object Object],Location,[object Object],Facebook,[object Object],51%,[object Object]
How does Facebook marketing work?,[object Object]
Fb Measurement
Visit Everyday,[object Object],76%,[object Object],50%,[object Object],FANS ARE HARDCORE FACEBOOK USERS,[object Object],Friend Network,[object Object],310,[object Object],130,[object Object],Links Clicked,[object Object],Fans,[object Object],Avg. User,[object Object],5.3,[object Object],1,[object Object]
Existing customers,[object Object],84%,[object Object],FANS ARE CUSTOMERS,[object Object],LOOKING FOR DEALS, NEWS & COMMUNITY,[object Object],Want exclusive offers & benefits,[object Object],83%,[object Object],Buy more after becoming a fan,[object Object],36%,[object Object]
75%,[object Object],Brand Invite/Ad,[object Object],59%,[object Object],Friend,[object Object],49%,[object Object],Search,[object Object],What drives people to fan?,[object Object]
http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/,[object Object],Over 60% of Facebook is 25-55+,[object Object]
The older we get, the more we click,[object Object]
Gather emails,[object Object]
Facebook store fronts,[object Object]
Fb Measurement
Fb Measurement

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Fb Measurement

Notes de l'éditeur

  1. http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/